What is On-Page SEO ?
On Page SEO is simply the practice of optimizing web
pages to rank higher in search engines.
And it revolves heavily around optimizing
pages for search intent.
But on-page optimizations also involve creating
and optimizing HTML tags like titles
and meta descriptions.
Now, if you’ve been exposed to the practice
of on-page SEO, then it’s quite likely that
you’ve heard conflicting advice.
And for that reason, we’re going to discuss
both what on-page SEO is and what it is not.
Let’s talk about common advice you might see
on on-page SEO best practices which just aren’t
And while there are many old-school tactics
that are still being recommended, I want to
focus on just 3 points to help you
navigate the noise.
1. On-page SEO is not about stuffing
exact match keywords.
It used to be common practice to include the
exact keyword you wanted to rank for in your
title, URL, and content.
For example, if you wanted to rank for “Car
dealer San Diego” you would stuff that keyword
throughout your page despite the fact it doesn’t
make sense – grammatically speaking.
Google is smart enough to understand things
like connecting words, synonyms, and closely
related words and phrases.
In fact, for all of these queries, the top
10 pages are nearly identical.
Unfortunately, stuffing exact match keywords
is still being practiced today which can lead
to poor user experience and poor readability;
all things that on-page SEO should not do.
The second thing is that on-page SEO is not
about using your keyword a specific number
of times on the page.
In our study of 3 million search queries,
we found that on average, the top-ranking
page ranks for around 1,000 other relevant
keywords in the top 10.
Now, can you imagine what it would be like
if a top-ranking page had to mention all 1,000
of those keywords at least three times?
It makes no sense.
The content would be unnecessarily lengthy
and create an awful user experience for visitors.
Here’s an example.
Look at the SERP for the query “diet plan.”
You’ll see that Healthline’s article on
“how to lose weight” ranks #1.
And there’s no mention of a “diet plan”
in their title or URL.
In fact, there’s only one fleeting mention
of it on the page.
Not even a subheading.
Here’s another example:
GQ ranks in the top spot for
But if we look at the page, you’ll see that
the word “classiest” isn’t there.
And neither is the word “classy.”
The third point is that on-page SEO isn’t
about meeting a minimum word count.
Some studies have shown that the average content
length of the top 10 results is over
As a result, many SEOs have recommended that
you create pages that are at least that length.
But that isn’t exactly sound advice.
For example, our backlink checker is 628 words,
yet we rank #1 for our target keyword and
the page generates around 130,000 monthly
visits from Google search alone.
H, on-page SEO
is the practice of optimizing web pages to
rank higher in search engines.
And as I mentioned, this revolves heavily
around optimizing pages for search intent.