SMM {Social Media Marketing}

What is Social Media Marketing ?

Social media marketing is the modern marketing that can be done with the help of Social networks , now social media marketing includes Instagram Marketing, Facebook Marketing, LinkedIN Marketing and many more. So, we can use these platforms for increasing sales, brand awareness and drive website traffic.

social media can act as a window for

your products and services social media

marketing can have a great impact on

growing your brand hi guys welcome to

this complete social media marketing

tutorial by simply learn in this video

we’ll be covering some of the most

important topics related to social media

marketing now let’s have a look at them

our instructor rob will take you through

how you can start with social media

marketing facebook advertising some of

the tips and strategies that you can

employ how to rank youtube videos how to

increase youtube subscribers how to

increase twitter followers how to

increase instagram followers and some

popular social media marketing tools

that you can use imagine it’s the year

2004.

this is phil

phil’s looking to release a book and set

up a blog

he’s sure that it’d be successful but

he’s only worried about one thing he

doesn’t know how to ensure that his book

reaches the right target audience who

could enjoy his book

during that period of time however there

were only a few forms of advertisement

available like print ads billboards

radio direct mail direct sales and the

television all of these options were

pretty expensive their effectiveness

couldn’t be accurately determined and

they didn’t let him advertise his

content to the appropriate audience

phil’s book would never find the

audience it deserved

now let’s have a look at the same

scenario in the present day alongside

traditional forms of advertising phil

would have access to digital marketing a

form of marketing that’s a lot more

lucrative inexpensive and configurable

marketing that would enable marketers to

advertise their audience digitally using

channels like search engines websites

social media platforms emails etc among

these types social media marketing

caught feels eye social media marketing

would give phil the opportunity to take

advantage of social media platforms to

advertise his content to a highly

targeted audience it would help more

people learn about his book increase the

interaction with his audience it’s

relatively inexpensive unless he goes

into advertising and will help him get

marketplace insights that might help in

understanding his audience preferences

better

phil started by taking up a

certification to learn about social

media marketing

since he was already familiar with the

concept of social media marketing his

next step was to learn about the

different types of content he could post

on social media

some of the most common forms of content

that phil could post would be images

text posts polls and videos

but over time phil began to notice that

not a lot of people were being exposed

to his content phil needed to advertise

his content for that he would need to

use the advertising options provided by

the social media platforms like facebook

instagram youtube linkedin and twitter

most advertising platforms offer users

with a number of different options like

image ads these ads involve the use of

single or multiple images that are

attractive and have the optimal amount

of text they also have a call to action

that encourages user interaction

bill could use images from his book

advertise websites that sell his book

and more

then there are text and post ads

these ads could advertise posts or

excerpts from phil’s blog or his book

further garnering interest from an

interesting audience

he could also use video ads phil could

use video ads that feature favorable

reviews and customer testimonials to

advertisers books

phil could also use lead ads through

which he could collect information from

users who are interested in a weekly

newsletter or regular updates from his

blog

but that wasn’t the only thing phil

could do with social media platforms he

could create a brand for himself and

drive audience interest to it engage

with them create an identity engage with

content finding content that works for

him

social media platforms also allowed him

the opportunity to target audiences

based on demographics like their age

location gender and much more

and in time phil began to see an

increase in the number of viewers coming

to his social media page and by

extension his blog

he also saw an increase in the number of

people who bought his book

greatly increasing his audience here are

some things he learned one to set goals

that were quantitative smart and follow

a constant deadline two to understand

his audience by engaging and connecting

with them

  1. to set up a social media calendar to

plan competitions polls surveys videos

and more

  1. using tools like buzzsumo ifttt

buffer and more for lead generation

creating email lists setting buyer

personas and more

five to perform visual storytelling with

the help of images and videos

but how did phil get so good at social

media marketing phil had taken up simply

learns digital marketing course it was

thanks to this course that phil had the

skills and training to get good at

social media marketing and now you can

too

by clicking on the top right corner

and with that we’ve given you an

introduction to all the major concepts

of social media marketing the world we

live in now it’s highly digital place

but that wasn’t always the case until

four years ago so if we rewind letting

people know about your products was a

little harder then so even if you go

back say five or ten years promoting

your products wasn’t as easy as it is

today i mean people had to resort to you

know good old-fashioned newspapers

putting in an ad or those big thick

books called the yellow pages that

usually sat in your closet and wait a

ton i mean those were the ways to get

your product and message out there a lot

of advertising in those yellow pages

then you have billboards you know

driving down the highway you see that

billboard on the side of the road you

wonder who are those people that are

actually advertising this stuff of

course you have television that’s been

around for decades a good source of

advertising but costly and then fax fax

ads uncommonly known way to advertise by

the way who has faxes now but people did

advertise vfx just a few decades ago so

these were all the ways in which people

had to get their product and service out

there it seems like so archaic looking

at it now but back then that was

legitimate that was the way to do it and

then one thing made our lives a lot

easier so if you’re a marketer you’re

thinking yourself man i’m glad i’m a

marketer in today’s day and age because

it’s social media marketing social media

marketing has made everyone’s lives

better from the company that’s selling

the product or service to the marketer

promoting the product and service to the

end user who wants to see that product

or service and engage with that product

or service so social media is a good

source of getting your product and

service out there and it just makes

everybody’s lives a heck of a lot easier

so we’re going to answer that million

dollar question and what’s that million

dollar question it’s how can you rise

above the rest and so today’s session is

going to be how to start with social

media marketing so you can rise above

the rest leveraging this great platform

that we all take advantage of today so

let’s start by asking the question what

is social media marketing social media

marketing involves increasing website

traffic it centers around engagement it

offers you the ability to increase your

brand awareness and it has other

marketing goals you know so you can

create various forms of content for

different social media platforms so

that’s really in a nutshell with social

media marketing so again if we want to

increase our traffic or we want to

increase our engagement like likes or

comments then look no further than

social media marketing if we want to

engage with our users our customers our

potential and prospective customers we

can really put a personalized experience

in place using social media marketing we

want to create different forms of

content like videos and blogs and

infographics and other types of graphics

with the potential to actually go viral

and what we mean by viral is spreading

like wildfire one user sending it to

another as rapidly as can be and before

you know it you get you know millions of

views and millions of likes i mean

that’s the power of social media

marketing so why do we want to do social

media marketing and i think we just

answered some of those questions but

let’s dig a little bit deeper we

mentioned in our definition of social

media marketing that we have the

opportunity to

really build our brand awareness and

that is no more truthful than with

social media marketing more so than any

other digital marketing channel social

media marketing allows us to really put

our brand in a good light in a good

position in front of the right eyeballs

so it allows us to really improve our

brand by pushing out the appropriate

content in front of the appropriate

people social media is a great channel

for that we can look to conversion rates

so if we are pushing a product and

service in front of the right eyeballs

and we are building up a funnel of

prospective customers who then turn into

customers who then turn into loyal

customers who then turn into lifetime

customers we could see at every step in

the process that our conversion rates

may increase we can certainly leverage

social media marketing for seo for

search engine rankings it’s about

off-page seo it’s about posting content

on social media platforms to build up

some link juice okay so there is some

inherent benefits to working seo and

social media side by side it’s cost

effective well if you’re posting content

on twitter or facebook it doesn’t cost

you anything it just takes a little bit

of time and creativity now if you want

to go ahead and do some advertising on

these platforms yes it’s gonna cost you

but you’d be surprised not gonna be as

costly as say other search platforms

like say google or bing where you’re

actually paying for keywords and paying

per click for those keywords so social

media marketing can be very cost

effective and then increase top funnel

traffic so it goes all the way back to

brand experience and brand awareness if

you’re putting yourself in position to

get seen by your target audience okay

your target audience goes from seeing

your brand for the first time to

getting to know your brand a little bit

more to maybe buying a product or

service from your brand then returning

to buy another product and service and

then continuing to buy that product or

service i mean that’s increasing the top

funnel traffic and not just the traffic

but the conversions so at every step in

the process social media allows you to

build that funnel depending on where

somebody is whether they’re seeing your

brand for the first time or actually

returning to purchase the product or

service again so that’s the inherent

benefit these are the inherent benefits

of social media marketing now we talk

about social media marketing what are

the channels used for social media

marketing how can we use them it’s

really social media marketing is a

channel in itself so let’s take a look

at the platforms involved with social

media marketing now there are some

really popular platforms so if you can’t

tell just buy these logos then you

probably have not used social media

marketing or social media platforms

before or taken part in social media at

all but you know one would like to think

that the majority of your users out

there today know what facebook is what

the logo looks like what it does same

with instagram which is owned by

facebook linkedin b2b platform it’s

youtube great very popular

video sharing platform and then twitter

which is considered microblogging but

still social media so these are the most

popular popular platforms out there but

there are hundreds of social media

platforms in fact when we talk about

social media marketing it can be

anything from microblogging to video

sharing like youtube to b2b networks

like linkedin to say

bookmarking sites like stumbled upon

content sharing sites like reddit q and

a sites like quora so there’s plenty of

different types of social media

platforms out there in fact if you folks

have any popular or you think valid

social media platforms that these

listeners here should really get to know

and understand and use then go ahead and

put that in the comments section

underneath this video i’m always

interested in knowing what social media

platforms are out there and what people

are using how platforms are trending

what’s popular what’s not and ideally as

a digital marketer where my target

audience is so these are the most common

but there are hundreds out there

hundreds so let’s talk about the most

popular social media platform and that’s

facebook so

facebook has an average of

2.27 billion monthly active users now

that number is fluctuating because we’re

talking about billions billions billions

of monthly active users and that

number’s probably trending up 88 of all

users are on mobile so what does that

tell you that tells you that facebook

has an app and the app is very popular

in fact i tend to use the app more than

i use the web page for facebook okay so

i don’t necessarily log on via the

internet on my laptop i go right to the

app it’s just easier easier to

disseminate information easier to add

friends comment respond etc so it’s no

surprise that 88 of all users use mobile

now 66 percent of mobile monthly users

use facebook daily so a lot of recurring

users going back on a day-to-day basis

two-thirds so it’s an addiction more

than it is anything else because what

facebook is is really you’re getting

information from the people you trust

care about like work with share a group

wish or common interest with partake in

the same organization maybe have the

same running group same passions i mean

that’s what facebook is it’s a

commonality amongst people and if you

build up a network of that commonality

it’s going to be addicting to take part

in that you know the closest network you

can ever get to is your family so if

your family’s on facebook then likely

you’re going to be on facebook

communicating with your family via this

platform especially if you don’t live

close to your family or especially if

you don’t live close to your friends i

know in the united states you know

people move a lot for work or people

travel a lot for work and so facebook

bridges that gap between

distance and you you know you do feel

like you’re part of somebody’s life on a

daily basis being on facebook so that’s

what makes it the addictive part so if

you think about it from an end user’s

perspective it makes total sense now if

you wear your digital marketing hat and

you’re thinking hey two-thirds of

monthly users are using it daily and

there’s billions of active users then

whoever i’m targeting has to be on

facebook now if we look closer at the

demographics we could see that a lot

more seniors age 65 plus are using

facebook so 60 plus percent of seniors

are using facebook so facebook is

trending older however 35 of the

audience is below the age of 25 so it’s

not just trending up it’s also trending

down so a lot of young people are still

using facebook and then facebook you

know is pretty evenly matched between

males and females now if i’m either

slowing old feeling older or skewing

younger on my target audience and half

female half as male then i know

somewhere in there whoever i’m targeting

is going to be on facebook just based on

these numbers here so your demographic

is likely going to be on facebook again

depending on your industry depending on

your product or service but considering

the number of people and how it’s

skewing older and younger and everybody

in between facebook has something for

everyone now facebook allows for video

content so you can post videos all day

long so if you have youtube videos you

can share those youtube videos on

facebook in fact video just like on most

platforms tends to provide better

engagement and the industries that can

really capitalize on facebook tend to be

food and beverage news and media and

e-commerce meaning you’re selling a

product facebook has you know plug-ins

and that allow you to really accentuate

what you’re trying to sell and when i

say that accentuate i mean really

incorporate an opportunity for people to

use the facebook platform to not only

just engage not only to share but to buy

taking that process a step further so if

you’re selling a product you can more or

less set up a facebook shop if you will

and sell your product there so that’s

why it benefits those that are are in

the e-commerce industry selling a

particular product or in the food and

beverage industry now some of the most

liked pages on facebook spans across

many many brands but let’s just take a

look at coca-cola for example and

coca-cola just pretty much pinpoints

everything great about what you could do

on facebook i mean you could see here

they have their opening page is a video

and so you can see they’re posting

different content about you know this is

about a grant how they’re helping the

city of atlanta you know they’re talking

about recycling so to me these are

community-based posts so they’re not

necessarily just pushing out their

product per se they’re trying to use

facebook to build up brand awareness so

a huge fortune 500 company like

coca-cola is not necessarily just using

facebook just to push e-commerce to push

a product they’re out there you know

pushing what they’re doing for the

community so this is a good example of

you know how you can really leverage

facebook taking advantage of everything

facebook has to offer and that means

brand awareness community building you

know sharing you know updated

information not only about the company

but in this case coca-cola is situated

in atlanta georgia in the united states

so you know what are they doing with the

community okay so this is a good example

of course it’s a big example because

coca-cola is a big company they’re

worldwide but the great thing about

facebook is you can always take a peek

at what other companies are doing

whether you have a million plus people

liking your page or a hundred plus

people liking your page you can always

get ideas as to how they’re leveraging

facebook now if you do have a company

you can create a facebook page for your

business just like coca-cola so you want

to be able to separate out your business

from your personal page and like

everything you do whether that’s writing

a blog or creating a video you want to

have original content that’s relevant to

your audience you want to use facebook

for

some promotion but every post doesn’t

necessarily need to be promoting your

product or service you saw what we just

witnessed on the coca-cola page it was

about what they were doing to

you know benefit the earth with

recycling or what they’re doing in

conjunction with the with the city of

atlanta so they’re more community-based

post and so to me that’s original

content positive content that isn’t

necessarily pushing their product per se

now you could argue hey it’s coca-cola

they have the biggest brand in the world

and that’s true but just think about

your product and service think about

your brand if you’re trying to build

brand awareness what does your brand

stand for and if your brand stands for

say the the globe the ecosystem the

environment then you probably want to be

pushing outpost in that direction if

that’s what you stand for as a brand

then you want people to know that

because like-minded people are on

facebook and those like-minded people

are going to be the ones who like your

page who engage with your content and

tell other people about it so you always

want to go original you always want to

be true to yourself and true to your

brand and then you could take advantage

of user generated content like sharing a

user’s experience of using your product

so in other words if somebody’s engaging

with you or they’ve posted something

about your branded product you can

reciprocate okay you can certainly post

something that is similar to what

somebody’s doing with your product or

brand so that’s a good way to create

some original content by taking

advantage of what the users have

generated so these are just some

examples of how to take advantage of

facebook i mean there’s lots of things

you can do on facebook plenty of things

if we float back to coca-cola page you

know you can see they have you know

careers they have different videos they

have reviews they have community so

nowhere in here do i see an e-commerce

platform now if you are selling t-shirts

then hey you can put something in there

to help you sell that t-shirt but

coca-cola’s strategy is hey what can we

do to help build up our community what

can we do to fundraise so if we click on

fundraise you can see they have you know

an n aids campaign here if you look at

simply learn just as another example you

can see what simply learns done as well

you can see they have information about

us they have different events they have

a community link as well and so you can

see what they’re posting as well and

they’re you can see they’re posting

visitor photos so there’s lots you can

do on facebook you can post polls you

can put your instagram feed in there you

can add testimonials so there’s a lot

you can do on your page you just gotta

get creative and take advantage of

everything facebook has to offer be true

to yourself and before you know it i

mean you’re gonna have you know a number

of likes on your business page as well

so some other tips about facebook when

it comes to content you want to schedule

your content okay you don’t want to just

continue to post back to back to back to

back you want to space your content out

and

another great advantage to facebook as i

already mentioned about social media

marketing that’s advertising so facebook

owns instagram they have a great tool

for communicating called facebook

messenger and so you can advertise

leveraging facebook messenger you can

leverage instagram and what you need to

do is if you go to facebook’s ad manager

and you create a campaign when you go to

create a campaign you’re going to click

on placements and depending on what

you’re trying to do let’s just say

you’re trying to build brand awareness

you can actually hone in on you know

facebook you can hone in on instagram

you can do a number of different things

within facebook you have different ads

available to you from single image ads

to video ads to carousel so you have a

lot of options and the biggest option on

facebook when it comes to advertising is

your audience who are you targeting so

remember facebook has old young and

everybody in between between men and

women and so you can specifically target

interest you could specifically target

gender an age a location so facebook

really allows you to hone in on who your

audience is if you’re advertising and so

that’s the great thing about facebook

they have a lot of users and

you’re you have an opportunity to hone

in on a segment of that user base now

facebook also has metrics that you can

look at to really understand how people

are interacting with your ads how inner

people are interacting with your post so

let’s take a look at that so if we go to

facebook when you go to your page you

can click on insights and you can

actually see some insights on posts that

have been posted on your page you can

get insights into how many people viewed

it how many people liked it how many

people engaged how many people you

reached with your post can you have

information about videos followers

facebook provides recommendations so

this is all part of facebook insights so

if you’re posting on facebook facebook

will give you feedback as to how your

posts are performing now if you’re

running ads on facebook you can simply

just view metrics related to how your

ads are performing so you could see how

many people clicked on an ad how many

people the ad reached how much you’ve

spent okay you can look at it by

demographic you can even see cost per

result so you can get a lot of good

insights into how your ads are

performing as well so if you’re running

a campaign targeting a specific audience

on facebook you can look at the you know

stats and metrics surrounding that

campaign and again for your facebook

page you have facebook insights so if

you have any questions you know feel

free we have a video called uh facebook

advertising uh tips and tricks so feel

free to you know take a look at this

video on simply learn’s youtube channel

for more information about facebook and

if again if you have any comments to

share about facebook feel free to put

them under the comment section okay

let’s turn our attention to

one of the platforms facebook actually

owns instagram so

instagram is a place where you can

actually promote your brand product or

service through the power of imagery or

video and so the average number of

monthly users on instagram reaches 1

billion and 32 of all internet users are

on instagram so a lot of users using it

it’s very easy platform to use you just

the only prerequisite you need your

mobile phone so you open up that app

it’s as simple as just uploading

uploading an image that’s why instagram

is so popular because it’s just a simple

tool to use to go ahead and just post an

image with some hashtags so 68 of all

instagram users are women so unlike

facebook it does tend to slant more on

the female side and 59 of the audience

is a bit younger between age 18 to 29 so

slants more women and slams more younger

and so if these particular demographic

and age groups tend to

fit your target audience then instagram

is a place you probably want to be for

social media marketing so as i mentioned

content that works best are photos or

videos i would always slant towards

videos if you have them available with

photos you know the rule of thumb is

photos always tell a thousand words a

thousand stories a thousand

interpretations images are just always

the best way to go as well i mean if you

don’t have the videos hey nothing to be

sad about if you fall back on imagery so

you can really put your brand in a good

perspective and a good light by posting

images and as you can imagine if 18 to

29 year old women are on instagram you

know that’s skewing towards a certain

demographic but in terms of industry it

is open to most industries but the ones

that tend to be most successful are

beauty food and beverage and e-commerce

now food beverage always tends to work

well when you have video and imagery

likewise beauty but e-commerce if you’re

selling that t-shirt or shoe you know

instagram allows the platform to

work in a way where people can purchase

that product right within the platform

so that’s why it tends to work well with

e-commerce okay there are lots of

channels just like on facebook lots of

channels on instagram i mean some of the

most followed brands are chanel

starbucks nike i mean if you have a

product or service that you want to push

out there then instagram is the way to

go just for brand awareness if you’re

selling shoes then why not take images

of and photos of their shoes and get

them posted on instagram like i said

it’s very simple to use all you need is

some hashtags to go along with that

photo of a shoe or photo of that cup of

coffee and instagram kind of takes care

of itself i mean photos do

accentuate the product if you have them

so leverage instagram if you’re really

trying to build up some brand awareness

for a particular product some best

practices here on instagram is you know

have a compelling bio a good profile

picture you know add a link to a landing

page and you know leverage emojis if you

have to so set yourself up nicely on

instagram you know if you’re in a

particular industry like food and

beverage follow other food and beverage

brands like coca-cola like starbucks

depends on what it is you really want to

be related to so just make sure they’re

relevant get hashtags can’t stress that

enough you know when you post a photo

throw some hashtags in there you could

see what other people are hashtagging on

instagram and you can ride that wave of

what’s trending or you can create your

own unique hashtag i’d probably have two

to three hashtags per photo and don’t be

afraid to use both photos and videos

videos do tend to work well on pretty

much any platform they tend to work well

on websites and blogs so why not use

them on social media where people can

engage okay so videos and imageries both

work well on instagram okay you can also

get shout outs from other influencers

plenty of influencers on instagram

especially in beauty especially in food

and beverage fashion tends to be another

industry that has a lot of influencers

so feel free to reach out to them

reciprocate see how you can work

together where they can actually you

know give you a shout out on your

particular product you want to keep your

instagram account updated and you can

update those with instagram stories it’s

basically you showing off a particular

product you know over a span of a few

seconds or even a minute that’s an

instagram story they’re very popular uh

easy to use you can even run contests to

boost engagement so for example if your

particular product is a particular food

like a hamburger you know hey post a

contest about you know allowing your

followers to post the best good looking

tasty you know hamburger as an example

or it could be something else in terms

of fashion hey what’s your best outfit

on a friday night before you go out for

the evening you know there’s always

things you can do to spur engagement

especially on a platform like instagram

where people like to post photos and

then i mentioned this earlier with

facebook ads you can run instagram ads

to give a particular post a boost so if

we take a little snapshot of what we

have available in facebook ads manager

you can choose instagram as the

particular platform so if you just want

to

advertise on instagram when you go to

your placements you could choose just

instagram either the feed or the stories

okay so you can choose one of these two

options if you want to want to boost

your post get some more eyeballs on that

it’s a cost per click platform so

anytime somebody clicks it’s going to

cost you but you know just like facebook

you know the cost per click tends to

slant a little bit lower it really

depends on what you’re trying to post

when you’re trying to post it and who

else is posting but hey the instagram

feed and the stories could be a good

option if you’re really trying to draw

attention to a particular product okay

let’s turn our attention now to the b2b

platform called linkedin linkedin is a

very powerful popular business to

business platform it has 260 million

active users monthly and

unlike instagram where instagram slants

more towards women linkedin slants more

towards men 57

so a majority of the users are men but

still you have a lot of women involved

in on linkedin so a nice you know nice

mix between both genders 38 of the user

base are millennials you know a lot of

young people older people a nice mix

from a business lots of different

different business segments different

levels of business different business

industries and verticals are on linkedin

so don’t be you know shying away from

linkedin if your demographic or target

audience tends to be older just because

38 are millennials doesn’t mean anything

it means that everybody’s using it just

that means that hey you know more than

one-third of the users are millennials

are younger now linkedin is a b to b

platform so if you’re in

the business of generating business

leads then linkedin is the place for you

to go there’s opportunities for you to

advertise on linkedin okay there’s also

opportunities for you to post lots of

different content on linkedin so content

that works on linkedin could be a blog

it could be you know particular news

article you know tips and best practices

i’ve posted videos on linkedin

you know it’s good for jobs there’s a

lot of content on linkedin so if we take

a sneak peek at linkedin if i just go to

linkedin here you know and i just go to

my home the start news page you know i

could see the types of content that’s

been posted so somebody just posted

something with an image you know then

you got an article

down here okay you got you know

an influencer like richard branson

posting so you got a lot of different

types of posts that you’ll be able to

see and

you know leverage if you want to meaning

when i say leverage if you see somebody

like richard branson posting something

hey stay fit and healthy you know that’s

an image that’s something about not

about business per se but you know

something interesting and unique so you

can see all sorts of different types of

content based on who you’re following on

linkedin and who you’re connected to

some things about linkedin you always

want to create an engaging profile when

i say engaging first things first make

sure it’s complete i mean there’s lots

of opportunities so if you sneak over to

my profile here you want to be able to

post a lot of information about yourself

so about what you’re affiliated with

what jobs you’ve held what groups you’re

associated with what your interests are

what certifications you have so you want

to be able to

you know complete your total profile you

can create a company page for your

business so if we go back to linkedin we

can just do a search for say simply

learn and let’s take a look at you know

their business page so if i just do a

search for simply learn here so i select

their page you can see just like your

profile page if you have a business page

set up on linkedin you want to make sure

it’s complete you want to put

information about the company what jobs

are available and you want your company

to

associate with that business page

anybody who does you know follow that

particular business page part of the

organization is going to be listed under

people so and you want to be able to

post just like on your personal profile

if you have a business page you want to

be able to post unique content i mean

you can see here simply learn is posting

you know some of the accolades that they

have but they’re taking that a step

further they’re also posting you know

information about you know upcoming

events and webinars so they’re posting a

mix of different content and that’s

ideally what you want to do on any

social media platform is mix it up and

just like you can on facebook just like

you can on instagram you can you know

boost a post per se okay so you can get

that post in front of some additional

eyeballs now of course you want to

optimize your company page for searches

so it really does come down to

how many people are following you but

when you say when we say optimize your

company page just make sure it’s

complete with some compelling content

and then increase the number of

followers you have so the great thing

about linkedin that i like the most is

that you know you can you know simply

look at other people if i go back to say

the home page you can actually see who’s

following what and you know linkedin

does give you um opportunities to

connect with people okay so if i go to

you if you go to your profile you’ll be

able to see

other people that have viewed your

particular page and you can connect with

them okay or connect with people who are

like-minded or similar or connected to

people that you know so linkedin does a

good job of presenting other people you

can connect with so it makes it easier

for you to increase the number of

followers so having an engaging profile

personal profile you know having an

engaging company page making sure both

your personal and the company page have

all the content necessary have all of it

completed and then increasing followers

posting unique content i mean that’s

really the key to linkedin now again

with linkedin you can use different

media you can use videos slideshare

presentation images and you can boost

content as i mentioned before you can

boost content on linkedin so if you want

to get that content in front of eyeballs

you can do that so let’s take a look at

an example of a campaign and what you

could do on linkedin in terms of

sponsored content so if you go to

linkedin’s campaign manager i mean you

have an opportunity to put your ad in

front of a particular audience so it

really depends again on who you’re

trying to target just like facebook

which slants more towards personal

linkedin is going to slam more towards

business so with linkedin you have an

opportunity to target a particular

industry a particular company a

particular job title okay so you could

target everything business related on

linkedin so you can go ahead and create

an ad the ads have imagery to support

the ad and so basically when you set up

your ad you set up your target you can

choose your placement you’re gonna be

able to see you know who it is you’re

actually targeting and you can go ahead

and great thing about linkedin is you

have different ad formats and again you

can get really creative with who you

want to target and just like facebook

you know linkedin has you know some

metrics that you can measure and figure

out how your particular campaign

performed by impressions by click click

through rate even conversions cost per

conversions and how many leads so

linkedin has built-in platform for

measuring campaign success and so the

differentiation between facebook and

linkedin is really just the type of

demographics that you have to choose

from you know with linkedin you do have

you know different options available

based on business like your job title or

job level or industry or vertical so you

have a lot of examples available a lot

of options available to you on linkedin

in terms of advertising okay let’s talk

about youtube now so youtube has 1.9

billion active users if it was a search

engine it’d be the second most popular

search engine the highest number of

monthly active users in decreasing order

starts at the united states brazil

russia japan and india all big markets

all like to use youtube but youtube’s

popular across the world just like

facebook where the app is popular the

app on for youtube is very popular so

seventy percent of all views are

generated from mobile so with youtube

being a video platform you

definitely need videos now there’s a lot

of industries on youtube a lot of

industries uh in some of the most

successful brands on youtube you know

range from logo to coca-cola you know

pretty much to every brand if you’re a

brand you want to be on youtube because

of the massive reach that youtube has to

offer coupled with video and how great

video is in terms of engagement it’s

like just a great combination okay so

some best practices here for youtube you

want to optimize your video for seo to

get views and so we have a video that

we’ve created at simply learn how to

rank youtube videos so if you watch that

video you’ll get some really good tips

and strategies about how to you know

optimize your video for youtube the very

least you want to make sure that you’re

using right the right keywords and the

title description and hashtags so that’s

a start when we talk about optimizing

your videos you want to upload regularly

and fix the schedule for your videos

because if you’re starting to get

followers on youtube or subscribers

they’re going to expect you to produce

more video especially if you’re

producing engaging unique relevant

content for that target audience so

we’re not saying you have to have a

video once a day or once a week start

small and build up and get on a regular

schedule and then you can organize your

videos in a playlist so you know if we

look at simply learn you know simply

learn does a good job of organizing

their videos into a playlist so all you

have to do is go to i’m a fonder and ceo

simply learns uh youtube channel and you

can see how it’s broken down into

playlist now youtube also has the

ability because it is global you do have

the ability to provide translations so

if your target audience is from another

country it probably wouldn’t be a bad

idea

like facebook and instagram or like

linkedin you can advertise on youtube

you would just need to do that through

google ads so with google ads you’re

going to say google i want to advertise

on youtube and you have plenty of

available options to available to you

anything from you know pre-roll to

showing up in the middle of a video to

showing up you know before or excuse me

at the end of a video all the way to

native content marketing where you know

your ad is showing up next to a video

see plenty of options for advertising on

youtube and then just like on instagram

there are influencers on youtube you

know feel free to reach out to these

influencers and see if you can

collaborate in some way where maybe you

post their video on your channel they

post your video on their channel and

vice versa so you want to be able to

maybe collaborate somehow to get some

views on your video okay let’s talk

about twitter now so twitter is a micro

blogging platform and so when i say

micro blogging i mean limited in

characters limited in how much you can

actually post but it’s very popular it

has 326 million active users per month

and it does tend to slant a lot towards

millennials a lot of young people use

twitter and a lot of people use it to

get their news so no longer are the days

of grabbing that newspaper no longer the

days of going maybe to a media news site

online you can quickly go to twitter and

get all your news right there in a feed

an easy feed let’s take a peek at

twitter here you know i can get

everything from you know somebody

posting something specific about their

dog you know all the way to a particular

job you know all the way to

industry news you know all the way to

basically an advertisement all the way

to a specific news article so it’s all

here on twitter in your feed so twitter

does offer videos so videos do work well

so if i go back here you can see you

know here’s a video of antonia brown

he’s posting a video of his news

conference and another promotional video

so industries that capitalize on twitter

as you can guess if a lot of people go

there from their news you’ll probably

see a lot of news in media and

entertainment on twitter so that doesn’t

necessarily mean that you can’t use

twitter for your brand it really comes

down to target audience some of the most

influential brands are slanted more

towards you know news and media but you

know you got cosmetics you got gaming

companies you got everybody’s on twitter

okay it just comes down to does this

platform have your target audience and

given the nature of twitter you know how

can you get your particular brand

product or service out there in so many

characters okay some other advantages

and

best practices you can use on twitter so

i would recommend implementing twitter

cards and really all twitter cards does

is allow you to attach rich photos or

videos and different media experiences

to tweets so when you can attach you

know rich media like videos and images

to tweets it can help drive traffic and

engagement to your website all it’s

going to take is just a few lines of

markup to your web page and then users

who tweet links to your content will

have a quote unquote card added to the

tweet that’s visible to their followers

so that’s how it works i would certainly

look to get twitter cards implemented if

you are going to use twitter

as your platform or choice for social

media marketing so it does enhance the

experience for the end user and because

allows you as an advertiser or as

somebody leveraging social media to

really enhance your tweet and it just

provides a better experience for the end

user who’s looking at your tweet and so

like linkedin you can really take a look

at

who’s trending what’s trending on

twitter so twitter makes it easy for you

to you know follow so here they’ll list

a who to follow so these who to follow

are similar to what you’ve been posting

or similar to your industry and then

here you can look at trends you can look

at what hashtags are trending and so if

you click on a particular hashtag you

can you know follow a particular

you know person who or an organization

who tweeted something um so you always

are reminded in twitter who to follow

and so it makes it easier for you to

pick and choose who to follow and build

up your following fairly quickly because

twitter actually provides you with

opportunities on who to follow just like

linkedin just like youtube just like

instagram there are influencers out

there people who have a large number of

followers who tweet on a regular basis

who tweet original content who get high

engagement these are influencers and

these are the people you want to engage

with so look for those people on twitter

follow them i mean the rule of thumb is

if you follow someone on twitter you

know generally they’re going to follow

you back so if you can engage and follow

influencers you have an opportunity to

see not only what they’re tweeting but

the ability to communicate with them and

engage with them as an influencer so

maybe they can retweet one of your

tweets and get that tweet out in front

of their followers so you can advertise

on twitter and the unique thing about

advertising on twitter you can you know

promote your tweet just like you promote

a post on facebook or instagram or

linkedin but more so i think than any

other platform is the use of hashtags

and so use appropriate relevant hashtags

i always tend to use a unique hashtag

but also depends on what you’re tweeting

about if there’s something that’s

trending and again twitter will tell you

what’s trending in terms of hashtags if

it’s something you’re tweeting about

then go ahead and use that hashtag as

well you can have multiple hashtags in a

particular tweet and so don’t be afraid

to use a unique hashtag along with a

hashtag that’s trending because the

whole idea is you want your tweet to get

noticed and then you can use tweet chat

or some there’s some other tools out

there that are available to allow you to

find people to follow and these people

might be

interested in your product or service

because you know they could fit your

target audience or you can connect with

like-minded folks who are in the same

industry or have similar products or

interests so tweet chat’s available for

that reason and you want to take

advantage of these tools because again

with twitter it’s easy to build a

following but you want to build a

following

that is going to engage with your tweets

so let’s talk about what tools are

available for social media marketing so

when we talk about all these platforms

available to us okay we talk about

facebook and instagram and we talked

about linkedin and twitter and youtube i

mean those are popular platforms but at

the beginning of the session i mentioned

there’s hundreds of social media

platforms out there and if you’re

posting content on a number of them you

want to be able to organize that content

you want to be able to organize it and

schedule it you know where it makes

sense and when it makes sense you want

to stay organized and so there are tools

available to help you stay organized

tools like hootsuite buffer or sprout

social okay some of these tools are

available you know at a cost of a free

trial or at a low cost per month so

regardless of whether you’re using a

free version of one of these tools or

another tool not listed or you’re

actually paying for it it’s worth the

investment if you’re going to partake in

social media marketing and even if

you’re on one platform it’s still worth

it to have a social media tool available

to help you schedule and not only do

these social media tools help you

schedule they do a lot of other things

too for example they help you measure

the engagement of your post so let’s

take an example of one of them like

sprout social so if i go to sprout

social here i can see for a particular

company i’m able to see you know how my

posting were engaged okay so i can see

daily engagements on particular

platforms i can also you know schedule

my post so i can go ahead and pick a

time and date to schedule them and so i

can go ahead and post something and put

it in a queue to be published for

example tomorrow or next week or

whatever the case may be so

these tools do a lot for you i mean they

help you discover new followers they

give you in-depth reports they help you

stay organized and so

to me it’s worth the investment to look

at one of the tools listed here you know

these are some of the more popular ones

to maybe even a free version but

regardless of how much you pay and what

tool you’re using it’s still worth the

investment just to make sure you’re

scheduling your post at the appropriate

time so you’re not posting something

back to back as an example and you’re

able to measure accordingly so it’s nice

to be able to go into a tool like sprout

social go to reports and

measure you know in one place you know

how twitter is performing or how

facebook’s performing or how linkedin’s

performing and so that’s what a lot of

these tools provide is nice reporting

options and nice

scheduling options so

you can find more content you can create

by using these tools again you can

schedule efficiently analyze them and

you can use insights to improve your

campaign so a lot of these tools give

you nice insights to how the post was

actually engaged and you want to be able

to leverage that and some of these tools

if not all of them have social listening

and social listening is monitoring

what’s being posted out there so what

else is posted you can take a look at

and if it’s something interesting or

relevant you can go ahead and follow or

take part in that conversation okay so

that’s what social listening allows you

to do and a lot of these platforms have

that as a feature so let’s take a look

at tips to be a good social media

marketer so some of the important things

you should take care of are set up a

social media marketing plan when i say

set up a social media marketing plan

there’s some questions you want to be

able to ask okay what platforms am i

going to use what’s my objective on each

platform in fact in before you choose

the platform you want to figure out what

your objective is in terms of social

media so your objective could be

different on each platform it could be

brand awareness on facebook and it could

be promoting a particular product on

twitter your objective is going to be on

each platform you want to be able to

choose your kpis and align your kpis

with each platform meaning what metrics

are important to your business goals and

you want to be able to figure out okay

what kind of content am i going to post

on these social media platforms so you

want to get organized and put a plan in

place and then you want to create

informative shareable actionable and

relevant content and what i mean by all

that is you want to create unique

content that doesn’t mean you can’t

leverage what other people are doing

meaning you know if i’m you know in the

shoe business i can certainly go to nike

or adidas or puma or reebok and see what

kind of post they’re putting out and

then i could take their cue and do

something similar but i want it to be

unique to me and i wanted to be unique

to my brand and i want to be able to

keep my content visual meaning i want to

be able to use as many photos and videos

as i can that’s available to me because

remember videos generate better

engagement i want to be active and

responsive with my customer base meaning

the whole point of social media is to

engage and people are going to respond

they’re going to comment they’re going

to take part in what you post and so

whatever they do you want to be able to

respond accordingly whether that’s

positive or negative and then you want

to measure metrics like conversion rates

and click-through rates so that goes

back to putting a plan in place figure

out what your metrics are and then when

you’re posting on a particular platform

you want to be able to lean on those

metrics to make sure you’re achieving

your goals so you want to have those

metrics in place beforehand and then you

want to be able to use those metrics

moving forward as you post the whole

idea is if you’re measuring what you

post you’re obviously going to want to

lean more towards what’s working versus

what’s not working in a world where

a lot of competing different products

satisfy the same requirement you have a

lot of advertisers who want you to try

their product and then you have other

advertisers who want you to try their

product try my product try my product

try my product try note try my product

my product’s the best no no no no my

product’s the best try my product well i

want you to forget all that and try my

product forget about those other

advertisers try my product well there’s

only one way you can prove your product

is better than the rest and that’s with

powerful advertising and one of the best

ways to advertise on the internet is via

social media and through the largest

social media platform in the world and

that’s facebook so today we’re gonna

talk about facebook ads tutorial and i’m

excited to teach this class my name is

rob sanders i’m with simply learn and

today we are going to talk about all the

different ads that facebook has to offer

so introduced back in 2007 the facebook

ads platform has grown tremendously over

the last few years almost four billion

dollars of revenue in one year so what

does that mean that means there’s a lot

of advertisers why is there a lot of

advertisers because a lot of people use

facebook it’s a popular platform so not

only is it popular but it’s popular with

advertisers because if you’re

advertising on facebook you have the

opportunity to

share your product and your brand with

users who you think are going to buy

your product or associate with your

brand and on facebook you can do that a

number of different ways specifically in

somebody’s news feed and specifically

that person’s news feed that again is

interested potentially interested in

your brand your product so there’s a lot

of ways to advertise and a lot of

reasons why you want to advertise so i

just mentioned one of the reasons hey

it’s an opportunity for you to reach out

to people who are targeted who are

specific to

your product and your brand so not only

that but you combine that target

audience with the amount of time that

people spend on facebook okay people

spend a lot of time on facebook in fact

not only do people spend a lot of time

on facebook there’s a lot of people on

facebook in fact 2.27 billion in the

third quarter of 2018 and so when we say

spend a lot of time we mean going to

that facebook profile at least once a

day okay so a lot of eyeballs throughout

the day checking their news feed on

facebook facebook also enables you the

advertiser to find the perfect audience

and so that’s the great combination a

lot of people on facebook and targeted

audience so it’s a platform that allows

you to put your product in front of

people based on

specific interest

specific demographics specific location

so you’re really really putting your

product out in front of the right people

at the right time and so the other

positive and pro about facebook is it’s

lesser spend greater reach and what do

we mean by that well traditionally

facebook is a little bit cheaper

than other

online advertising models it is

definitely a lot cheaper than your

traditional advertising models and

facebook has been known to have good

return on investment because it’s cost a

little bit less than other advertising

models and other advertising platforms

so that’s the other benefit to being on

facebook so if you’re into building a

brand you want to be on facebook why

because it helps you increase your brand

awareness it’s going to help you allow

users to know what your brand is all

about because remember you’re putting

your brand in front of like-minded

people or people you think that are

going to associate with your brand that

are going to associate with your product

so you put your brand out there you

incorporate your your advertisement in

somebody’s newsfeed it’s going to add

value it’s going to establish trust and

credibility especially if that person’s

friend is associated with that brand so

instant credibility if friends and

family members of a person on facebook

are associated with your brand so it has

the opportunity to really lend a lot of

credence to somebody who is on facebook

active on facebook and is your targeted

demographic and the great thing about

facebook is it also has other features

those are advertising features such as

retargeting so you could target people

who’ve already expressed an interest in

your service or product but if they

didn’t go through

the conversion process meaning they

didn’t go all the way through and and

buy your product you can certainly reach

out to them again just like your

traditional retargeting options on say

google or some other advertising

platform facebook works the same way we

want to be able to reach out to people

who aren’t fully committed at that point

in time but we can reach out to them at

another point in time and so facebook’s

advertising platform allows us to do

that so it’s a great feature that we

could take advantage of that we’ll talk

about more throughout this session and

then it helps increase revenue sales and

leads and and that’s primarily what most

advertisers are after you know more

revenue more sales more leads so

facebook allows us to educate our

audience again a targeted audience about

a specific product we have to offer so

the more our audience knows about our

product especially if their friends and

family members and colleagues are using

the product then the more likely they’re

going to purchase so if you go back to

the other feature higher revenue less

spend this is the primary reason because

you have a chance to influence somebody

who’s very targeted who’s very active on

the platform and who may have

like-minded people in their life

associating with your brand and product

so it’s a perfect

combination for advertising perfect

combination and so today we’re going to

talk about all the different types of

facebook ads and we’re going to start

out with the single image ad and the

single image ad are just single image

advertisements that have an optional

text on top and a link description that

links to the website so single image ads

are probably the most popular you can

see them on probably your own facebook

feed if you look so in fact i’ll just

jump over to my facebook feed right now

and if i go there what do i see i see a

single image ad here and it’s from

shopify partners so become a shopify

partner at e-commerce to your list of

qualifications so shopify must be

you know a brand that is trying to woo

my business okay so they know that

somebody that i’m associated with or

maybe i fit their demographic so they’re

targeting my newsfeed with a single

image ad so that’s what a single image

ad looks like it’s simply just one

single image with some description and

the great thing about this single image

if you haven’t noticed is the pixels are

pretty large it’s 1200 by 628 so it kind

of stands out a little bit it’s not your

traditional thumbnail it really pops

when you look at the news feed so again

if i go back to my news feed here you

can see it just really stands out within

the news feed so i can’t miss it if i’m

a targeted part of their targeted

audience it’s hard for me to

you know not see this ad interact in

some way especially again if i know

somebody in my network on facebook or

either that be a friend or family member

is associated with that product okay in

addition to the single image ads

facebook also has multi-product ads or

also known as carousel ads and so what

the carousel ads do is allow you in

carousel form allow you to rotate

different ads with different messaging

and different call to action and so here

you can see simply learn has a example

of a carousel ad where they’re

showcasing their different courses so

this allows users to view a range of all

your different products and services if

you have multiple products and services

to offer then the carousel ads would be

a good option for you so in addition to

the carousel ads and single image ads it

gets a little bit more sophisticated in

terms of technology where facebook

allows us to offer up video ads and so

video ads are

interactive it’s a good way to really

showcase your product your brand your

service and the great thing about the

video ads is they can go from just a few

seconds all the way up to you know two

minutes or excuse me all the way up to

120 minutes and so you can really really

put a lot of time and effort into the

video ads to really put your brand out

there and so the one thing about video

is it is interactive most people engage

with video and they tend to get about 10

to 30 percent more views than other

forms of ads so the video ads are really

a popular way for you as an advertiser

to put your brand or product out there

so you can put your brand and product

out there in not just a few seconds but

you know really tell a nice complete

story to get the engagement to get the

person to take the action you want them

to do so that’s why video ads have

become very popular because they tend to

get more engagement more interaction

than your traditional single image ad or

say your carousel ad so facebook also

allows us to

advertise something called lead ads

and what lead ads allow us to do is

obtain user details okay so we can

acquire or get an email address or phone

number from somebody who’s interested in

our product or service and that person

doesn’t even have to leave facebook so

if you look here in the example here we

have the ad somebody clicks on sign up

and they get this form submission and

the great thing about the lead ad is

that it can sync up with any crm or most

of your popular crms i should say for

example salesforce is a good example of

a crm where somebody fills that out the

information goes directly to salesforce

and so lead ads are really good if

you’re trying to generate you know leads

for your business and the forum itself

the interaction stays right in facebook

and so that’s the great thing about it

they don’t really have to leave the

platform another form of advertising on

facebook are slideshows okay so

unlike the carousel ads which rotate and

the carousel ads remember rotate and

showcase different products or services

these ads are are interactive but

they’re rotating different imagery so it

allows you to really

put your best images out there with a

really strong call to action just like

you see here with the simply learn

example okay so they’re showcasing you

know they’re different classes and then

they have the get started today call to

action to really punctuate the slideshow

ad so what’s interesting is you can

really gauge a person’s interest by

throwing different products or images

out there you know you can really

immerse a user’s experience here by

showing different different images and

then the last type of ad on facebook is

called the collection ad and so these

ads combine

basically your video your slideshow or

your product images taken from your

product catalog okay so

if you’re an advertiser

who wants to advertise several products

at once then this could be a great

option for you the collection ad so here

you can see the simply learn example

here they’re showing you know not only

you know some some good slide shows and

imagery with some good messaging below

that

so before we get into the steps for

creating an ad on facebook let’s talk

about some of the important changes that

have happened on facebook recently in

light of data sharing so

really what facebook’s done is they’ve

made an important change on how user

data is being used for advertising and

so

what facebook’s done is they removed

something called a partner category and

that was an ad targeting program which

the targeting option was based on data

provided by a third-party partner so if

you’re an advertiser

you had a third-party partner that

provided some targeted options to you

that was known as a partner category and

in summary facebook has removed that

program and so now the only way you can

gain user information is if they provide

that voluntary like the lead ad for

example now you have to get the data

directly from the third party now so you

can’t have that third party give you

that targeting option anymore you can

certainly again capture the data

yourself by relying on the capture

landing pages as an example or the lead

ads and you can certainly still

outsource your advertising to lead gen

agencies and media buying companies okay

but the partner category has more or

less

gone away

okay so now let’s get into

how to create a facebook app so what are

the steps so the first thing you’ll have

to do is set up a campaign so

when you’re setting up a campaign you

have to select

what kind of spending you want to do for

your advertisement and what you want to

achieve okay so you have to in other

words identify the goal okay so with

facebook you have two opportunities at

hand here you can jump into an auction

just like google what you’re going to do

is your ads going to enter into an

auction and so this is where you can

decide how you want to spend your money

to achieve your goals by choosing an

appropriate bid strategy for the auction

so

in the auction you’re competing with

other advertisers another option is you

could do reach and frequency and so with

reach and frequency you’ll be able to

advertise to your brand’s audience

with a fixed cost so

reach and frequency allows you as the

advertiser to better predict the

delivery cost and reach of your branding

campaigns so with auction you have more

choice you have flexibility of

scalability but not a lot of

predictability okay because again you’re

going into an option and your auction is

going to be competing against other

advertisers so it’s this option is

available to all advertisers and you can

have pricing that you can change during

the auction price process so

that’s the

unpredictability part is the pricing so

pricing can fluctuate during the auction

because you have different advertisers

who are trying to achieve the most

prominence for their ad with reach and

frequency you’ll be able to plan and set

up your campaigns

and

actually set it up so it’s more

predictable on how the delivery is going

to be done

with reach and frequency so

more predictability will reach some

frequency because you could set

everything up in your campaign okay so

again with the reach and frequency

you’ll be able to advertise with a fixed

cost auction you’re not necessarily

going with a fixed cost you’re going

with more scalability flexibility on

cost uh that can change okay so once you

choose your objective for your

advertisement then you need to choose

the type of advertisement you want to do

and it’s based on your objectives so

what’s your objective is it awareness to

drive awareness is it to

drive consideration or is it to

drive a conversion so these are the

three objectives

available to you for your advertising

you want to choose one of those

objectives so let’s take a look at each

of these objectives available to you

okay so let’s start out with awareness

so awareness can help with creating an

interest for your product or or your

service so when we say awareness where

they can maybe brand awareness or

product awareness to get out there in

front of people okay so with

consideration it’s a little bit

different than awareness but not so

different in that we’re really aiming to

get people to think more about our

product and service and

have them take the next step so with

awareness you’re introducing your

product and service with consideration

you’re getting people to take the next

step and start looking for information

about the product or service you’re

advertising and then conversion is kind

of that final step if you’re really

after conversion you really

want that person to make the decision

okay so they’re either going to buy

or use your product or service okay and

so that’s the conversion objective so

you have to choose one of these three

objectives here is it going to be

awareness is it going to be

consideration or is it going to be

conversion and so let’s go back to

awareness okay so if we look at

awareness under awareness we have brand

awareness and we have reach okay so we

look at brand awareness really what

we’re trying to do is we’re trying to

increase awareness about our brand or

the product in our brand so

these types of objectives i mean meaning

awareness don’t really emphasize

interaction okay you’re not really

trying to get somebody to purchase or or

buy something or opt into a newsletter

really your goal as an advertiser with

brand awareness is to get your product

out there so people are aware that it

exists okay let alone forget about

buying it or opting into a newsletter

you really your goal with awareness and

brand awareness is to get people to see

that you’re existing your product exists

your service exists it’s available and

really the aim is to create high brand

recall

amongst users rather than focusing on

generating revenue so when we say you

know high brand recall what we mean is

hey if your brand is out there and you

are

really pushing it out there amongst a

large targeted demographic audience then

the next time that audience sees your

brand they’re going to be able to

associate with it it’s not going to be

foreign to them or the first time

they’ve ever seen it you really want

them to recall hey i know that brand

i’ve seen that brand before okay that’s

kind of the reaction you want to get

from a brand awareness hey that’s a cool

looking logo or man that product looked

interesting now i’m going to take the

next step so that’s what brand awareness

really needs to do it needs to create

that recall for that for your audience

okay so let’s take a look now at reach

so with reach reach ensures that our

advertisement is seen by the maximum

number of people within our target

audience and budget so with reach we’re

really trying to reach or get our ad out

there to as many people as possible

given who we’re trying to target and

given the amount of money we have to

spend so it helps to target a smaller

audience to visit your website watch

your video or even convert on your

website okay so that’s with reach we’re

just really trying to get it out there

okay so let’s move on to

consideration so we talked about

awareness we talked about brand

awareness and reach

with consideration we have you know

people who are willing to take that next

step okay so if we’re targeting a

specific demographic and we’re looking

at consideration we really want them to

do something with our app we don’t want

them just to recall it or see it for the

first time we want them to take that

next step and so with consideration we

have traffic so if we have an ad you

know the least we want somebody to do

who’s seen our brand before is at least

click on our ad okay so we want people

to

you know click on our ad

and go to our website really that’s a

goal of consideration is hey i know that

brand i’ve seen that brand before let me

click on this and see what they have to

offer so this might involve them

listening to a podcast or reading an

article or being introduced to an app so

really you’re setting the stage for

further down the funnel by

further introducing them to something

that’s on your website so you really

want them to take that next baby step

the next baby step is clicking on the ad

going to your site and further educating

themselves about your particular product

or service so facebook shows these

advertisements to people within your

target audience based on their past

behavior okay so that’s a great thing

about facebook it’s you can really

really get targeted here with your

audience okay so engagement so we talk

about traffic we’re gonna talk about

engagement so these types of ads are

useful when we want users to engage more

with our ad for example we can you know

really have an advertisement or post

that will allow people to like it they

can respond or even take advantage of an

offer so that’s what we mean by

engagement we really want people to

react positively within facebook about

our ad or our post okay so it can help

with building engagement an engagement

audience for your facebook page that can

be used for future advertising campaigns

so

we’re really getting people to

take that next step and what’s that next

step if they don’t go to our website

they can like what we have to say and

then we can have app installs so that’s

another option to us for consideration

so app installs are great if we want to

send users to an app store for example

so they can download our app so if we’re

really really pushing an app that we

just developed then an app install could

be a good opportunity under

consideration to allow that user to take

the next step and download your app so

that that at a later stage they can go

and interact with the app we have video

views so video views are are good

advertisements when you’re promoting

your product or service and you really

want a high number of views so remember

early on we were talking about the types

of ads available on facebook we talked

about video views how they get 10 to 30

percent more

engagement well that’s really what we

want videos to do under consideration we

really want people to understand what

we’re trying to do and really engage

with our product and so they could turn

around and like it they could turn

around and um push it out to their

friends so video

we know is high engaging with an

audience and so having a video allows

you to really allow that video to

potentially go viral okay so video views

help users engage and enables the

creation of an audience which can be

used for future advertisements okay so

highly engageable you know interactive

allows people to

you know really really take that next

step with your product or service by

really getting to know what you’re all

about okay then we have lead generation

so lead generation is interesting

because remember those leads that we

mentioned in the when we’re talking

about the type of ads that facebook has

to offer well lead ads or you know if

you have a lead generation type ad

really what you could do is you can just

collect the information so if really

somebody’s interested in your product or

service right away then you can generate

a lead ad and allow them to say hey you

know what i’m interested i’m going to

sign up for your newsletter or yes i’m

interested in your product or your

future any future giveaway or promotion

you have to offer here here’s my email

address here’s my name here’s my phone

number so lead ads are great for

consideration because somebody knows

your ad they’ve likely engaged with you

they like what you have to say and

they’re willing to take that next step

and you can integrate your lead ads with

third-party apps that’s tied to your crm

so for example salesforce lead ads can

sync up right with salesforce and then

you can then follow up with that user at

a later point so that’s consideration so

we have a lot of good options available

to us under consideration you know we

could drive traffic

video views app installs just regular

engagement you know and then we got

legion so we got a lot of opportunities

for consideration if you’re really

trying to target people who are already

familiar with your brand or product or

service and then last but certainly not

least we have messaging so with messages

you know these ads aim to convert a

user’s interest in a product to a

successful sale or conversion so it

targets people who are more likely to

respond through messenger so facebook

messenger is a service that is

integrated nicely in with facebook and

so with facebook messenger you know you

can communicate with that person

directly just through messenger okay so

it could be a chat bot or it can be a

rep who can act as customer support or

provide more information about the

product or service so you can use

messenger to your advantage you can talk

right away to somebody who is really

interested in considering your product

or service so this is kind of the

capstone of consideration because it

takes into account one of facebook’s

most popular features which is messenger

and allows you as an advertiser to use

that feature to engage with your

targeted audience directly let’s turn

our attention to the last objective

which is conversion so under conversions

we have conversions product catalog

sales and store visits so

for conversions really this is the end

of the funnel this is really the part of

the funnel where we want people to take

action so

ads related to the objective of

conversions really aims to increase you

know whatever the goal is of your

website so if it means signups or

registrations for your services or sales

or downloads or any desired action on

your website then that’s the conversion

okay so that’s what we’re aiming to

achieve when we are tying our ads to

conversions okay so you have conversions

and you have you know pure product

product catalog sales so for product

catalog sales these could be ads to help

promote your ecommerce store or other

products in your store portfolio you

know so think of amazon think about all

the products they have on their website

you know they are probably likely going

to choose you know product catalog sales

because it really will help really push

traffic to the store and really get

somebody to convert either in a for a

particular product or get them to look

at other product categories and buy

something there so

really really product catalog sales are

really great for future campaigns when

you’re really looking for sales and then

we have store visits and so store visits

really help direct traffic to your

location and really helps deliver ads

based on your users current location

okay so if we really want to get

somebody to the store if you have a

brick and mortar store for example and

then you can use store visits as your

objective under conversions to really

drive traffic to that location so that’s

what store visits are we really want

people to you know take that next step

get to your store and check out your

store and purchase so that’s what store

visits are under the conversions

objective so within each of these

advertisement objectives we can create

split tests also known as a b testing

and the reason why we call it a b

testing because what you’re doing is

you’re testing one variable from the

other so really if two advertisements

that really are the same except the only

difference is there’s one thing that’s

altered from the other so in this

example we have a

with one promotion and then we have b

which is the same audience same

everything except a different promotion

so you’re really changing one variable

when you do a split test and so that’s

available to facebook just like any

other type of advertising let’s say you

do you know search advertising on google

split testing’s available let’s say you

do email marketing split testing is

available with subject clients

facebook’s no different it allows split

testing or allows you to use two

versions of the same ad and able to

change one of those parameters so you

can see really what ads performs best

that’s the whole idea behind a split

test okay so if it’s the original sales

sale of 25 off then hey so be it you

know it works because you tested it

against another variation and then the

great thing about testing it never ends

so if 25 off works over say 2 000

off then you try something else to see

if that will increase sales that’s the

whole idea behind testing is you only

want you always want to see what works

okay so really what it comes down to is

it can be really it could be a

promotional offer or it could be

something as simple as changing the call

to action you know a different color on

the call to action it could be anything

you want to test as long as you’re able

to you know figure out what works and

then apply what works so you can

continue to improve your advertising

that’s really the whole idea behind a b

testing okay so it really is identifying

an element you want to test and then

really once you identify that element

and you test it and you know it wins

then you can move on other things to

figure out what else works so if you

tested the promotion then go on to the

cta so

you could test things like

colors and call to actions and imaging

and messaging and positioning and you

could play around with your target

audience and test a segment of a target

audience against another so

there’s lots of things you could test

when you a b test the most important

thing to note though when you a b test

is you always want to keep in mind what

metric you want to measure the test up

against so some of the metrics you could

use are click-through rate which is ctr

cost per click cpc you can use

conversion rate also known as cr or just

clicks the whole idea is when you do a

test and you’re testing a promotional

offer you’re testing even the call to

action you need to measure that up

against a metric so that metric is

what’s going to determine the winner and

so

it doesn’t have to be overly complicated

it can be as simple as testing you know

one call to action against another and

determining which one gets more clicks

and if one gets more clicks than the

other then hey you know you have a

winner okay let’s go through the steps

of creating a new campaign on facebook

using facebook’s ads manager so you’re

gonna log into facebook.com

ads manager and you’re just gonna click

on the create new campaign button and

when you do that you’re gonna see a

screen that looks just like this and

you’re gonna go through a series of

steps so as we presented earlier the

first step is always choosing your

objective so we have awareness

consideration and conversion so recall

that awareness was getting your brand

out there to people who never seen your

brand or product or service before so

it’s a matter of trying to reach as many

people as you can to get your brand out

there and so you have brand awareness or

you have reach remember one is

controlled when it’s uncontrolled okay

so reach is a little bit more control

because you could set your budget okay

and you can control your budget a little

bit better so brand awareness is just

getting it out there having facebook

plop it in front of the ad in front of

as many people as possible

with reach you are trying to maximize

how many people you show your ad to but

it is a little bit more controlled

against the budget okay either way

choosing awareness is going to set the

objective of trying to maximize your

exposure for your brand your product or

your service okay if somebody

has already seen your brand or

somebody’s already familiar with your

product or your services then you may

want to choose the objective of

consideration and so these are people

who again are already familiar who you

want to take that next step remember

facebook is an environment where you’re

targeting a specific audience so you’re

targeting people you know

have likely seen your brand product or

service so you want to take that next

step that’s what you want them to do

okay so here under consideration we have

traffic engagement app installs video

views lead gen or messages all of these

choices are getting somebody to do

something for you for example app

installs you want them to install your

app or engagement you want them to like

or share your post video views watching

your video or messaging you want them to

interact with you via facebook’s

messenger

uh feature so all of these are

interactions of some sort where

somebody’s taking that next step they’ve

seen your brand they’re interested but

you they’re not ready quite ready to

purchase yet okay so that’s what

consideration is then you have

conversion this is people in the funnel

who you know or

think you know want to convert and when

i say think you know meaning you know

you’re really targeting people who

you’ve targeted before

who

maybe has purchased from you before or

is exactly the type of audience you’re

looking to purchase okay so you have

conversions you have catalog sales and

you have store traffic meaning driving

foot traffic to a store okay so these

are people further down the funnel who

you don’t necessarily want to take a

smaller action like just share your

facebook post or provide their email

address and name okay so you want them

to purchase so these are three marketing

objectives you’re gonna choose from

okay so we’re just gonna choose

conversions for the sake of this example

and then when we go to choose

conversions remember we can create a a b

split test okay so that’s a choice you

should always choose because you always

want to be testing something okay in

this case we might want to test the ad

we might want to test say the call to

action because we’re looking for

conversions so it could be as simple as

having one ad with a buy more and the

other way that says hey check out our

website so you have that option to a b

split test and then you have budget

optimization which basically allows you

to

set your budget evenly across your

different ads okay and so what

facebook’s gonna do is basically make

sure that the best performing ad is

going to be seen more often so that’s

budget optimization you’re maximizing

your budget towards an ad or ads

that

you want to be able to have more control

over in terms of what’s working and

what’s not working versus

not selecting this option your ads are

just going to randomly show and there’s

not going to be any necessary control

over how much spend each ad gets so

that’s the first step in creating your

campaign it’s always choosing your

objective with a few options built in

so the next step in the process

is ad set

okay and as you can see here before you

even get to ad set what

facebook is prompting us to do is look

at basically how the a b test is going

to work so

here they’re explaining how an a b split

test works okay so

basically what an a b split test does is

serve up 50 50. the original versus

a variation of the original

okay so that’s more or less how an a b

split test works and so facebook is

doing us some good by showing us this

messaging okay because that’s what we

chose now

notice we chose conversions objective

okay so what we’re going to be required

to do is put a conversion pixel on our

website so that facebook can actually

track conversions and so what we want

people to do is purchase

and so what we need to do then is

add a facebook pixel

to our website so that facebook can

actually track how many people

purchase from your campaign so this is

very important and so if you’re driving

traffic to your website and you want

them to convert then you need to make

sure all the tracking is in place

so the next step in setting up your ads

is setting up an offer so if you have an

offer that you want to provide go ahead

and select

on because the default is set to off

okay what you could do is you can

associate it with

your particular

company page

on facebook and then you’re going to

create your offer so i’m going to put my

offer title i’m going to put a little

bit more details in there i can put an

end date when the offer expires in a

specific time so

based on what you put this is what

people is going to see with the ad and

here

you have the redemption section where

you can have people redeem the offer

online or online and in store so if it’s

online you need to provide facebook with

the url

where people can go and redeem that that

promotion that offer and then you have a

chance an opportunity to add a

particular code so you don’t necessarily

have to have a code with your offer it

could be a one-time code or it can be a

unique code okay or unique codes okay

and then you have an advanced option

here and this advanced option is pretty

important because if you’re

setting up an offer and you only want a

specific number of people to see that

offer then and you don’t want them to

share that offer then what you could do

is hide the share option so that way

people won’t be able to share the

promotion with friends or family or

whatnot now they could still copy and

paste the link of the offer but they

won’t be able to easily do it with the

share option

and here you can put some terms and

conditions

so that’s the offer okay and it’s pretty

intuitive in the wizard

my recommendation is you should always

put out an offer to get people to

you know again your objective is to get

people to convert so an offer always

helps incentivize conversions

okay here we have our variable because

we’re testing we’re split testing okay

so

here we’re we’re choosing what we want

to split test so if we choose creative

basically what we’re doing is we’re

telling facebook we want to test our

creative or ad and so now what we’re

going to do is we’re going to select the

audience and so we could choose a custom

audience a look-alike or all so here you

can see we have a look-alike and a

look-alike basically is basically what

facebook does is they’re trying to find

people who are very similar to your

customers okay so that’s who you want to

target people who look like your

customers on facebook okay so you can

choose a look-alike audience you can

choose a custom audience if you already

have one

so we’re going to create a new custom

audience here

and

basically what we want them to do is

website traffic

and we’re just going to call it website

traffic and basically it’s going to be

all website visitors

okay so we’re going to create this

audience here

so we’ve done that and basically now

what we’re trying to do is we’re trying

to tell facebook okay if our audience is

all website visitors where are those

visitors going to come from so we want

to choose a location so it could be

everyone in a particular location

everyone who lives in a particular

location or recently in the location or

traveling in a location okay so here you

can see we have it set to united states

but we can always change that so you can

really pick and choose areas or cities

and even exclude areas

you can even upload locations in bulk so

if you have a specific set of locations

you can upload that

after you choose your location you’re

then going to choose your age so

here you have

if you look all the way down to 13 years

of age and then your range goes all the

way up to 65 years of age

then we have our gender we can choose

both men and women or just men and just

women and then we can target a specific

language if we want to target spanish

people or people who speak spanish then

we can choose spanish notice we can add

multiple languages

okay so if we want to do some specific

targeting for example we can do interest

or specific behavior so if i click

suggestions then for example facebook’s

going to offer us up some suggestions so

if we want to target people who have an

interest in foreign language or charity

and causes or mindfulness or it could be

specific job titles okay so we can get

really detailed with our targeting we

also have connections

so who do we want to target so are these

people who like our page who are friends

of people who like our page we can also

exclude people who like our pitch okay

so remember your advertising is tied to

a facebook page however you could still

drive that traffic to your website but

what facebook does is once you connect

your ad or your campaign to a facebook

page then they have an idea of the

profile then they have an idea of what

type of community you have on facebook

okay so that really helps them offer you

more detailed targeting in the form of

connections okay so when we’re done we

could save the audience

so i’m just gonna name it uh

english and spanish click save okay now

i have my audience saved and the

important thing here is that this

audience is saved we can use it at a

later date or if we’re setting up a new

campaign we can pull from the same

audience under use a saved audience

so if i just type in english in spanish

you’ll see my audience here

okay and we can always edit it if we

need to

okay so next is the placements section

so here placements is where we want to

show our ads okay so we want to be able

to place our ads in the proper placement

and so what facebook does is they

actually recommend you do an auto

placement and so facebook will based on

your audience show your ad in different

spots or different placements throughout

facebook

based on the people you’re trying to

target the audience okay so in this case

we’re targeting both spanish and english

okay and we’re targeting 13 to 65 year

olds who live in the united states and

so what facebook’s going to do then

because we have automatic placement set

up is they’re going to be able to place

our ads based on our target audience so

this is an option i always recommend you

do and facebook recommends as well if

you’re specific about where you want

your ad to be placed then you can just

select edit placements and notice when

you select edit placements here you have

different options not only on facebook

but on instagram as well okay and

facebook’s network and in facebook

messenger so you have all these

different options available to you if

you really want your

your ad placed in a specific position so

here if i just scroll over here i can

see what it looks like in a feed in

stream video

i can scroll down to instagram that’s

what it looks like in a feed on

instagram okay uh you have instagram

stories if i want to go and advertise on

facebook messenger then i have some

options here

in

messenger inbox or sponsored messages

okay so you have a lot of options

available under edit placements meaning

picking your placement specifically but

again i recommend as does facebook just

go with the recommended placements for

now unless you’re really clear and you

really understand how

facebook works and where these

placements are actually going to be but

remember if you choose edit placements

and place it in a specific position

let’s just say on messenger inbox

remember your audience may not be there

so going with the automatic placements

you know is a way for facebook to help

you get your ad in front of the right

audience

here the next section delivery

optimization okay how much of our ads

are optimized and delivered so

remember we chose conversions here so

we’re going to optimize our ads for

conversions so what facebook’s going to

do is take into account each conversion

that each ad is getting and they’re

going to show that ad that’s getting

more conversions more often than the ads

that aren’t getting as many conversions

okay so they’re optimizing the ad

delivery based on

how many conversions each ad gets and

there’s an option in here as well so

you can put a cost control in place so

you have an average cost per purchase

okay so facebook will aim to get the

most purchases and spend your entire

budget okay if you put in an average

cost per purchase so for example if i’m

selling t-shirts i may not want my

average cost per purchase to be

twenty dollars because i’m not going to

make any money so i’m probably going to

choose maybe two three four even as high

as five dollars on a cost per purchase

because i want to make sure i’m not

spending a lot of money just to get a

purchase so you have that option

available to you to put in as a cost

control

and here we have a conversion window

and so what this conversion window is

going to do is

you know help

facebook

optimize your ads a little bit better

based on the number of conversions that

happen in this window

okay so you have some other options in

here you want to do standard delivery

ad scheduling you can run your ads on a

schedule

or you can run them all the time

okay

and then moving down to the next option

in our ad set

is we have split test and uh split test

budget and schedule so

we have the opportunity to put a budget

in place for our ads okay and we can

schedule the the a b test to start

running immediately if we want to or we

can have the a b test run at a specific

date

and we can have it run for a specific

period of time so this goes all the way

back to the first option where we chose

a b split test on step one so we have a

series of options available to us for

the split test

okay once we

have all our options in place okay we’re

going to click continue

and then the final step is actually

setting up our ads okay so

what we’re going to do is we’re going to

name our ad in this case add a okay it’s

going to be tied to a facebook page

it’s going to be tied to an instagram

account and then we can choose the

format of our ad so remember we have a

lot of different options available to us

on facebook we have the carousel which

allows us to have

multiple images scrolling horizontally

we can have that single image ad we can

have a video we can have a collection of

images

so we have a lot of options available to

us

and then what we could do is we can link

up our ad to a specific page okay now

before we do that we want to be able to

upload our images okay so we’re going to

manually choose images videos and links

okay

and then we’re going to add some text to

support that image

okay and so when we add text in for our

ad we have the option of setting up a

headline actually it’s not an option

it’s actually mandatory the description

is actually optional okay but my

recommendation is you want to add a

headline that’s going to grab attention

and you want to add a description to

support that headline so i always

recommend

putting in a description and then once

you do that you’re going to add your

destination url

and then you’re going to be able to

preview your ad okay so

if we have an image here okay we can

just say hey this

come check out our new product and so as

i add

this information i’ll be able to view it

on the right side

okay so it looks like facebook at this

point is not able to view the image but

normally you’re able to see a preview in

this case it’s on the mobile news feed

so if we drop down we can see desktop

right column okay so we need to really

choose our images so we’re going to

change an image here let’s see if i can

choose another image okay i’m going to

choose an image here

and so now i can see the image

now i can see the headline

and and then i can see what it looks

like just by changing the placement okay

so if i want to choose facebook stories

whoops that’s not available

if i go to

for example instant articles okay

here i can see

what my ad looks like on instant

articles

so it wasn’t available on certain

placements because of the type of ad we

chose but the point being when you set

up your ad and you choose your image and

you write your headline and put your

destination url in then you’ll be able

to preview it on certain placements

depending on what type of ad you chose

okay once you’re once you’re set up and

remember we’re setting up a b testing so

that was add one now we want to test the

second ad or the variation and so

basically what we want to do is choose

the same type of format then what we

want to do is pick a variation what is

that variation going to be it could be

maybe just a different headline okay or

it could be a different url

you need to decide what it is you’re

going to test

once you decide what you test you’re

going to add that to variation b

once you add that the variation b then

you have both ads set up

once you confirm facebook is going to

confirm for you whether the ads meet

their criteria okay and if it doesn’t in

this case you could see we have some

errors

then we need to go back and fix them so

i’m going to go back and choose single

image ad

okay so now

i can just choose my one image

so i can browse a library of images i

already have

now here’s my single image ad

i’m going to add some text in there a

website url

a headline

remember you want it to be catchy okay

you can change the call to action here

okay you can add multiple languages so

you have a lot of options depending on

the type of format you choose

so remember we chose a b test so

we’re going to

set up both ads add a and add b okay and

when we do that again we can have

facebook review it once they review it

we they can confirm this you can see we

still have some errors on add a so let’s

go ahead and fix that i’m going to

choose single image because that’s what

add b is i’m going to browse my library

maybe i’ll just test a different image

i’m going to click continue and

so basically keep everything the same

what i’ll test is maybe the image so you

have to go into an a b test knowing what

it is you want to test ahead of time

okay once you do that you’re gonna go

ahead and continue to add b and then

once you do that um here let’s go ahead

and fix this error here um

the link field so let’s just go ahead

and put a link in there

continue to add b

once i confirm then i have two ads

ready to go on specific placements or

excuse me automatic placements and this

option is that’s the option we chose and

basically the ads are set to

optimization against conversions we have

a set budget and we’re going to be able

to then once our ads go live is look at

some reports to see how they’re

performing so that’s the steps in

setting up a campaign on facebook you’re

choosing your objective okay then you’re

setting up your ad set okay and then

once you set up your ad set with your

target audience then you’re actually

going through the motions in this case

we set up two ads because we chose a b

testing okay

and if you didn’t choose a b testing

then you would just choose to set up the

first ad and once you do that you

confirm and voila your campaign is set

up based on these three steps choose

from over 300 in-demand skills and get

access to 1 000 plus hours of video

content for free visit scale up by

simply learn click on the link in the

description to know more okay so let’s

uh review with some do’s and don’ts of

facebook so we mentioned the types of ad

that facebook has we mentioned how to

set up a facebook ad itself and choosing

the right objectives and so some of the

dues involved are what just what i

mentioned we always want to do a b

testing on our ads whether that’s again

just changing out the color we’re

changing out an image you always want to

do a b testing because facebook has you

know carousel ads and because they have

you know ads that can rotate and you can

use even video with your ads you always

want to take advantage of what’s given

to you and so facebook allows you to do

it do it so if you have the opportunity

to have a video at then use the video ad

highly recommend it remember video ads

have higher engagement so definite do is

use engaging videos and imagery so you

don’t necessarily have to use a static

ad or image ad you can use the carousel

for example or the presentation mode

where you can show multiple images to

really showcase your product and service

so with all the advertising that you do

you always want to align your messaging

so use a message that will stay with the

audience okay so use something that’s

going to be able to trigger remember it

depends on the funnel and where you’re

at so if your awareness or consideration

or conversion that has to align with

your messaging so if you’re you know

targeting ads you know when you want

people to convert then your message is

going to be as such you’re going to talk

to people as if you want them to convert

as if they’re ready to convert and you

want to keep your message consistent and

simple so remember the ads are available

to you and you have so many different

features available to you within those

ads but that doesn’t mean you gotta

convolute it with messaging so keep your

message consistent and simple if it’s

brand awareness you know definitely keep

your message simple so that people can

understand exactly what it is your

product or service is all about then you

want to alter your reach so that the ads

are shown to the appropriate audience

okay so you always want to keep in mind

who you’re trying to target okay so you

don’t want to target somebody who’s not

in your demographic so alter your reach

so that the ads are shown to the

appropriate audience remember you have

you know reach available to you and

reach allows you to really pick and

choose exactly who you’re targeting to

and how often remember you want to reach

as many people as possible but you don’t

want to reach the wrong people some of

the don’ts to stay some things you want

to stay away from is you don’t want to

put all your money on one campaign so

you want to separate out your budget

allocate your budget across different

campaigns and i would even take that a

step further and you know put different

types of ads in different campaigns just

to see what works so again it depends on

where you’re at in the funnel if it’s

just brand awareness okay maybe create a

campaign for that if it’s consideration

create a campaign for that because in

consideration you might have lead ads in

there say with the awareness campaign

you may just have a single image ad okay

just to introduce your product to

somebody with a simple message so you

want to

you know definitely think about how you

want to separate out your campaigns but

don’t be afraid to separate your

campaigns by the type of ads

don’t put too much information in the

ads remember keep it consistent and keep

it simple that’s the best thing i can

say and remember a lot of these ads are

image based so images tell a thousand

words they tell a thousand stories a

video will do the job if you have to say

too much so if you’re saying too much

think about a video but if you’re using

an image let the image tell the story

okay don’t forget to proofread your ads

i can’t stress that enough remember if

you’re an awareness campaign this is the

first time somebody’s seen your product

or service so you definitely want to get

the messaging not only correct meaning

consistent and simple but grammatically

correct you don’t want to be so active

on your facebook page so you know when i

say being don’t be so active on your

facebook page really it depends on where

you’re at you’re trying to introduce a

product or service so that doesn’t mean

that you need to go out and tell

everybody to start buying your product

remember these people may not even know

who you are what product and service you

offer so you want to be able to approach

your audience on your facebook page in a

manner which is suitable for your

audience and then have an image that

doesn’t correspond to the product being

advertised so

you you want to be able to

you know have an image that does

correspond so if you’re targeting a

specific audience with a specific

product then make sure the image on your

facebook page aligns with that okay

don’t be inconsistent don’t confuse the

audience you know be consistent with

your imagery as well as your messaging

okay so those are some of the don’ts you

things you want to stay away from when

you’re advertising today we’re going to

cover a number of tips to help you gain

a better advantage on advertising on

facebook so let’s get right to it with

tip number one and with tip number one

not all advertisements need to sell

something so remember you have different

objectives on facebook you can advertise

an event you can promote a customer

story you can send traffic to your

website or you can get them to download

an app so it all goes back to your

objective so if we go to facebook and i

want to create an ad remember my first

option is to create an objective so you

have awareness you have consideration

you have conversion so depending on what

you want somebody to do that’s the

objective you’re going to choose so just

keep that in mind when you’re setting up

your campaign on facebook you need to

align your objective with what you want

people to do tip number two we want to

use facebook messenger for advertising

so facebook messenger is a feature that

can be used with advertising on facebook

and it’s a good tool it’s a good

practice because it allow you to as the

advertiser to commute with individuals

directly so it’s a feature that you

should take advantage of because it

allows you to quickly engage with your

target audience so that’s the beauty of

leveraging facebook messenger with your

advertising the communication tools

available and for you to engage with

your target audience so it’s great for

not only interacting but taking care of

any other objections that they have as

an as an audience or prospective client

so you can answer any concerns they have

right away so it’s a lot more personal

and interactive than other forms of

advertising because you’re directly

communicating with your audience tip

three use video advertisements i can’t

stress this enough video is very

engaging in fact it’s not only engaging

but it’s very easy to use so if we go to

facebook really facebook is telling us

for video all we need to do is have

basically a phone handy and an app and

just to be able to upload it so with

facebook video you can really drive

awareness and you can really drive sales

when you can really make some really

splashy videos on facebook all you need

is a mobile camera so with facebook

videos it’s really very easy to create

you just gotta be creative that’s really

the key to videos you know they’re gonna

be engaging to the end user say

something do something that’s going to

really grab their attention and get them

to do what you want them to do so these

are just some of the examples you can

see on facebook and you can see how

creative advertisers are getting you

know clear call to action great video or

great imagery good promotional use so

there’s a lot you can do with video and

really make it interactive so i can’t

stress video enough as an option for

facebook it really is one of the better

features of facebook advertising and

really very limited use of resources all

you need is that web camera an app and

the ability to upload that video that’s

really it for video advertisements so

keep in mind and the reason why i’m

harping on those video ads is they tend

to outperform your traditional facebook

image ads and other formats like the

carousel or the presentation mode so

there’s other types of formats on

facebook video tends to give it that

extra edge because it’s very interactive

and in the form of interactivity comes

engagement so in this example you know

people are going to react they’re going

to comment they’re going to share the

video and that’s what you want as an

advertiser you want to grab as much

reach as possible towards your target

audience and so video will help you do

that it’ll help you not only engage with

the person but allow that video to be

shared and expand your reach towards

your target audience so remember video

can range from a few seconds all the way

up to 120 minutes so you’re really gonna

get more views regardless of how long

the video is because it’s just gonna be

so interactive so just keep that in mind

it doesn’t have to be full on 120

minutes it could be you know anywhere

from one to five minutes you know to me

that’s probably a good range but just

know that you have that lead way if you

wanted to so remember video ads always

perform better than single image ads or

other type of image ad formats on

facebook and they also perform better

when they have subtitle support so just

keep that in mind as well because you

may have you know individuals watching

the video from you know different

countries speaking different languages

say tip four when you’re placing your

advertisement where you place your

advertising will play an important role

in deciding how many people come across

it so facebook offers a number of

different options to choose from so

remember you got the news feed you got

instant articles right column you got

suggested videos so you get a lot of

options at your disposal there’s lots of

other options too so you can have

facebook actually automatically place

your ads or you can specifically tell

facebook where you want to place your

ads and that’s all part of the facebook

setup so if we go to facebook and then

we go to create your campaign so if we

close ad set here is where we’re going

to be able to choose our placement if we

click on choose placement we’ll be able

to you know be able to allow facebook to

place it or we can edit the placement

specifically so just keep that in mind

you have a lot of different options here

again feeds and stuff articles in-stream

videos got rycom you even have instagram

so you have a lot of options available

to you so my recommendation and

facebook’s recommendation is always go

with the auto placement but you could

specifically choose your placement if

you want to when you’re setting up your

campaign so start the advertising on the

news feed could be recommended the news

feed is where you’re probably going to

get your most eyeballs most users spend

most of their time there and it has the

highest chance of grabbing their

attention so the news feed could be a

good place to start again you can have

it at auto placement and your ads may be

there as well or you can specifically

choose just the news feed or other

placements so tip four just be careful

where you place your ad it’s really

important you want to place your ad

where you’re gonna get eyeballs so tip

five facebook ads also offer you the

option to advertise on instagram so you

have that option available to you as i

mentioned in tip four you have the

option to advertise through stories

carousel ads photo ads and video ads so

again that’s all part of the ad setup

when you go to choose your placements

here you got instagram feed you get

instagram stories and again with both of

those placements on instagram you can

work with several different types of ads

including that carousel ad including

that video ad so just keep that in mind

that instagram is an option for you take

advantage of it there’s a lot more

eyeballs on instagram these days and it

plays off nicely with what you’re trying

to do with facebook so go ahead and give

it a try okay so let’s take a quick

break from

the first few tips we went over and

let’s take a look at an ad so it’s an ad

break time so let’s take a look at this

and this is by new scientist and so what

makes this ad so great well there’s been

a lot of

shake up in the world today about fake

news you know what is fake news so new

scientist is actually playing off of

that they’re mentioning hey fake news

not in our world so they’re actually

playing off of that that term fake news

and so that’s an attention grabber so i

think that’s what makes this look so

good but this is a single image ad and

you can see here they’re promoting this

ad with a promotion so try 12 weeks for

just 36 euros okay so they have a

promotion in there so and you notice

they the image of the you know the

magazine they’re also displaying that

hey you can look at this digitally on a

laptop a tablet or a mobile phone so you

have other options as well so they show

you that in the image which is placed on

the right side of their messaging so for

me this is a good ad because of the

placement of the image the type of image

they’re using the play on fake news and

the promotion that they’re offering up

so this is really a good ad it’s very

eye-catching and hopefully the

promotion’s good enough to get you to

sign up okay so tip number six so tip

number six we want to continuously do a

b testing you want to always have this

option going for you you want to be able

to test variation a versus variation b

because you want to be able to find out

what works and what doesn’t work with

your audience and on top of that it

helps you really put your best foot

forward by showing your best ad so by

doing a b testing you’re getting

feedback from the audience and turning

that feedback into positive returns so

you’re then turning your ad that does

work well in front of an audience and

you’re going to continue to do that so a

b testing is always a good option so

remember when you’re setting up your ad

in facebook go ahead and choose to have

your a b test set up and when you do

that you choose that option you’re going

to be able to then go in and choose what

it is you want to test with that a and

then with add b so you’re going to again

align your tests with a facebook page

you’re going to choose an ad format once

you choose your ad format then you’re

going to be able to go ahead and you

know put your ad in there and then

you’re going to choose your call to

action so the whole idea behind an a b

test is you want to be able to find what

it is you want to test is that going to

be the

call to action is it going to be the

messaging is it going to be the ad

format so there are lots of things you

can test with facebook on a b testing so

it’s all part of the ad setup so things

you can change again are the color of

the elements imaging text the call to

action the position of the ad there’s

lots of things you could test that’s all

part of the facebook setup so the thing

is you want to continuously test that’s

the key continuously test certain

elements of an ad so testing can be done

initially on broader elements and then

smaller finer details like statements in

your ad copy so my advice is when you’re

actually setting this up on facebook you

know think ahead think what it is you

want to choose to test my advice is

maybe start out with a call to action so

if you’re in facebook itself you know

you have an opportunity to test

different call to action try that that’s

an easy way to test and then you know

when you test the call to action once

you find out what works and doesn’t work

then you can move on to something more

sophisticated like maybe the image type

or maybe trying different types of

imagery or ad types like the carousel

versus single image so start small start

easy and then work your way up tip

number seven so we want to choose an

appropriate call to action in your

advertisements that will attract

potential customers so what do we mean

well you have different call to actions

available to you you want to choose one

that aligns with your ad so for example

the simply learn ad about hey learn how

seo works search engine optimization so

if you’re trying to get somebody to you

know learn or take one of your courses

you’re not asking them to actually shop

now you really want them to sign up so

that’s the key we want them to sign up

so use a call to action that makes sense

tip number eight choose the right

audience for your advertisement okay so

what do we mean so for this you can

consider you know website visits

interest it all depends on your

objective okay what is it you want

people to do if it’s you know customers

in the buying process then that’s our

objectives to get conversions then we

want to move somebody over to a product

page and get them to purchase you know

if it’s focusing on just website visits

then maybe it’s the objective of

consideration maybe you just want to get

people to your website to learn more

about your product so that’s the whole

idea behind you know choosing uh the

right you know objective uh because you

want to align the objective with your ad

okay so tip number nine

create look-alike audiences and i’d like

lookalike audience because what facebook

does is they create an audience that’s

similar to the audience you’re already

advertising to or customer base you

already have so in other words facebook

already has an idea of who your audience

is you can also you know provide them

with additional information like an

email list to give them a better sense

of who your audience is and then what

facebook does is they take that

information and they’ll put your ad in

front of an audience that looks just

like the audience you already have

that’s why they call it a look-alike

audience so it’s a great feature by

facebook it really allows you to reach a

target audience an audience is very

similar to the audience you currently

have in one example provide facebook

with an email list with that email list

they’re going to be able to map that

email list and be able to identify an

audience that you could target so that’s

the whole idea behind lookalike audience

it’s a great feature by facebook

definitely recommend taking advantage of

that why because it will increase the

number of people who will find your

advertisement relevant remember you’re

targeting people who are similar to your

actual audience to your the people who

are already connected with your brand or

already liking your page so if they’re

similar to those people then the chances

of them engaging with you are going to

be greater so look alike

tend to perform well because you’re

targeting an audience that’s very

similar to your actual audience tip

number 10 so use the golden point rule

on your ad creator so what do we mean by

golden point rule well let’s take this

ad here as an example so what we want to

do is we want to divide the creative

into nine equally sized boxes so what we

want to do is draw two horizontal lines

and two vertical lines just like a tic

tac toe box and so ideally what we want

to do is place the main subject of your

ad in the cross sections of the drawn

lines and so what that does is

encourages the user to place their focus

on those points the lines are just

simply there as a guidance to help you

position your messaging so that’s the

golden point rule really is we want to

be able to position our messaging

accordingly so time for another ad break

so let’s take a look at another ad here

on facebook and this one’s by blue apron

and so of all the tips we’ve talked

about

this particular ad takes into account a

lot of them okay so this is again

they’re using multiple images in this ad

here so again what they’re doing

promotion they’re offering up a 30 off

promotion here and what they’re asking

you to do is sign up to get that 30 off

so you could see the call to action we

already mentioned that on one of our

tips the call to action matches the ad

so they’re asking to sign up they’re

using really good imagery here and

they’re supporting that with

you know some good copy and text so this

is what makes this ad so good i mean who

doesn’t like good looking food or tasty

food and healthy food okay so they’re

definitely taking advantage of the

imagery with a promotion and with a good

call to action and so remember we want

to a b test so blue apron is likely

testing this ad so what they could do

with this is test different imagery or

they could test a different promotion so

there’s a lot they can do here on the a

b testing side so

for me if i were to test this yeah i

would probably be testing the imagery

because we want to be able to see what

images get people to sign up

alternatively we can also test the offer

as well what offer is going to get

somebody to click on that sign up button

so ideally there’s a lot to do here from

the a b test standpoint and the way they

structure this ad it makes it very easy

to test so that’s what makes this ad

really good is shows good imagery has a

good promotion and aligns the cta tip

number 11 so we want to place the

product in the right hand of your

creative so the right side should

contain our product imagery so why is

that why because there’s been a study

called the perceived product heaviness

and package evaluation and that states

that depending on where a product is

placed users would react differently to

it and so the study found that users

tend to react more positively when the

product is placed on the right side of

the ad creative so here you can see

countdown to black friday this is an

amazon related ad and you can see the

product is basically a letterbox which

is placed on the right side so it’s a

black friday ad they didn’t place the

image on the left side they placed on

the right side because people tend to

react positively when the product image

is on the right side so keep that in

mind when you’re placing your imagery

try to place it on the right side tip

number 12 don’t use images that have

more than 20

text okay so you want to use images that

are clean remember that blue apron image

we looked at and that was a very clean

image of food no text overlaying the

image so we want to try and stay away

from images that have text on the

overlay okay so there’s no limit to how

much text you can add to your creative

but your facebook and myself recommend

hey the lesser text you have the more

likely it is for your ad to have its

desired impact meaning somebody’s going

to click on that ad okay so keep that in

mind let the image do the talking for

you you don’t necessarily need to

overwhelm the image with words or

messages tip number 13 so we want to use

an ad creative that’s attention grabbing

and is relevant for your business so

again going back to that blue apron ad

hey who doesn’t like good looking food

good looking healthy food green food

well switching gears we’re looking at a

nike ad who doesn’t like a good looking

shoe here this is a good running shoe

and nike is definitely taking advantage

of the opportunity to place the shoe

against a nice looking background so

here the image on the left you got a

nice mauve looking color the shoe on the

right on a nice red background to kind

of really play into the color of the

shoe and so that’s attention grabbing so

the colors kind of match and go with one

another and it tends to grab your

attention so nike’s doing a good job

here of just not showing an image of a

shoe really what they’re doing is put

the shoe as the central focal point and

supporting that with additional color

and they’re really putting the messaging

kind of as the background behind the

shoe so they’re making it as

attention-grabbing as possible here so

nike’s done a good job with this ad you

know me personally i’m not the biggest

nike fan when it comes to shoes but hey

this ad definitely grabbed my attention

because now i could see you know this

shoe is really popping to me we don’t

want to use clip art in your ad creative

okay and don’t use low resolution

pixelated images as well we want to use

high quality imagery so and use images

that are well lit you know natural

lighting always tends to work well as as

well so when you’re doing a placement

for product whether that be food or shoe

you can see here in this plated example

they’re putting it on the right image of

putting it in a natural environment on a

table on a plate with some paper next to

it you know and then you can see from

the one on the left it’s of a person

holding a box with the image of plated

on it and so to me that’s not stock

imagery or clip art you know that’s an

actual person holding the product so

it’s real life you want to make it as

real life as possible and as clear in

quality as possible so when you create

attention grabbing ads you show images

of people benefiting from your product

instead of just having the product

itself so that’s always a good idea in

the case of coca-cola you know these

people are enjoying their bottle of

coca-cola well going back to the nike ad

you know they could have had a person

wearing that shoe or you know running

with that shoe that could have been an

alternative for them as well so the

whole idea is just make sure your ads

are attention getting and they grab your

attention and if you’re going to use

people make sure the person’s enjoying

it just like on the previous image the

person holding the box we could see

she’s got a smile on her face and she is

enjoying holding that box so to me you

want to use people with the images to

the best of your ability and that means

use that person who’s enjoying it so

that’s really going to put the product

in the forefront okay tip 14 don’t

hesitate to experiment with your

advertisements creative or its copy okay

so what do we mean by that really we

want to be refreshing our text we want

to be refreshing our images okay so

if you’re going to place an ad on

facebook don’t let that be the only ad

okay if you’re using a single image ad

you know feel free to change out that

single image from time to time

especially if a lot of people have seen

that ad so if you’re using reach as your

objective and you’re trying to reach as

many people as possible just keep in

mind that if that ad is reaching the

same people over and over again it’s

going to get stale and you want to be

able to update that ad so feel free to

change out the imagery changing out the

text is just as easy okay so feel free

to play around with the text even if

you’re not doing a b testing you can

always change out the text just to see

hey if changing out the text actually

gets you better engagement or meet your

goals tip 15 plan your campaigns for the

holiday season okay so can’t state this

enough you know towards you know october

november december there tends to be a

lot of holidays you know across multiple

religions okay so it’s really the time

of year where people are in full ad mode

and audiences are in full watch mode so

advertisers are really pushing ads that

time of year especially christmas you

know and people are accepting of that

because they’re used to it so you want

to be able to plan accordingly so if

you’re doing your ads you can easily

engage with your audience if you’re

aligning your ad with that time of year

so during christmas most people are in

the mood for shopping so it’s a time of

year where you can really really really

take advantage of increasing your sales

increasing your conversions so you want

to plan accordingly and so if you’re

planning you know months in advance you

don’t have to do a full year but you

know for me if i’m thinking i’m going to

do a lot of advertising during the

holiday season i’m probably going to go

out maybe once summer ends probably

august beginning of september beginning

of september

seasons change a little i might start

thinking about the holiday season and

when you can plan appropriately you can

come out with really good ads you can

think about what you want to say and so

in this case you know target this

particular ad is really promoting black

friday so black friday is the day after

thanksgiving in the united states and so

here they’re letting you know black

friday’s here and there’s deals to be

had so planning in advance gives you an

opportunity to really really tweak your

message in and come up with some good

creative ideas so let’s take another

break and let’s look at another

good looking ad this example we’re going

to look at dell okay so dell i’ve seen

their ads all over facebook they do a

lot of different advertising types

between videos carousels and this is a

single image ad they’re really trying to

do is get you over to the storefront so

you can buy one of these good looking

you know dell computers okay so

you know here again they’re promoting

their latest computer the dell inspirion

3000 series all in one desktop so to

them anytime they create a new product

they’re going to go ahead and put out a

new ad for that product and here they’re

putting a little bit of a different

twist on it if you notice the ad itself

is just the image of the product there’s

really no promotion here they’re letting

the product image speak for itself

they’re really showing you hey look how

good this computer looks you know this

is our new model and you know we got to

shop now ctas if you’re interested go

ahead and click on that shop now so

they’re really putting the effort into

the image itself you know they’re not

offering any promotion you know no

discounts you know what you see is what

you get with the image and you click on

it you’re going to go right to their

storefront so dell does a good job of

really you know cranking out their new

products whenever they go to market so

tip 16 shorten the amount of time

between retargeting your audience so

target people have visited your website

within the span of a month or two weeks

so retargeting is reaching out to people

who you’ve already engaged with so if

somebody has seen your ad or somebody’s

went to your website somebody’s even

purchased from you before you have the

opportunity to reach back out to that

person so how often you reach out to

that person or how long between their

initial engagement and when you retarget

them really does depend on what it is

you’re selling so if you’re selling a

pair of shoes if you’re nike then

chances are somebody’s looking for a

pair of shoes it’s not going to be a

long purchase window meaning they’re not

going to wait two three months so

if i’m nike and somebody’s seen my ad

i’m probably going to target that person

in a short period of time for

retargeting so it really depends on your

product but you don’t want to wait too

long between the time they’ve been

initially engaged in the time you

retarget so it really depends on your

product you know again if you’re selling

merchandise you know retail it’s

probably going to be a smaller time

frame if you’re dell computers you know

that’s a bigger purchase somebody’s

going to take their time so you know you

want to target people

you know for their dell computer

probably you know over a longer period

of time okay so just keep the product in

mind you don’t want to wait too long you

don’t want to keep it too short so you

want to find that nice balance of when

you could retarget someone okay tip

number 17 keep altering the hook of your

ad copy what do we mean by altering the

hook so here you can see a couple of

different options option one you know

we’re talking about hey if you’re

interested in getting some dmca

certification you know this is what you

need to do option two a little bit

different of a hook okay start your

journey to get your dmc ca certification

so you know just altering the way you’re

trying to talk to somebody is really

what we’re after here on tip number 17.

you have an ad especially the text

remember we always want to refresh that

copy but if you’re testing it try

different hooks try different ways to

talk to people okay it always works well

when you can have different types of

messaging because people react to

different messaging so an effective

strategy would be to create multiple ads

with different hooks and see what

performs best so this is an option for a

b testing okay you have an option to add

messaging go ahead and talk one way in

one option and then you know tweak that

messaging tweak that hook a bit in

option b and see what resonates with

people so that’s a good option for a b

testing is always you know look at the

way you’re going to try and you know get

somebody to convert tip number 18 okay

respond to lead ad responses as soon as

possible so remember one of your ad

formats is a lead ad okay so if you have

a lead ad basically what you’re asking

somebody to do is add their name their

phone number and their email if you get

that information don’t sit on it react

to it just like the messaging the

facebook messenger how it’s almost

instantaneous think of the lead ads the

same way okay you have somebody who’s

engaging with your ad by providing

information you don’t want to sit on it

you want to respond as soon as possible

in fact you know when you do engage that

person let them know you’re available on

facebook messenger so they can actually

then reach out to you via facebook

messenger just to expedite the

communication but when you get that

valuable information from the customer

you know responsing is possible it’s

good customer service because the longer

you take to respond the less likely the

customer will want to continue

interacting with you so there’s no real

good rule of thumb here except for do it

as soon as possible okay tip number 19

add scarcity to your advertisements so

what do we mean by that well in this

example we could see the top 100

registrations get free access so by

putting this into your ad copy we’re

hoping your prospects are more inclined

to buy your product due to that fear

that they’re not going to be one of the

first 100 registrations okay so it

allows you to really put some sense of

urgency

in the ad to get somebody to react so

that’s what we mean by you know scarcity

okay so by doing so it could affect the

long-term credibility you know we don’t

want to come across as fear-mongering by

any means but hey if your promotion is

the first 100 registrations get free

access then why not you know go ahead

and put it in there some other examples

could be you know only three days left

to register or the first 50 get 50 off

or you know hurry now there’s only two

days left so there’s other language you

can put to play around with the language

but if you only have certain slots

available or certain amount of days left

there’s nothing wrong with putting that

in the ad copy to get people to react

and so that’s the whole idea behind you

know the scarcity is you want to be able

to let people know hey there’s a limited

edition going on here if you’re

interested go ahead and take advantage

tip number 20 keep track of your ad

relevance scores so your ads do get

scored so the score ranges from 1 to 10

okay so what that score does is it’s an

indicator to signify the quality and

engagement levels so you know if your

score is between one and six then the ad

isn’t reaching the relevant audience and

your audience isn’t reacting to it

however if your

relevance score is between 7 and 10 then

your ads are reaching the appropriate

audience and you’re getting a lot of

interaction so keep an eye on that you

know the lower the number that means hey

we’re not get our ads not getting to the

right audience and if it’s not getting

to the right audience our audience isn’t

going to react to it so it all starts

with making sure you’re reaching your

audience with your ad when your ad is

reaching your audience and you’re doing

a b testing your audience is going to

react to one of those two ads so that’s

always going to help your relevance

score so keep an eye on that relevant

score okay so let’s take another break

here and let’s take a look at an ad here

by blue bottle coffee okay so i’m a big

coffee drinker myself i frequent blue

bottle in san francisco a lot and so

here this is a nice image a nice

close-up image of coffee and i really

like this notice there’s really no call

to action here okay so they’re putting

their website url the domain

bluebottlecoffee.com

they’re saying hey we source great

coffees we roast them to perfection and

get them to you fresh so i can vouch for

that really putting their brand out

there okay so this is more of a brand

awareness type ad that’s their objective

their objective is if you’re going to

drink coffee at some other location or

with some other brand hey take a look at

ours you know we got good coffee too we

roast them pretty good and and we make

sure that you get them fresh that’s what

they’re trying to do they’re trying to

introduce their brand to you so this is

a good example of a brand awareness ad

single image ad they’re definitely

making use of the added the image itself

you know with a nice close-up shot of

that roasted coffee so that’s what makes

this ad so special brand awareness you

know the image is telling us hey this

coffee looks pretty pretty good it looks

nice and roasted it looks pretty fresh

and

maybe i’ll give blue bottle coffee a try

so that’s why they’re putting their

domain there okay so it’s a good brand

awareness ad and the hope is to convert

some people over to their brand okay so

tip number 21 include emojis in your ad

copy okay so emojis we know are popular

you use them in text use them on social

media

i mean there’s hundreds of emojis

nowadays that you could pick and choose

from they are really specific and so

here you can see in the case of simply

learn hey if you’re taking a digital

marketing course with simply learn it

doesn’t hurt to have some emojis support

that that message so you always get the

thumbs up to get emoji you know the

image of the graduation and that’s a

good emoji so you know you always want

to align you know really fun relevant

emojis with your messaging it kind of

just helps it stick out a bit and people

resonate with emojis and so it doesn’t

hurt to add those emojis in your ad copy

and especially if your competition is

not using emojis you want every

advantage you can to have your ad stick

out so emojis is a good way to get your

ad to stick out tip number 22 use utm

parameters to your ad which can feed

into your google analytics account and

provide tracking information so i can’t

stress this enough if you’re using

google analytics to track your campaigns

then you want to use utm parameters so

what do we mean by utm parameters well

let me show you an example so all you

need to do is type in utm tracking or

url builder in google and then you’re

going to actually get to this page here

so what this does this is a tool to help

you create utm tracking so if we’re

simply learn and we want to advertise

and drive the audience to a specific

page in this case artificial

intelligence masters program page so

this is going to be the url but we want

to append that url with some utm

tracking parameters our campaign source

parameter we’re going to put facebook

because that’s the source that we’re

advertising the medium in which we’re

driving that traffic to the page from

facebook is cpc which stands for cost

per click and then we’re just going to

put campaign name ai engineer to

identify

what it is that campaign is related to

so notice that the only required

parameter is campaign source in this

case we’re going to put facebook but we

can also use campaign content if we want

to differentiate the different ads that

we have so you can use campaign content

parameter as well you don’t have to the

only required parameters campaign source

my recommendation go all lowercase okay

and then when you’re done you have a url

that you can use in your advertising so

when somebody actually goes to that url

notice the url includes the utm tracking

and then analytics is going to be able

to pick up that campaign from where

facebook the medium is going to be cpc

and the campaign in this case is going

to be ai engineer and that’s what you’re

going to look for in google analytics so

it helps you track your ads more closely

because if you don’t use utm tracking

for example on facebook then analytics

might you know interpret that traffic

coming from that ad as you know organic

social so we want to be able to identify

specifically the campaign you’re running

by putting in different variables for

those parameters so that’s what utm

tracking is you want to use it for all

your facebook advertising okay so it

really helps you you know in analytics

identify how your campaign’s performing

not only is it driving traffic but is

the campaign converting for you so if

you’re trying to get somebody to sign up

for a class then analytics is going to

help us measure those conversions but

with utm tracking we can bridge the gap

between how many people facebook

delivered or drove to our site from the

ad and how many of those people actually

converted so utm parameters help bridge

that gap tip 23 use exclusion marketing

to improve your facebook return on

investment by not including people who

have already taken the action desired by

you okay so this is a very

key feature here so if we’ve already

advertised and people have reacted to

our ad and has subscribed they have

subscribed then we don’t want to target

that person again so that’s what

exclusion marketing is we want to be

able to

you know target people that we’re really

after so if you know somebody’s looked

at our ad and did not convert or do not

go to our website or to not download

something or whatever it is we wanted

them to do then those are the people we

wanted to focus in on okay so in this

case exclusion marketing we’re going to

exclude people

who have subscribed in this case we’re

going to retarget people meaning

advertise again to people who have not

subscribed so that’s what the exclusion

marketing feature does it helps you

really hone in on where you’re targeting

and retargeting so that way you’re not

hitting the same people over again and

that’s only going to lead to poor

performance tip 24

track the right metrics for your

business so keep your eye on important

metrics what are those metrics you know

those are going to be kpis kpis or key

performance indicators and kpis

differentiate from metrics because kpis

are related to business goals so track

the right metrics for your business what

are the right metrics for your business

more than likely it’s going to be

conversions or conversion rate but you

could be running a brand awareness

campaign just like blue bottle coffee

did and so if you’re running a brand

awareness campaign then maybe your kpi

or metric is going to be a click okay or

click-through rate how many people are

actually reacting to our ad okay so you

always want to align the right metric

with your business okay it’s just very

important that you’re measuring against

the right metric if you’re not then it’s

going to be misaligned in terms of how

you judge the campaign performance

another set of metrics could be reach

and frequency so reach and frequency

allow us to measure how many people saw

the ad and post engagement can determine

how many users are reacting to your ads

cpc helps us determine the cost

effectiveness or how much we’re paying

for every click you could see that

information in your facebook ad manager

for example if i go to facebook’s ads

manager here i’m looking at some some

ads that we’re running here what can i

see i can see my reach how many people

i’m actually reaching the frequency in

which they’re seeing my ad notice i can

see my relevancy score i can also see my

cost per result i can see the total

clicks so i have a whole set of metrics

available to me really what i want to do

is pick and choose the metrics that are

most important to the ad i’m running

okay so if it’s reach am i reaching the

full amount of people possible if i’m

running a brand awareness campaign or it

could be some other metric like

conversion so we want to be able to

align the right metric with the right ad

tip 25

take advantage of facebook’s location

tracking tool for your advertisements so

facebook allows us to advertise up to 25

countries with different states

provinces cities districts and zip codes

so we can really hone in location wise

on where we want to target so facebook

allows us to do that so basically it

could be somebody in a particular area

or people who have been recently been

there or traveling to that location or

actually lived there so really could

hone in on a specific location based on

certain set of criteria so with this you

could take your marketing to the next

level by approaching your competitors

customers by offering them better

discounts so that’s the whole idea

targeting your advertising on a specific

location and then knowing that your

competitors are there you can really put

out some really good ads with some

really good offers to really convert

some of those people in that audience

okay let’s take a a look at another ad

okay so grammarly this is an ad that

they’ve uh put out there and again you

notice there’s no real true call to

action associated with the single image

ad here it’s all about messaging here

they’re saying hey download it free

today okay and so it’s a browser

extension that they’re promoting and

really they’re trying to get you to

identify or identify with this

particular brand that offers a specific

product so they do have a promotion in

there it’s brand awareness hey your life

is about to change i mean the messaging

is pretty you know matter of fact

they’re trying to get you to hey i need

this in my browser as an extension so

for me this ad is all about the

messaging here okay so with grammarly

you know if you’re in gmail you’re in

word you’re in outlook they got you

covered by using their browser expansion

it’s free and by using it it’s going to

make your life a lot easier so for me

the ad works from a messaging standpoint

not really big on the imagery but it’s

really about this is who we are and

we can really rock your world if you use

this browser extension so they’re really

putting a lot of emphasis on the

messaging so for me anytime somebody

says my life’s about to change they’ve

got my attention how to rank youtube

videos today so it’s simply learn we

take our videos on youtube very

seriously meaning that when we create

videos we want people to see them

because we know we make good videos and

we know we have good content and we know

that our audience is going to enjoy it

and so we want our audience to see the

videos that we’re creating and so we’re

going to give you some tips and tricks

and methodology and ideas on how to get

your videos to rank on youtube so at

simply learn if i go to

youtube and i just type in machine

learning you can see where right here is

the first organic video on youtube for

machine learning if i jump over to

google and i type in machine learning

basics you can see where number we’re

number one from machine learning basics

under videos if i click on all we’re

also ranked here as well under the video

section on organic search results

another example data science for

beginners we ranked number one for that

if i look at another keyword data

science interview question okay we’ll

rank number two for that so we’re

ranking for a lot of videos and why are

we ranking for a lot of different

content and videos on google search and

on youtube well we put a lot of work in

behind the scenes of creating the video

and that’s what we want to show you so

part of that has a lot to do with you

know how our audience engages and sees

our video so for example we’re looking

at the machine learning basics video

here and we can see that it has over 221

000 subscribers for this video 234 000

views we’ve had over 2 000 people like

the video and we have had over 270 plus

comment on the video so when we get our

videos to rank then we can see there’s a

lot of engagement and so that’s the

whole idea is when you do a video and

you want to show up on youtube you want

people to enjoy you want people to share

it you want people to like it you want

people to comment on that and that’s

part of the whole ecosystem of youtube

it’s you know we’re going to show you

behind the scenes of what it takes to

get your videos to rank and then we’re

going to show you some of the metrics

involved with some of these videos to

help you stay ranking so without further

ado let’s go into

how to get your videos to rank on

youtube so we’re going to talk about

keyword research for youtube we’re going

to talk about some ways to create high

quality videos so the importance of user

engagement just as i showed you with the

machine learning basics video all the

shares all the commenting all the views

and subscriptions then we’re gonna get

into how to promote your content and

then we’re gonna just review a little

checklist for you and sum it all up so

let’s get started with keyword research

so basically what we want to do is

center our keywords just like our

website we want to center our keywords

around or our content around good

keywords so the videos on youtube are no

different than the web pages on our

website so if we have somebody who

states youtube is the world’s second

most well well-known engine well it is

because it’s right behind google it’s

not a search engine per se it’s a video

platform but if it was a search engine

it’d probably be second right behind

google so

youtube is pretty popular majority

people use youtube search every day to

watch videos on a number of different

topics so they can find these videos in

google but because youtube so powerful

and so popular people go directly right

into youtube for their searches and so

the whole idea behind youtube being the

second most well-known search engine is

centered around keywords so if you have

the right keywords for your video then

the chances of you ranking higher

increases on youtube so we’re gonna

share with you a few easy ways to do

keyword research this is the most

important step in getting your videos to

rank on youtube just like for those of

you who watched any of the seo videos we

produced at simplylearn you know that

keyword research is so essential to

getting your web pages to rank on google

well it’s no different keyword research

and choosing the right keywords is just

as important for your videos as is for

your web pages so we’re going to go into

a few things to do here to find the

right keywords so we have the search

suggestion you can look at your

competitors we have different tools we

can use some other factors involved in

google itself so let’s start talking

about some of these ways to really hone

in and do some good research on your

keywords to align them with your videos

first thing is search suggest so youtube

has a feature called autocomplete so if

you’ve done any searches on google it’s

very similar if you’re typing something

in to youtube search then youtube is

going to suggest other related popular

keywords so let’s take a look at that if

we go back to youtube for a second and i

just type in machine learning youtube is

going to populate on the autocomplete in

the search bar some other popular

keywords that we can potentially use or

in this case if i choose you know

machine learning tutorial i’m going to

see a video about machine learning

tutorial so here you can see simply

learns ranked number one for machine

learning tutorial but there are other

videos that show up in my search result

so we want to be able to use the search

suggestion box in the search box field

so when we’re typing in something you

know youtube just like on google is

going to give us those suggestions so if

we’re focusing a video on machine

learning then you know we have some

ideas of some other keywords that we can

center around because these are our

popular keywords these are keywords that

people are using to search on youtube so

that’s one suggestion looking at

competitors is another suggestion so we

could search for keywords used by our

competitors in their video and title and

description so let me talk a little bit

about that what you want to do is you

want to go to that particular channel of

your competitor so when you go to your

particular competitor’s youtube channel

you want to be able to click on the

videos tab when you click on the videos

tab then you’re going to sort by most

popular and then what you could do is

see a list of videos and then when you

look at a list of videos you’re going to

choose a video and then what you’re

going to do then is take a look at the

keywords used in the title and

description and then once you do that

you’re going to have a list of keywords

that you can use yourself for that video

so for example let’s go back to youtube

so if i go

to type in simply learn here’s their

channel page just by clicking on simply

learn i click on videos ever wonder if

there’s so now i can see all the ever

wonder if there’s an easier way go back

so here i can see all the videos sort by

most popular once they do that then i

can choose a video this is the most

popular video right now for simply learn

if i click on that video it’s

automatically going to start playing but

what i could do is simply just look at

you know the content and description so

just by clicking show more i can see all

the content that align with this video

that’s one way to do it is simply by

looking at your competitors now what you

could also do is look at the tags

associated with the particular video and

so what you want to do is you want to

look at the html and so that means

looking at the page source so just like

web pages what youtube does is they look

at meta tags so if you call from seo in

order to get your pages to rank you need

to have a title tag and a meta tag

description so videos are no different

what we’re doing

for youtube is aligning certain keywords

with the video so if you take a look and

do a search for keywords by viewing the

page source you’re going to see all the

keywords associated with a particular

video so for example i go back to

youtube and i look at the page source of

a video let’s just say this video here

facebook’s ad tutorial i’m going to pull

up the page source and all i need to do

is control f and type in keywords and

now for that facebook video i can see

all the keywords associated with the

video so you can see there’s a lot of

different keywords we’re aligning with

this video and so why do we want to do

that because we want you know our video

to show up for keywords that people may

type in and so if you use that youtube

autocomplete it’s going to give you

those ideas this was popular keywords so

if they’re related align those keywords

with the video so here you can see

facebook marketing facebook ad strategy

facebook ads for beginners so forth and

so on so there’s a lot of keywords we’ve

aligned here with that particular video

and again all you need to do is look at

the page source so right clicking view

page source do a control f for keywords

and you’ll be able to see the keywords

aligned so you could do that for your

competitors videos as well so you can

see what keywords your competitors using

for a video that’s most popular for

their channel and is also ranking on

youtube and on google so using the

autocomplete gives you those keyword

ideas looking at your competitors videos

also gives you some other ideas for

keywords that you can align with a video

that’s relevant that you want to rank

for so let’s look at uh

some other ideas here so you can install

plugins and there are plenty of plugins

available on the chrome browser that

will help you see the video tags

associated with a particular video so a

couple of examples of vid iq and

tubebuddy those are extensions that work

in chrome and what they do is they give

you the exact tags that a particular

video is using so for example if i go

back here and i look at a video on

youtube let’s just say the machine

learning basics video i have vid iq

installed on my chrome browser so just

by clicking on that vid iq is going to

give me a lot of information about that

video they’re just going to give me an

overview of their particular metrics

they’re going to give me some other

information associated with facebook

some engagement metrics really what i’m

interested in is those keywords so if i

scroll down a bit here i can see the

video tags associated with the machine

learning basics video so vid iq is

telling me is these keywords are

associated with this video and not only

does it show me what keywords are

associated i can also see where they

rank so for machine learning basics this

particular video ranks number one if i

go down i could see what is machine

learning and how does it work i can see

it’s ranked number two here i could see

machine learning algorithms it’s ranked

number nine so i can get some ideas of

the types of keywords that are being

used as tags for that video further down

i can also see some channel tags but

really this is the video tags or the

idea place i want to be able to look to

get an idea of the types of keywords

that are associated with the video that

are also ranking or not ranking so

that’s another way for you

to really get an understanding of what

keywords to use at the particular video

so autocomplete you can look at the page

source of a competitor’s video or you

can use a chrome extension in this case

i’m using vid iq to give me some

information about the video tags for a

particular video so according to an

industry study using keywords and video

tags will help you rank well on youtube

so you have to use keywords and video

tags if you want your video to rank

there’s been a lot of studies youtube is

so popular and videos are so prominent

in today’s world where if you have

videos and you’re going to upload them

to youtube then associate the right

keywords with those videos so some

important factors when we look at

keywords what we want to do is look at

search volume we want to look at

competition we want to look at relevancy

we want to look at the primary and

secondary keywords that we want to use

so well chosen keywords will help you

rank so we just gave you some ideas on

how to do some keyword research again

those ideas were really to use the

autocomplete on youtube or google

they’re going to give you some popular

keywords you can look what your

competitors are doing by looking at the

page source and just looking at the

keywords that are aligned with that

video or you can use a third-party

extension in chrome in my example i use

vid iq that gave me the keywords

associated with that video so you have

ways to get the keywords so what we want

to do is we want to make sure we choose

keywords with high search volume they’re

going to drive more traffic to your

video however we want to balance it out

with keywords that have low difficulty

and are easier to rank for so you don’t

want to choose something very broad

that’s just going to be very difficult

to rank for and of course we always want

to go with relevancy so for talking

about machine learning basics then we

want to choose keywords associated with

that and that’s where that autocomplete

comes in handy because what google is

going to do and youtube’s going to do is

give us keywords that are very closely

related to the video that we’re trying

to optimize for and so we have a number

of different keywords at our disposal

that are relevant that we can look to

see if they have good volume and low

competition and so the whole idea is we

want to choose a keyword that defines

the nature of the content and then what

we want to do is support that with

secondary keywords so we want keywords

that are highly relevant to the primary

keyword so that’s the way to go about

aligning your keywords you want keywords

that are high volume low competition are

relevant and you want to choose that one

keyword that is really what the contents

about and then those secondary keywords

that support the primary so if you have

a machine learning video you could

choose your primary keyword as in this

case the machine learning basics video

so well chosen keywords help you rank

well on youtube just like the machine

learning basics so if i go back to our

video our machine learning basics video

if i just type in machine learning

basics i’ll be able to pull it up and so

here it is i click on it i’m going to go

to youtube and so here i can see this

keyword we know humans learn from their

is well aligned because

it’s in the title it’s in the copy and

it’s aligned as a keyword tag with the

video so we know that that keyword has

good volume low competition is relevant

because that’s what the video is about

the basics of machine learning it’s an

introduction to machine learning so

instead of honing in on just

introduction machine learning primary

keyword is machine learning basics and

then we supported that video with those

secondary keywords what is machine

learning because somebody who doesn’t

know machine learning is probably going

to type in that keyword and then

introduction of machine learning is a

good secondary keyword because it’s

explaining the basics of what machine

learning is all about so primary keyword

machine learning basic secondary

keywords what is machine learning and

introduction to machine learning so

that’s the whole idea behind choosing

keywords you want that keyword that

really is going to define the content

and then support that with those

secondary keywords so remember when

you’re performing your keyword research

choose keywords for your videos that

google shows on the video results page

so what i mean by that is your video can

get more views if you rank on google as

well so the whole idea is not

necessarily to be found on youtube it’s

also to be found on google so if i go

back to google and i just type in data

science for beginners and i type in

videos then you can see we’re ranked

number one so even if you’re not looking

at the videos clicking on the videos

link on google search you can always

just when you do a search what google’s

going to do is also put in the videos

here on par as part of the search

results so what they’re going to show

you is the top videos that are ranking

for that particular keyword and so we

may not rank overall

for data science for beginners but we’re

ranked number one in the videos category

and so if somebody’s looking for a video

that’s important and you can see here

that

these first two are ads so what google

is doing is they’re saying hey this is

so relevant this particular video for

the keyword query data science for

beginners that we’re going to show it

above the organic listings even though

it’s a video so the whole idea is to be

found on youtube and google because

you’re increasing your visibility you’re

increasing your chances of getting found

on both search platforms so according to

backlinko google ranks videos with

keywords like how to tutorials so you

know a lot of the videos that you find

on youtube are going to be instructional

based and so what google’s doing is

they’re saying hey if somebody types in

how to or tutorial or an introduction to

anything that’s going to signal to

google that it’s instructional it’s

going to help you rank so when you

search for machine learning tutorial or

how to become a machine learning

engineer you’re going to get results

related to that because if you look at

these examples we have machine learning

tutorial in our title or how to become a

machine learning engineer so keep that

in mind if you’re creating a video and

it’s educational in nature you know use

those key terms like how to and

tutorials in the video title because

that will help you rank so let’s move

over now to video titles so we want to

use our target keyword in the title of

the video and again we want to make sure

if it’s educational to include that

keyword tutorial or how to so for every

video title youtube has a limit of a

hundred characters so we really have to

pick and choose really wisely so if we

look at the video that we were focusing

on a couple of minutes ago so machine

learning basics here we could see under

100 characters we have machine learning

basics what is machine learning

introduction to machine learning and

then the brand name so that is the title

of this particular video so it takes

into account the primary keyword the

secondary keywords in the title and it

also includes that really that key term

that really google and youtube like and

that’s what is machine learning so it’s

helping us rank by having our keywords

in the title with that key phrase what

is okay so that’s a a good tidbit on

creating a good video title is to align

it with the right keywords your primary

and your secondary and so we want to use

those catchy words and numbers to gain

high click-through rates just like you

would on the title tag of your web page

we want to do the same with our video

title because the video titles what’s

going to show up in search so if i go

back to you know search here we could

see you know data science tutorial data

science for beginners so we want to make

sure in this case you can see data

science in five minutes so that was

purposely done so that hey i don’t have

time to watch a video i only have a

couple minutes data science in five

minutes okay great i’m gonna click on

the video and now i have an opportunity

to watch something and learn something

under five minutes so choosing the right

words in your video title is going to

help you get that click-through rate up

remember click-through rate is clicks

divided by impressions and an impression

is how many times your video shows up in

the search results on youtube or google

so we want to keep our click-through

rate high and in order to do that we

want to be able to write some really

good title tags for our video so use

catchy words like a number or how to or

what is because that’s going to resonate

with people when they’re searching now

for the description what we want to do

is we want to use the target word at the

beginning of the description the title

and the tags itself so if i go back to

my video here machine learning basics we

know it’s in the video title and right

off the bat if i look at the description

of the video here i can see this machine

learning basics video will help you

understand what is machine learning so

our primary keyword is in the first

sentence right in the introductory of

the description and so that’s going to

bode well for optimizing our video the

description length is 5 000 characters

so we have a lot of characters to work

with so if i go back to my video i click

show more we have a lot of characters to

really describe what the video is about

okay there’s no shortage no shortage of

including keywords into the content so

you have 5000 characters go ahead and

see if you can work in naturally your

keywords but one of the key tips here is

just make sure that first sentence

starts out with that keyword that’s a

good tip of course you always want to

make it sound natural as possible you

don’t want to stuff it with keywords at

the same time work them in naturally

work in your keywords naturally and then

include hashtags in your description to

help the audience find your video is

easily so if i go back here you know we

want to be able to include hashtags so

hashtags it’s like anything else you

would use on social media it just

signals to the end user hey this is what

the video is all about and if i go ahead

and type in that keyword then it’s our

video has a better chance because it’s

aligned with that hashtag and then

there’s target keywords and lsi keywords

latent semantic indexing keywords we

want to be able to use those keywords as

target keywords with our video so if you

recall the example i gave a few minutes

ago we used the facebook ads tutorial as

our example here i could see all the

target keywords associated with that

particular video so don’t be afraid to

use those lsi related keywords meaning

keywords that are related to the content

use them as target keywords with the

video so between your lsi keywords

target keywords and then using our

primary and secondary keyword in the

title tag using our primary and

secondary keyword in the description and

then using hashtags in the description

the combination of all of that if we

chose the right keyword then we should

find that our video will eventually rank

on youtube so just doing these small

tidbits with our keywords really help

get our video to rank so at the end of

the day we want to be able to use the

tools available to us youtube itself by

looking at our competitors those

extensions like vid iq the autocomplete

to really find our good keywords and

then incorporating those keywords into

you know the title tag the description

as target keywords hashtags we should

really be off and running with our video

on youtube let’s turn our attention to

creating high quality videos and some of

the best practices around that so along

with everything we mentioned about

choosing the right keywords we always

need to keep in mind that the videos we

create need to be of high quality so the

content itself in addition to the

keywords this is a primary factor in

ranking so in order to have keywords we

need to have content and in order to

rank we need to have you know good

content so let’s talk a little bit about

creating content and what’s involved

with that and what we really mean by

high quality videos so if you have a

video content that is not informative or

relevant to the topic it won’t rank so

that’s just common sense so you need to

create content that’s aligned with the

topic obviously and then that way you

have keywords that are in line with the

content so but if you have content it

really isn’t aligned with the topic then

you’re not gonna rank no matter how much

you’ve optimized that video so just keep

that in mind so there’s a couple of

things we want to look at here so high

quality content is determined by

really two metrics so we’re not sure

about how good our content is and how

good of high quality video we created we

want to look at audience retention and

user engagement so audience retention is

simply the percentage length of your

video that the audience has watched it’s

the percentage your audience has watched

so focusing on audience retention is

important for people who want their

videos to rank high so if you want to

rank you need to optimize for the

keywords but got to keep in mind content

so content is related to audience

retention and user engagement so

audience retention percentage length

your video of your video that the

audience has watched and for example it

can be both absolute in minutes or

percentages so audience retention can be

the average view duration or percentage

of the audience that watched then we

have user engagement so yours are

engagement viewers who are engaged with

your content and so that means they’re

either sharing it subscribing commenting

or liking so those are all forms of

engagement so the percentage of users

who watched or how long they watched

versus engagement or in combination with

engagement are two factors for ranking

so let’s talk about some tips for

creating high quality videos so we want

to publish longer videos and so what do

we mean behind longer videos so what’s

the reason for longer videos let’s just

suppose we have two videos one shorter

in length and one longer in length first

video is 15 minutes long the second

video is seven minutes long so on

average if viewers watch about 40 of

both videos then video x which is 15

minutes long we’ll have more than twice

the watch time of the video that’s seven

minutes long so remember duration we

want you know people to watch our videos

longer so if the video is longer in

length if it’s 40 then it’s gonna have a

longer audience engagement audience

retention so that’s one of the reasons

you know from a metric standpoint so

even when viewers watch you know both

videos the time is going to differ so we

want to take into account longer videos

for primarily that reason is because you

know it gives an off an end user an

opportunity to

watch the video longer and then it’s

going to help us rank our videos longer

so we talk about watch time so if one

video has higher watch time than the

other watch time is just the number of

views times the average view duration so

another tip is we want to plan our video

script so we want to keep the content

organized my recommendation is you know

create an outline first and once you

create an outline of how the video is

going to flow then start populating with

content and so to me that’s how you can

keep the flow organized okay is really

with an outline starting out with it on

how there’s no videos are no different

than say a presentation if you’ve done a

powerpoint presentation you always want

to start out doing an outline and then

we want to upload a high resolution

videos high resolution we don’t want to

create videos that you know are small

resolution like say you know 400 by 400

resolution or something you know

something really small we want to create

something a very high res so according

to back or link oaks more than 50 of

videos on the first page of youtube are

high definition so

high definition videos of higher quality

are going to be shown on the first page

of youtube more often than not so high

resolution videos organizing the content

publishing longer videos are examples of

creating high quality videos we also

want to make sure that content is

relevant to the title so if we’re

talking about machine learning basics

you know obviously the content is going

to be about you know intro to machine

learning or what is machine learning and

then the title should reflect that

content so aligning the title sets the

expectation for the end user so when

they see a title what is machine

learning then when they watch the video

they’re expecting to learn about machine

learning and what it is so if it meets

expectations then the chances are that

person who’s watching the video is going

to watch it longer and that means it’s

going to fulfill the viewers

requirements and when you align

everything accordingly keywords titles

content then at the end of the day the

user’s going to watch it and the more

they watch it the higher the engagement

the higher the engagement the better

chance you have to rank some other tips

that you could use to

create high quality videos so we want to

be able to you know use examples to

clarify our content so you know don’t be

afraid to go into another screen like i

am i want to i’m talking about videos

jump into the machine learning basics

video which i’ve done throughout this

session i can simply do that by keeping

the user engaged here this video is

about machine learning basics well the

titles align with the video we made sure

that we have a nice description about

what the video is about and we’re

aligning the expectations so not only

that i’m showing you example within the

video itself so we want to use examples

throughout your video to keep the user

engaged it will also help clarify what

you’re trying to express in the video

itself so we want to make it visually

appealing so visually appealing means

imagery or examples in the video and

then when we talk about imagery you know

you want to use good images in your

video so use public domain sites that

are available to you like shutterstock

or flat icon i mean there are plenty of

those sites out there so feel free to

use any one of those sites to

use high quality images in your video

give more information to your audience

okay giving maximum relevant information

can help gain more views and so when we

talk about more information again it

goes back to you know the examples you

use there’s no should be no shortage of

examples here description use all 5 000

characters at your disposal imagery we

want to build up as much information as

you can in the video itself to keep the

end user the viewer engaged we also want

to create original content so always

create original content you could

certainly get ideas from youtube if you

want to create a video about machine

learning see what else has already been

done do searches on youtube itself but

you know when you’re going to create a

video yeah you can create another video

about what is machine learning but just

make sure it has your own take on it

you’re the subject matter expert when

creating the video create it with your

own original content have high audio

quality and video effects so just like

you see here on this video we have

effects in it and the audio is of high

quality meaning no background noise no

distortion and we want to be able to

speak clearly in the video so you want

to speak clearly loudly concise just as

i’m trying to do now so that you can

understand what i’m trying to say or

what the viewers trying to to understand

when they’re watching the video so

watching and listening are two of the

components and you want to make sure

both of our high quality avoid

distractions we don’t want to pause you

don’t want to ramble on a particular

point too long we want to keep users

engaged so you always want to move from

one point to the other intermix it with

examples those are ways to keep the

users engaged we want to include

transcripts or subtitles for your video

so transcripts is just more content

that’s aligned with the video and the

search engines will be able to pick up

that content and help your video rank so

to me that’s a key component to creating

a good video is having the necessary

content to go along with the video that

outline i referenced earlier in terms of

organization you always want to have a

content outline so what topics are you

going to cover in the video that’s why

you need the outline to point that out

confirm that before you actually start

creating the video okay focus on the

initial 15 seconds so that’s key you

know somebody’s going to click the play

button of your video and if you don’t

catch them in the first 15 seconds then

they’re likely going to pause the video

or just go ahead and close it out

altogether so you want to be able to

capture somebody’s attention right off

the bat and even before they click on

that play button you want to make sure

again you’re exceeding expectations that

title is aligned with the content so in

your first 15 seconds it basically needs

to be catchy but also setting the

expectation of what the user is

expecting so in this example here we

want to pay close attention to the first

15 seconds that’s when viewers are most

likely to drop off so we can look at

audience retention in youtube so use the

options above the graph to view absolute

audience retention or relative audience

retention so audience retention is

basically

how many views a video received and the

percentage of the total number of video

views and that includes every moment of

the video as a percentage so we’ll show

you an example of what that looks like

so here if we go to the machine learning

basics video we can look at the audience

retention report and this is since it’s

been uploaded the lifetime audience

retention so here we could see a nice

graph the percentage of people who

viewed it and how long they viewed it so

in percentage so here for example i can

see you know 43 44

watch the video for at least two minutes

here i can see 28.6

watch it for six minutes plus so that’s

the audience retention it gives us an

idea in terms of percentage how many

people or percentage of people watch the

video at what length so that’s audience

retention so we want to keep that number

high at the very initial stage of the

video and we want to keep it high

throughout and that’s why you always

want to create high quality content

using those examples using imagery

making it organized content not pausing

you know going from one point to the

other those are all

best practices to keep the viewer

engaged and then we want to add

resources from well-known sites so

throughout this video we’ve used

backlinko there are other sources we’ve

used so if you have a source go ahead

and put it in your video to add

credibility and then we want to use

cards to your videos so this cards is

basically a feature that recommends

relevant videos to your audience so in

addition to machine learning basics

there could be other videos about

machine learning that we can recommend

or youtube can recommend to the audience

to set up end screens you want to make

sure that with end screens you can use

relevant videos to your audience towards

the end of your video so you can

recommend relevant videos towards the

end of your video you can also create

playlists so this is a feature that

keeps your audience engaged with

relevant content by autoplaying the next

video so if you enable this feature it’s

going to go from one video to another

pattern interrupts keep the audience

engaged so basically

it allows your audience to stay within

one video without having any

interruptions involved and so going back

to the did you know audience retention

report helps you analyze how well your

videos are engaging to the audience so

what do we mean by that well if i go

back again to my audience retention

report how engaging was it well i could

see 42

43

watched it on average of 3 minutes and

21 seconds so to me that’s pretty good

of course we always want a hundred

percent of the video the video is seven

minutes long if almost half of our

audience saw over half of the video then

i would say that’s pretty good people

were engaged so audience retention just

is a good report to start looking at to

help you understand how engaging is my

video and if your video is not engaging

you know you can always go back and edit

it or fix it or tweak it so remember the

average view duration for all videos and

top performing videos listed by all time

we can look at that information as well

in addition we can look at demographics

so we can get an overview of the age

gender and location okay we can look at

playback locations report and what the

playback locations report does is it

helps us determine the platforms where

our videos are being streamed from

within youtube look at the traffic

sources where did the viewers come from

devices did they look on mobile or

tablet and so if there’s any doubts you

know if you have any questions please

drop a comment below but especially if

you have any doubts on the metrics so if

we go back into youtube we can look at

analytics and if we’re looking at

analytics we can see more and then this

is going to show us everything we need

to see from device type so if i click on

more i can see my playback location so

this will show me where the video was

watched it was on a watch page or a

channel page i could see the traffic

sources i could see the gender and age

so if i click on the viewer age report i

can see the percentage of views by age

so i can get a lot of information

about my video and how it’s performed

who’s watched it what they’ve done with

it where they come from all the

information they need to know okay so

it’s all within youtube analytics so

again if you have any questions about

that you know just drop a comment below

especially if you’re new to youtube you

may have some questions but just know

that every video you publish to youtube

high quality align with your keywords

you’re going to be able to view the

metrics by looking at youtube analytics

so let’s talk about the importance of

user engagement so engagement is as we

mentioned important because basically we

can’t rank without engagement our videos

won’t rank unless we have engagement so

that’s why it’s important so engagement

is somebody liking the video commenting

sharing it or subscribing each one of

these is important to ranking so yes you

need to line keywords yes you need to

have high quality content so when you do

both of those and you upload your video

then it’s up to the viewer and so

the hard work that you put out for the

video is hopefully going to pay

dividends with engagement so you want

people to do one of these for okay so

let’s talk about

what that means so how do i get

engagement so we already talked about

creating engaging content so there are a

lot of tips to creating engaging content

and so according to word stream if your

content is entertaining then over three

quarters of the users are going to share

it so that’s part of keeping uh users

engaged is keeping it entertaining is

part of getting a high quality video so

remember on the high quality video when

we say entertaining the audio portion

has a lot to do with it examples has a

lot to do with it quality of the video

itself has a lot to do with it so a lot

of components so all those components on

a high quality video are going to lead

to engagement so parts of what you could

do in your videos is conduct a quiz so

meaning the quiz itself is a way to keep

people engaged in your video so that’ll

also help you get some more comments so

according to backlinku video comments

help in ranking your video higher so

just as i mentioned the last segment

about

youtube analytics and all the different

reports available on youtube hey if you

have questions on those just go ahead

and add a comment so that’s a way to

entice your users or your viewers to add

comments is if they have questions

because you know with videos you’re not

going to be able to cover every detail

every minute detail about a particular

topic you can only cover in some cases

the topic at a high level so users are

going to have comments or questions

naturally and so the comments section is

a good way to remind viewers hey if you

have a question or comment go ahead and

put in the comments section because that

will lend to engagement as well so we

want to add sources from high quality

websites that’ll help with engagement

okay use humor in your video we want to

be able to

basically you know make it human-based

we don’t want to be robots so we want to

be able to sound like you know we know

we’re talking about but at the same time

talk to the viewer not necessarily at

the viewer or looking the other way and

just going through the motions so adding

humor adding personality never hurts at

the end of the day we are all human

adding that clear call to action at the

end of the video will also

lead to engagement so if we win the

video with hey

leave your comments on this video or hey

feel free to share this video with

colleagues who are interested then

that’s a call to action that’s likely

going to lead to more engagement reply

to your comments as well so if you have

comments we always want to reply to them

likely those comments are going to be

questions because again as i mentioned

even in this video about how to rank

your videos on youtube okay there’s a

lot of information and a lot of

information sometimes doesn’t get

covered in its entirety and so we want

to make sure that if we miss something

because we’re only human that we’re able

to respond in the form of an answer to a

question that somebody leaves in the

comments section so more comments also

lead to higher rankings because it’s

engagement so when you’re getting high

engagement and your video starts to rank

well you know you’re going to start

feeling really good and what is that

going to do look at that feel good it’s

going to lead to confidence which in

turn is going to probably lead to more

videos and that’s exactly what we do at

simply learn we’re in the education

business but we’re in it to not only

educate but making sure that our videos

are shown to as many people as possible

so that we can educate as many people as

possible so it’s all it’s contagious so

getting ranked feels good and then once

you get ranked then you know you

probably have good engagement okay let’s

talk about how to promote your content

so once you’ve done all the hard work

getting your video done high quality

content optimize with keywords and then

publish to youtube we want to let

everybody in the world know about it

right so we want to promote it we’ve

done all the work we want to promote it

now so is it necessary to promote it i

would say yes because once your video is

published you want to reach out you want

to reach out to your audience not

necessarily on youtube but on different

platforms so if you’re active on

facebook or twitter that’s an

opportunity for you to post or tweet

something about the new video so when we

say different platforms i am talking

about you know social media platforms so

it depends on what you’re active on so

if you’re active on facebook yeah go

ahead and post some you’re active on

twitter go ahead and tweet something it

could be you know on linkedin group if

you’re part of a linkedin group about

you know machine learning then go ahead

and post something to that group to

promote the video so that’s going to

help drive traffic to the video and then

help with engagement so we want to

engage with our audience on those social

media sites it really depends on what

you’re active on so if you have a large

following on twitter then go ahead and

you know share that youtube video link

on twitter with the tweet that’s going

to drive traffic from twitter to youtube

remember you know you’re going to be

able to see audience engagement or

retention by getting people to watch the

video so you’re going to be able to see

right away by promoting the video and

driving traffic to the video how

engaging it is remember the more people

you have watch the video the more

engaging it becomes the better it’s

going to rain so it’s an ecosystem and

promoting your content is part of that

ecosystem so it all starts with social

media if you’re active on whatever

platform that is go ahead and promote it

so you can also

look at you know content based social

media sites or social media content

based platforms like reddit or flickr

for example so you can participate in a

forum discussion on reddit so in this

example here it’s about machine learning

so we want to be able to post something

about machine learning with the link to

our video so we can also go to

content-based sites that are q a uh

related like quora for example core is a

really good site where you know if you

go there post information about machine

learning or the basics of machine

learning with the link back to the video

it’s going to help because not only is

it going to drive traffic but it’s going

to signal to google hey

a lot of traffic coming from quora this

is going to bode well for this video in

terms of ranking so here’s an example

you know if you find a question that you

can post on core then you’re going to

get people to click on your video and

respond accordingly on quora or you can

act as the person responding to a

question that’s already there so

somebody already asked a question about

what is machine learning you can respond

with your video as the answer so you can

just simply embed your video url as part

of your answer that’ll help drive

traffic so you can also create your own

blog and embed your videos so in the

case of machine learning here we have an

example machine learning what is it and

why it matters so this goes nicely with

the video so here you can see the person

the author of this blog went ahead and

embedded the relevant video in the blog

post so they play off one another nicely

you can also opt in for influencer

marking meaning hey you can reach out to

somebody in this example here you know

kd nuggets posted information about

machine learning so in this case why

choose machine learning as a career well

they got information and then what did

they do they went ahead and embedded the

video about machine learning basics and

so working with you know influencers in

a particular category or topic will help

drive traffic to the video you can also

create a youtube playlist so playlists

tend to rank high in youtube searches so

if you find yourself doing a lot of

videos we’ll go ahead and you know go to

your channel and simply on your channel

you can go ahead and create playlists so

when you create playlists basically what

you’re doing is you’re organizing the

content into different playlists no

different than say the music you have

set up on your you know your iphone or

ipad or or ipod whatever it is you’re

using so you’re just creating different

videos in a particular category and it

youtube likes it it’s organized it’s

gonna help you get your videos found

quicker and easier on youtube itself by

putting your videos in a playlist so

here you can see we have entire playlist

on machine learning trending

technologies cloud computing big data

digital marketing project management’s a

lot of different playlists very

organized if somebody goes to the

channel they’re going to be able to go

to the playlist that’s interesting to

them and see all the videos there so it

allows not only the end user to find

what they’re looking for but it’s good

for youtube because youtube likes those

playlists so we want to engage our

audience by posting your video link on a

community page so you can do that within

youtube and you can prefer to link your

youtube channel in your email so you can

also do that so for example if i go back

to youtube and i’m looking at a youtube

video you know i can always click share

so here i’m gonna get a

particular url that’s associated with

the video and i can just embed that so i

can embed the whole thing in my email i

can embed it on a web page or a blog

post so just by clicking share i can

also immediately share it onto the

social media platforms that we mentioned

facebook linkedin reddit okay tumblr so

there’s a lot of ways to

embed the video not just that on blog

posts or influencer blog posts but in

our email and on social media as well so

here’s an example of what we can do with

the youtube discussion so we can also

bookmark the video on a popular

bookmarking site you know like stumbled

upon or read it or

you know there’s lots of other ones out

there so there’s plenty of sites that

you’ll be able to go to and bookmark

that content so that people can find it

and you can always opt for backlinks so

that means that hey

if there’s a blogger out there that

blogs about machine learning you can

always

you know ask that blogger to create a

link back to the video and you could

reciprocate do the same thing so that

helps increase the authority of the

video so a lot of things you could do to

promote your video so let’s do a quick

review on everything we talked about in

terms of ranking your video on youtube

it all starts with the keywords so we

want to identify a list of keywords that

are relevant to the video so we can use

tools to choose our keywords but

remember we want to choose keywords that

have high volume and low competition and

so where can we go to choose those

keywords well we can use the

autocomplete on youtube we could check

out our own competitors videos or you

know we could use vid iq or tubebuddy or

any of these extensions in chrome to

help us look at the keywords that are

tagged with a particular video so

remember we want to have a primary

keyword that’s aligned with the content

then we want to choose lsi keywords as

our secondary keyword or keywords that

are related to the primary keyword so we

want to create high retention videos

meaning that first 15 seconds are the

most important but throughout the video

we want to use examples we want to keep

it interacting by adding quizzes imagery

good audio good video quality so we want

to focus on the user experience and we

also want to optimize our video content

what does that mean well those keywords

that we chose we want to use them in the

title we want to use them in the

description we want to use them as

hashtags we want to use them and tag

them with the video themselves so we can

add keywords to our meta tag okay we

don’t want to overdo it but we want to

add a handful of keywords that are

associated with the video so we want to

be able to write eye catchy video titles

and descriptions so remember use some of

those key phrases like a number

or a question like what is machine

learning so we want to use relevant meta

tags for the videos and we want to use

popular youtube tags so we want to be

able to tag our videos appropriately to

watch the length of your meta tags so

there are links involved remember

keywords at the beginning of the title

target keywords in the title description

and tags we want to use interesting

thumbnails to increase our click-through

rate ensure that thumbnails are relevant

meaning when i say thumbnails i mean the

actual title tag itself or the meta

description we want to use high-res

videos we want to create you know videos

with good high audio quality don’t be

afraid to put in video effects like some

animation don’t be afraid to use

examples and then you know obviously

look at the draft of the video before

you publish it so does your video follow

an outline is it organized so these are

all the things to take into account and

there’s there’s plenty more you can do

you know you remember once you create

and optimize that video you want to

promote it you want to make sure that

you’re sharing it on social media you

create a complimentary blog you know

generate backlinks from say other blog

posts so there are lots of things you

can do to promote your video so before

you promote it you want to organize the

content create good quality content

align it with keywords once you publish

it you know keep organizing it by

creating this playlist and then reach

out on social reach out on different

communities related to the topic and all

those things combined will help you to

get your youtube video ranked today

we’re going to talk about how to

increase youtube subscribers so with

youtube it’s all about subscribers the

number of subscribers you have on

youtube it’s just one of the key metrics

to measure success so gaining more

subscribers can help you achieve more

view counts on your youtube videos so

it’s all about how to get subscribers

and today we’re going to talk about how

to get more subscribers and before we

begin let’s just show you what we did at

simply learn so if we look at the past

365 days on our youtube channel you can

see we started here back in uh if we

look back at march 9 2018 we had 208 and

you could see just over the course of

the year it kept creeping up creeping up

creeping up and creeping up we’ve gained

you know a significant number of

subscribers over the last year and

what’s our secret well it’s posting

videos so you can see we’ve posted a

number of videos over the course of the

year and then our subscribers have gone

basically 165 percent over the last year

so you can see it’s part of it is about

posting videos because when you post

videos you have people who can watch

those videos when you have people watch

those videos you can have engagement and

then when you have engagement you have

shares and people who like it and then

other people will see it so it’s kind of

a halo effect so to speak so getting

subscribers it takes a lot more than

just posting videos and today we’re

going to talk about some tips to help

you increase those subscriptions so

let’s start out with some of those tips

we’re going to start with creating

engagement informative content so

engaging in informative content that’s

where we’re going to start talking today

about how to increase subscriptions then

we’re going to talk about publishing

videos frequently so simply learn you

can see the past 365 days we were

consistent in publishing videos

consistently throughout the month and

the weeks so another tip we’re going to

talk about is how to optimize your

youtube videos so there’s a lot that

goes into optimization but this is a key

key tip to pay attention to because when

it comes to posting publishing videos on

youtube you need to align certain things

like keywords and content and metadata

so optimize on our videos we’re going to

talk a lot about that then we’re going

to talk about optimizing the youtube

channel so there’s some tips and tricks

here you want to do to optimize your

youtube channel producing high quality

videos we’re going to talk about that

adding a subscriber watermark to your

videos okay that’s another tip we’re

going to mention today engage with our

audience okay that’s what we want to do

we want to engage with our audience

that’s a really key tip we’re saving the

best for last promote your videos in

different platforms so all of these tips

we’re going to talk about today so let’s

get started and talk about create

engaging informative content so that’s

the first place we want to start okay so

create engaging and informative content

so if we want to gain more subscribers

on our channel we have to create highly

engaged and informative content why

because not our audience is not going to

pay attention and they’re not going to

watch the video and then the

engagement’s not going to be high and

they’re not going to share the video and

they’re not going to tell their friends

or like it and so this is where it all

starts you have to be able to plan your

content and not only planning your

content but you got to create it so it’s

engaging and informative so how do you

do that well let’s talk about that so

the first thing is you have to know your

audio okay so when you create a video

who you’re creating the video for i mean

that’s where it all starts so when

you’re creating your content you’re

creating your content for your audience

you’re not creating it for the entire

world now we know on youtube there’s a

lot of cute videos about kittens and

jokes and you know people playing games

and you know everybody likes positive

things on youtube but you know when

we’re talking about a specific topic you

know we really have to hone in on a

target audience and so if you know who

your audience is then you can really

hone in on your content okay so that’s

the first thing ask yourself who is your

audience and then build your content

around that specific audience don’t

build it just for the mass general

population because it’s not going to be

engaging and informative so that’s the

first place to start then you want to

engage that audience with relevant

content so if you know your audience and

depending on the topic you want to make

sure that whatever the topic is the

content matches the topic don’t veer off

course if you veer off course you’re not

going to engage your viewers your

viewers are coming to watch the video

for specific reason the reason is the

topic okay so if they’re your target

audience and they want to watch the

video that’s a specific topic then the

content has to align so plan your video

script so if you know who your audience

is and you know you want to engage them

with relevant content go ahead and plan

the script out so what i normally do is

you know have an outline and then once i

have the outline then i go ahead and

create my slides if i will or my topics

points i want to talk about and then i

write out those points i want to make

sure i get all my points in and that’s

what you should be doing you want to

plan it ahead of time so that you can

get all your relevant points across

that’s what makes a video informative

okay you want to ensure to give maximum

information to your audience so the key

here is maximum information so you don’t

want to overload the audience but then

again you want to cut out information so

you want to make sure that when you’re

planning your script and you’re writing

the outline that you’re making sure you

include all your points that you want to

get across once you include those points

then go ahead and you know write your

script and make sure all the information

for all those points are in the script

that’s how you’re going to ensure you

give maximum information but you don’t

want to overdo it so if you feel like

it’s too much information it probably is

too much information back off a little

use the information to create another

video so it’s all about knowing your

audience so all of these points play

against one another so be clear and use

more examples in your content just like

we’re doing here okay just like at the

beginning of this session i showed you

an example of simply learned subscribers

over the past 365 days and so that’s

what we want to do we want to be clear

but use examples to punctuate the

content or the point we’re trying to get

across so we want to include sources

from high quality sites so if you’re

going to use examples make sure they’re

from relevant high quality sites when i

mean high quality meaning does your

audience know who that source is or that

site if it’s really specific and your

audience may not know then it’s probably

not high quality so just keep that in

mind always play to your audience so you

want to start your video with an

interesting hook so again i go back to

this example if you’re still watching

this then the hook worked we showed you

our subscriptions we showed you how we

grew over the course of a year you could

see our growth and part of it was

posting a lot of videos with relevant

and informative content and so you see

how we did it so you’re paying attention

you want to know how to do it and so

part of what we did is exactly what i’m

telling you now we know who our audience

is we plan out our scripts we use good

examples and we start our videos with

interesting hooks now when we do our

videos we also create original content

so that goes back to planning your

script okay you always want to you know

come across as original and informative

when you do that you’re going to be

engaging but if you’re leveraging

somebody else’s content then the

engaging part may not resonate because

it’s not your content to begin with so

always always always use original

content okay so keep the content flow

organized so again that goes back to an

outline you know feel free to change up

the outline so the flow makes sense add

visuals to your content and make it

appealing always include images to me if

you can use images in your videos and

play off the video or the images then

it’s just gonna flow and make it a

little bit more engaging and appealing

meaning the content so visuals help

guide and aid in the points you’re

trying to make so don’t make it so text

heavy you know accentuate it balance it

with some images use simple language and

crisp sentences meaning don’t choose

jargon don’t come across and talk above

your audience you always want to talk to

your audience and talk in a language

that they’re going to understand so it

goes back to point one if you know who

your audience is you’re talking to them

as if they’re right in front of you and

not you’re above them or they’re below

you you want to talk at them so add

cards end screens and pattern interrupts

to engage your audience and so youtube

cards are just interactive panels that

slide in and out when a video is playing

so it encourages

interaction by the viewer okay so you

can add up to five cards which include

images text or clickable links so feel

free to play around with some of these

features that youtube has to offer to

make your content more engaging so tip

two publish videos frequently so

creating and uploading videos

consistently will help you increase your

youtube subscribers so suppose you

haven’t published videos for more than

say a month or two months it’s likely

that that audience not going to

subscribe to your channel so think about

youtube videos as a popular tv program

that comes on once a week when a new

episode comes on based on the regular

schedule it’s consistency and that

consistency is what helps your users

stay engaged so for example if i go back

to our youtube channel you know what

helped us gain subscribers was our

consistency in publishing videos you

could see we were consistent in

publishing a couple of videos a week

every couple of weeks and so this helps

users stay engaged they know when the

video is coming out they know that

simply learn is good for two three four

videos a month and the great thing about

publishing videos is that when somebody

does subscribe to your channel they’re

going to get a notification or youtube

has an option where they can get a

notification via email so i subscribe to

simplylearn’s channel i subscribe to

other channels like google analytics for

example so anytime google analytics

publishes a video i get an email that

says hey google analytics youtube

channel just published a video and the

great thing is i’m checking my email and

i’m getting this notification in gmail

so guess what i can watch the video

right then and there just by clicking on

the link in the email i don’t even have

to go to the channel but knowing that if

you publish consistently and somebody

does get the email once a week then it’s

more likely they’re going to engage

especially if the content is original

engaging and informative so frequent

video publishing equals more

subscriptions so according to social

media examiner youtube channels that

publish videos more than once a week are

performing much better so if you can

afford to publish more videos more than

once a week the chances of you gaining

subscribers quicker are going to be

greater so keeping a fixed frequency can

help you quickly gain more subscribers

posting videos is like almost like

blogging i always say start small if you

could do one blog post a month and then

once you get in a routine then you can

ramp up the frequency so from one blog

post you could do two a month then four

times a month and once a week or twice a

week same with the youtube videos you

want to get into a rhythm you know start

with once a month and ramp it up okay

then you’ll find that the more you ramp

it up the more subscribers you’re gonna

get so tip three

optimize your youtube videos so

optimizing your videos will help your

content rank higher on youtube so this

is a get must it’s not a given it’s a

must you must optimize your videos if

you want people to see them of course if

you don’t optimize people aren’t going

to see them then people aren’t going to

engage and then not subscribe so it’s

just kind of a snowball effect so this

is an important tip so i mentioned at

the beginning when we were going over

all the items we’re going to discuss

this is the one item that is a must and

a given to some degree because if you

don’t optimize your videos they’re just

not going to be found so you need that

audience to watch your video so

audiences who tend to interact more with

your content have more chance to

subscribe to your channel but they’re

not going to subscribe if they don’t

even watch your video so there is a

snowball effect in play here if we don’t

optimize your videos so okay rob what

are some of the tips to optimize your

youtube video well let’s go through some

of those tips so to ensure your videos

reaches the relevant audience on youtube

you need to optimize the title

description in the video tag okay rob

what do you mean by title description

and video tag so let’s take a look at

that so when you actually create your

youtube video you’re gonna have an

opportunity to put in a title you’re

gonna have an opportunity to put in a

description and you’re gonna have an

opportunity to add text so those are the

three key areas okay so once you put in

that what it looks like on the front end

is this so if i go back to youtube and

here you can see another video that we

did about a month ago you could see what

is seo so if that’s our topic that’s our

title uh or of the content of the video

then the title of the video is going to

be what is seo and you can see we also

added in some other content for the

title so what is seo and how does it

work seo tutorial for beginners and then

our brand name so we have some content

to work with for the title okay and then

the description we have a lot of

characters to work with descriptions so

use as much as you can here to describe

what the video is about here you can see

we did that and so it’s always good to

include this information okay and then

you can see we have tags up here seo seo

tutorial for beginners digital marketing

so we put in the necessary information

here on this video to help us rank

because if we don’t optimize it we’re

not going to rank and so you can see we

just put a lot of relevant content

around the description around the title

and around those tags by doing so we’re

able to optimize this video and get

found so that’s just an example three of

the things you can do to help optimize

your youtube video so if you want to

watch more on how to optimize meta tags

then i suggest maybe watching the other

video we did on the subject how to rank

youtube videos so this goes into more

detail about how to optimize the title

the meta description and the meta tags

but those are three quick fields or

areas that you can use to optimize your

video so just something to keep in mind

write a long description with keywords

time stamps and links so what i mean by

time stamps with timestamp an audience

can choose the section of the video that

they want to look for and then links

prefer to include relevant links of your

other videos so those are just some

additional tips to help keep your

content engaging so remember when your

content is engaging then people are

going to like it people are going to

share it and watch it later so upload a

captivating thumbnail okay so you want

to include a thumbnail that’s going to

grab people’s attention you want to

upload a transcript of the video so that

goes back to when you’re creating your

content when you write your original

content you want to keep a transcript of

the content of the video so that you can

upload that as well and then add a start

screen and end screen to your youtube

videos so that way you know when

somebody plays the video they’re gonna

see it what it looks like up front and

then when we finish it they’re gonna see

an end screen at the end and so you just

don’t want to keep it dark and black and

non-descriptive so according to

backlinko using an exact keyword in your

video title can help you with rankings

so high ranking more views more views

more subscribers so that’s what i’ve

been saying all along you need to get

these videos optimized so again use an

exact keyword in your video title so

let’s go back again to that video i just

showed you a couple of minutes ago what

is seo so here we started out with a

question what is seo that’s the name of

the title that’s one exact title of the

video that’s our exact keyword okay so

what is seo and how does it work and

then seo tutorial for beginners so what

is seo is our exact keyword and that’s

part of the video that’s the content of

the video that’s in the title and we use

it throughout the description as well so

using that exact keyword in your video

title can help with the ranking so

whatever your topic is your title of the

video or the topic of the video included

in the title so backlinko also mentions

that there is a moderate correlation

between a channel’s total subscribers

and rankings and so for some of you this

may be common sense it’s just like

organic search if you’re not ranking

you’re not going to get traffic on

youtube if you’re not ranking you’re not

going to get eyeballs on your videos and

you’re not going to get subscribers so

higher rankings can help you to get more

subscribers but you can’t get those

rankings unless you optimize and so

again just for the sake of simplicity

going back focus in on your title make

sure your title matches the title of the

video itself when you’re publishing your

description use all the amount of

content available to you so you can see

it this entire description has a lot of

content maximize the content and then

use tags using those three fields those

three areas can help you optimize your

video and gain the necessary ranking you

need to get viewers which will turn into

subscribers so tip 4 optimize your

youtube channel so we just talked about

optimizing our videos now we’re going to

turn our attention to our youtube

channel so one of the easiest ways to

ask your views to subscribe to your

channel is really by creating a good not

even a good a great youtube channel

trailer you also want to add channel

keywords a description and some good

artwork and then having sections and

playlists to keep your videos organized

these are all good tips to creating a

good youtube channel so let’s talk about

some of these these tips here so we want

to give your audience a preview what

your channel is offering so this is by

hooking your audience with the trailer

so you can create a trailer to you know

just give your audience an idea of who

you are as a brand what kind of videos

you’re going to be posting and give them

a kind of a taste of what the future

videos are going to be like okay you can

even tell them your release schedule in

the trailer so you can start up by

saying hey hey guys we’re new to this

we’re going to be posting one video a

month but as we get rolling maybe two

per month and you know one per week you

know just being honest and open and

talking into your audience and get them

excited about future videos that’s what

the trailer is all about so you also

want to keep it that the channel

description short interesting so in your

channel you want to have a description

of what the channel is all about what

kind of videos you’re going to be

posting so in addition to the trailer

you want to write something short and

interesting then we want to use keywords

in our channel descriptions just like in

the videos with what is seo we included

what is seo in the title we included you

know what is seo in the description and

so we want to be true to what our

channel is so pick keywords not only

include those keywords in the videos but

include them in the channel description

pay attention to the first 100 to 150

characters of your channel description

because that’s what’s shown next your

channel on the search results so for

example here you can see we have a

description here simply learn is one of

the world’s leading certification

training providers we partner with

companies and individuals to address and

so you can see those characters 100-150

are what shows up in the channel

description when somebody’s trying to

understand hey simply learn just

uploaded this video who is simply

learning so you want to write short

interesting channel description so that

when somebody’s first introduced to your

video they could see what your brand’s

all about so and your description with

an appropriate call to action so short

interesting good call to action at the

end of the video a good call to action

would be hey check out our next video or

check out our latest video something

that’s going to gauge somebody and get

them to watch one of your videos so you

want to pick interesting channel art so

let’s turn our attention to the simply

learn channel page and here you can see

we recently

had reached a milestone so recently

reached the 200.000

so 200 000 subscribers is a big

achievement for simply learn we went

ahead and updated our channel art and

i’m sure we will reach 500k we’ll update

the artwork then too but the point is

you want to keep your channel art kind

of interesting hip and cool and feel

free to change it out every once in a

while so you have that option in youtube

to do i mean it’s very simple so here

you can see simply learns channel we go

home get all our videos listed here we

got the about us you know something very

short interesting about us here’s our

call to action for more information

visit simply learn so you want to make

sure when you create your channel get

some good artwork in there put your

description in play and create your

first videos and get them posted up

there and optimize them accordingly okay

so some other tips to go with that

channel art and description is a profile

picture relevant to your brand so you

always want to maybe put the company

logo up there okay so here you can see

we have the company logo add accurate

relevant channel keywords so if we go

back to who we are who are we we’re the

world’s leading certification training

provider okay that’s who we are okay we

partner with companies and individuals

so we’re all about training and training

is one of our keywords so you can see at

simplylearn we provide online training

and machine learning aws amazon web

services devops big data digital

marketing project management a lot of

different topics so make sure that’s

included in the channel description

feature the playlist on your homepage so

if we go back to the home page we can

see here we have our channels so you can

see we have ai machine learning trending

technologies cloud computing tutorials

devop tutorials popular videos big data

we have a lot of different channels so

you want to organize your videos into

different playlists so those playlists

are going to feature on the homepage of

your channel so how you organize the

playlist is totally up to you but i

would certainly create a playlist for

different sections so depending on your

product your services think about how

you want to organize don’t just stick

all your videos in one playlist then

optimize the playlist titles and

descriptions for search rankings so just

like the videos themselves just like the

channel description you have an

opportunity to optimize the playlist

titles and descriptions so be very keen

on aligning the right keyword with the

playlist title so here you can see

programming language tutorials project

management tutorials digital marketing

tutorials so we’re very clear on how we

go about choosing our titles because we

want to optimize those playlist titles

okay we can rearrange our videos in a

playlist so we want to rearrange the

videos in a way that we’re maybe putting

the freshest the most newest the video

that’s been published last first so

almost in descending order if you will

so we want our users to see what video

has the latest in that particular

playlist so they’re seeing the most

recent first but you can rearrange your

videos any way you want feel free to

play around with it of course you can

also take the video that’s the most

popular and put that up front so people

could see that first vice versa you

could take a video that maybe hasn’t

gotten a lot of views or isn’t ranked

particularly high maybe put that video

up so it can get some views and some

shares and likes so how you rearrange

your videos is totally up to you just

has some rationale behind that so choose

a playlist thumbnail from a top

performing video so for example if i go

back to our youtube page you can see the

top performing videos here you know for

example this one we got a nice thumbnail

here what is machine learning so if i

click on that

most popular videos so 3 000 likes on

this video a lot of views 250 000 plus

views so have a thumbnail to go along

with that particular video so according

to backlinko youtube seo ranking factor

study discovered that channel keywords

have a small yet significant correlation

with higher youtube search rankings so

channel keywords so when you’re

optimizing your channel and you want to

include keywords start with your

description so if i go back to our

channel if i go back about us make sure

your description has those relevant

keywords in it that’s where it all

starts so in case you have any doubts if

you’re not sure about everything we

talked about on optimizing the channel

go ahead and drop a comment below

because we do respond to every comment

that gets posted on our videos so if

you’re not sure how to go about

optimizing your channel when you say

align keywords with the channel what

does that really mean so if you want

some clarity on that go ahead and drop

us a channel if you’re not sure about

the trailer video drop us a comment

we’re more than happy to expand upon the

explanation of how to best optimize your

channel okay tip number five produce

high quality videos so we need to get in

the habit of producing high quality

videos because viewers don’t prefer to

watch videos that have poor audio and

video quality it’s just that simple you

need to know what it takes to produce

high quality videos if you don’t you’re

just going to discredit you’re not going

to come across as relevant you know i’m

going to come across as qualified

professional there’s a lot of things

attached to poor quality videos so we

need to

create high quality videos for the end

user so let’s talk about some ways in

which you can create high quality videos

and so the first is to avoid any noise

in the background so you want to have a

nice quiet atmosphere no distractions so

people can hear you clearly and only you

clearly you want to use good audio

recording equipment there’s plenty of

options available on the internet

usually i would recommend going with

something paid not overly expensive

because you get what you pay for so if

you use something free it might not be

of good quality and you might not have

all the features and bells and whistles

with a free option so you know use good

audio recording equipment again it can

be online or it could be some software

just make sure that you’re able to

produce good high quality video and

audio so when you do purchase that audio

recording equipment you want to have

something similar to an input volume

meter that way you can see whether your

audio is coming across or not so if

you’re not seeing green lights then your

audio is not coming across if it’s red

it might be distorted and so you want

something that’s going to signify that

you’re really pushing out good quality

audio you want to create your videos in

10 80 pixel size okay that’s hd and so

you want to have at least minimum 1080.

so anything less than that it’s probably

going to come across as not so good

maybe staticky blurry not professional

not high def so you want to create a

high def video and 1080 is about the

minimum you want to go and then you want

to plan your video script before filming

so it goes back to some of the other

points i made earlier you always want to

have a video script available so you

know what you’re saying when you’re

recording your audio that way you’re not

doing something on the fly then you want

to use good lighting for video recording

so you don’t want to be in a dark place

you want some nice lighting so your

video comes across well lit people could

see you they’re not struggling to strain

their eyes on what it is you’re trying

to show and appear because of poor

lighting again it just comes across as

professional so if you can you know

shoot a high def video with good audio

speaking clearly having a professional

script with some good lighting then

people are going to take you serious and

they’re going to start to listen and

engage and see the video as good quality

and very relevant and informative and

share it so use slow motion and jump

cuts wisely so there’s some features you

could do with your video using slow

motion and jump cuts are some of the

features you can use to

accentuate your points and then set up a

green background for recording again

this is for you know making sure that

the video part of it comes across in

good quality and stabilize your video

recordings with a tripod that way you’re

not moving your video camera all around

and and again it’s coming across as

shaky and poor quality shoot horizontal

videos you don’t want to go vertical it

tends to cut the screen so you want to

stay horizontal so that people can see

everything that should be included in

the video okay you want to capture a

wider shot using a clip-on lens again a

good feature a good tip to use use that

wider shot okay so you could do that

using a clip-on lens and then choose

good video editing software i can’t

state this enough because you’re putting

all this time and effort into a video

you need to be able to edit it to cut

out you know some of the things you

didn’t want to say or maybe some poor

quality or or you know you just want to

have a smooth professional output for

your video and so you gotta have good

video editing software there’s plenty of

options available on the internet again

i would go with something low cost but

paid usually free isn’t exactly the way

you want to go if you’re trying to

create a high def good quality video and

at the very least review your work

before publishing i just said it a

minute ago i’ll say it again you want to

be able to

have a really professional video and

high def when you have a good

professional video and high def with

good audio horizontal shots you know

nice green background image nice well

lit it’s gonna come across as

professional and if you have a

professional video then people are gonna

take you seriously they’re gonna see you

as a professional and then share or

subscribe and like and then they’re

going to watch more videos and and

that’s how you start to build up a

reputation as being a very professional

organization so just following these

simple tips on producing high quality

videos so you want to review your work

because if you don’t you put all that

effort into it and then you’re going to

realize hey your video is low quality

and then you’re going to have to do it

all over again so follow these tips get

a high quality video and you should be

on your way to ranking in fact according

to backlinko youtube preferably ranks hd

videos so you got to have that 1080 uh

pixel size that way you know your video

is going to come across crisp and clear

and youtube prefers that tip six add a

subscriber watermark to your videos so

this is a great feature in youtube so

it’s a feature that allows you to add a

watermark that can be shown on all your

videos the reason why you want that

watermark because you want to keep

reminding your audience to subscribe to

your channel the watermark can be

whatever you want but normally it’s

going to be some type of logo or brand

and a call to action and so how do you

add a watermark to your video well you

log into your youtube account it’s

pretty simple at the top right corner

you’re going to select your creator

studio icon and then you’re going to go

to channel select branding and then add

a watermark to your video so if we look

at that in youtube so here creator

studio on the left side navigation i’m

just going to click channel then i’m

going to click branding and then once

you click branding you have the ability

to add your watermark and then you can

add it to the entire video at the end of

the video at a specific start time and

then just click update and that’s pretty

much it so you want to be able to add

this so that you can brand your videos

with an image and then add that cta so

this is a good good feature for youtube

it allows you to be consistent with all

your videos by branding and adding that

call to action tip seven engage with

your audience so you want to be able to

interact with your audience as much as

possible just because the video and you

can’t see people doesn’t mean you can’t

engage with them so when you interact

with your viewers especially when you

interact with them immediately there’s

gratification you know everybody likes

to be responded to nobody likes to be

ignored and so when somebody has

responded to there’s a higher chance

that your viewers are likely to going to

become customers it’s just customer

service is how you really want to look

at this okay so when you engage you’re

creating a service for your customers so

here are some tips on how to engage with

your audience so first is at the end of

every video convey a thank you message

to your viewers you know thank you for

spending the time out of your busy day

to watch this video you know some of our

videos go an hour plus long and so when

somebody’s taking an hour to watch a

video it’s only the least you can do is

thank them now you could thank them and

give them some information about where

to go for more information because if

they watch the whole video they’re

already engaged and they’re probably

going to want to learn more so you

always want to follow up to thank you

with where to go for more information

just like our videos always convey at

the end okay you always want to ask your

audience for their feedback or ideas on

the video so with youtube there’s a

comment section and you always want to

encourage comments so comments can be in

the form of feedback so as you’re

watching this video feel free to leave

feedback on other ways to engage with

your audience or some other tips to

increase your subscribers on youtube so

we’re always looking for those ideas we

want to keep it engaging so somebody may

have some other ideas that we didn’t

think about and so we always appreciate

that from our audience so we very much

appreciate the feedback that our

audience gives us so not all the

feedback is always going to be positive

some of the feedback could be less than

positive or even negative there could be

mistakes so the idea behind getting

feedback is you want to look at it you

want to read it and you want to react to

it you want to react to it positively in

the form of you know what thank you for

the feedback and looking at the feedback

weighing it and incorporating the

feedback so you don’t always want to

make the same mistake twice in a video

so if there’s something definitely wrong

with the video that we’re doing for

example and somebody looked at it and

gave us feedback on it we’d certainly

definitely take a deep look into that

and try not to do the same mistake twice

because likely that user is going to

watch the video again so you always want

to learn from your mistakes and you want

to turn those mistakes or turn those

comments into future videos okay so

create videos based on your commenter’s

request the audience is giving us

feedback we should take that as positive

and sometimes that’s creative sometimes

those ideas for more videos okay you

always want to ask questions to your

audience and reward excellent commenters

so we try to ask questions in our videos

and when users respond with the answer

if there’s an excellent comment or

excellent answer you know we can reward

them you know reward them in the form of

say some type of gift card or gift

certificate

or promotion or something there’s always

some way to incentivize somebody who

provides excellent feedback you can

always give emoji hearts there’s so many

emojis out there that you can use emojis

just to engage with your audience based

on the feedback that they’re giving the

point is if your audience has taken the

time to give feedback you always want to

respond to it and you want to respond to

a positive so emojis tend to have a

positive connotation to them and so

responding with an emoji especially to a

favorite comment goes a long way so you

can reward your community both on and

off youtube for their engagement and

support and that’s just being creative

you can reward in many ways many ways

not necessarily monetarily but by

recognition you could do promotions you

could do something fun there’s always

ways to reward and prefer to host live

streams and interact with your audience

so you don’t always have to do a

pre-recorded video there’s certainly

youtube has them other platforms like

facebook have them instagram so you can

certainly reach out to your audience

with a live stream and that’s talking

directly to your audience right there in

the flesh so when you can have an

opportunity to talk to your audience and

engage with them that’s always gonna

work because they can see personality

they can see what you’re all about and

there’s two-way conversation and so that

will lend to more of a you know

relationship so to speak with your

audience so you want to create videos

for subscribers and subscribers can get

impressed when a channel dedicates a

video for them so you know take the time

out to create a video just for your

subscribers subscribers are the ones who

are most likely going to engage with you

okay they’re your loyal fan base so if

you create something for them that’s a

form of a reward so you can captivate

your viewers by uploading interesting

youtube stories as well you can also

hear from your audience and get their

videos and use their videos and upload

them to your channel so according to

backlinko video comments have a very

strong correlation with rankings so as

you create a video feel free to talk to

your audience and ask them hey if you

have any comments feel free to put them

in the comment section right below this

video i see that a lot now with a lot of

videos and i’m going to ask my audience

right now to do the same thing if

there’s anything you see about rewarding

the audience or engaging with the

audience feel free to comment we’d love

to get your suggestions because if you

can engage with the audience even more

then that’s only going to net positive

results not only in rankings but with

your subscriber base so comments are the

way to go solicit comments respond to

the comments reward the comments tip

number eight promote your videos on

different platforms so promoting your

videos on different platforms has been

around for many years it’s a good

strategy once you create your video on

youtube you want people to see it you

want to get it out there so if you want

to increase your youtube subscribers

this is a strategy you have to perform

so let’s take a look at all the ways you

can use and leverage different platforms

to increase your subscribers so before

you do that you want to research

discover how and you can use different

platforms so the first thing you want to

do is look at the platforms you’re

already using if you’re using facebook

and instagram that’s probably a good

place to start but there’s other

platforms you can also leverage and

we’re going to talk about those so

social media most companies most

individuals are on in some form or

fashion amongst the most popular like

facebook and instagram so you could

start there so with facebook you can

post something include the link of your

youtube video with facebook if you’re a

business you have a business page you’re

communicating with your community and

that’s a great way to get started by

promoting your youtube video you can

also do the same on twitter or instagram

or whatever platform you’re on go ahead

and post something or tweet something

and include that link to youtube you can

participate in forums and blog

discussions so there’s plenty of forums

and blogs out there where you can

participate in a discussion and include

a link to the youtube video if it’s

relevant and natural so for example here

there’s a blog about machine learning

you can include if you have a video

about machine learning in the response

to that conversation in this example

we’ve done that on reddit you can list

your video in relevant and reputable

directories there’s plenty of

directories out there there’s plenty of

video directories okay that you can just

go ahead and publish your video on you

can use testimonial link building okay

so somebody can provide a testimonial

include the link of your video you can

opt for influencer marketing so if

there’s somebody that is associated that

likes your brand or product and has a

large following you can ask them to post

a video on your behalf it’s a great way

to reach an audience fairly quickly okay

you can earn backlinks from relative

relevant and authoritative websites so

for example if you look at this website

here test genix okay there’s a article

here about you know certificate of

achievements okay for aws so if you

scroll down we could see our video is

included here in this particular web

page so this is a high quality web page

okay that’s generating a backlink for us

not only is it generating a backlink

it’s also generating traffic and

awareness for the video go ahead and

find out if there’s any websites that

are relevant to your video topic and see

if you can collaborate with them on

producing a web page to include that

video you can also take advantage of

email marketing by adding your youtube

link in the email signature for example

it’s a simple email any email client

like gmail or yahoo or even hotmail or

outlook is going to have an ability to

or give you the ability to add a

signature in the signature you could

simply just include a link to the video

or to your youtube channel it doesn’t

have to be do a specific video but it’s

a way to get people to your youtube page

or to that video so the whole idea is

more eyeballs more potential subscribers

engage your audience by posting your

video links on community pages so for

example you know we’re promoting

something here on a community page and

that’s going to get some additional

traffic over to us you can always

bookmark your videos on bookmarking

sites like stumbledupon.com again this

is free very little time to do this but

it’s a chance for you to get the video

out there and even generate a backlink

you can collaborate with other youtube

channels this is always a good strategy

if you’re creating a video on a

particular topic on youtube chances are

there’s probably somebody else out there

doing the same thing it doesn’t have to

be necessarily a competitor it can be a

complimentary product or service and if

you offer that then go ahead and

collaborate with them and see if you can

exchange your videos on their channel

and you can take their video and put it

on your channel in a particular playlist

okay so that’s a way to collaborate with

other youtube channels is swap videos

you could join high pr qa sites and post

answers to the questions related to your

video like core is always a good example

or e-hop okay so core there’s always a

question of being posted and if you have

the answer to that question in the form

of your video then go ahead and post a

response with a link to the video on

youtube it’s a great way to get the

video noticed and it’s relevant and

natural okay you can embed videos in

your blog post so if you’re using a

platform like wordpress for example very

easy to go ahead and just take that

video you can even just put the link in

the blog post i like this option i think

blog posts are always good because you

don’t have to be text heavy with a blog

post you want to create a blog post

that’s nice and balanced with an image

and text but if you put a video to

support your blog post that goes even

further and blog posts themselves can be

engaging and interactive with your

audience so having a video in your blog

post always goes well in my opinion okay

so you can promote other videos in your

end screen for example at the end of

your video you can always promote

something related like we’ve done here

in this example so lots of ideas get

your video out there use them in email

use them in your blog post go to free

bookmarking sites like stumble upon you

know collaborate with other people on

youtube you know go to core respond to a

question use social media to your

advantage there’s lots of opportunities

to get your video out there the more you

can get your video out there the more

traffic you’re gonna get the more

traffic you get to the video the more

subscribers you’re going to get so

that’s how the game is played in order

to get your video out there but these

are relatively you know low time

consuming ideas to get your video if

getting your learning started is half

the battle what if you could do that for

free

visit skill up by simply learn click on

the link in the description to know more

so with twitter it’s all about tweets

it’s actually a verb now uh when you do

something on twitter you actually tweet

and there are a lot of people out there

tweeting in fact twitter has over 1.3

billion accounts so

a lot of tweets going on in the world of

twitter so as of the third quarter in

2018 last year twitter had 326 million

global monthly active users okay so

active meaning every day using the

platform on a daily basis so a lot of

people using twitter it’s very easy to

use as you’ll find out and what you’re

going to find out today is how to

increase followers on your twitter

account so they can see more of your

tweets okay a little bit more about

twitter there are 500 million tweets

posted every single day that’s a lot of

tweets so you can imagine with every

tweet is a hashtag that accompanies that

tweet so a lot of information being

disseminated across the platform so

tweets with videos so twitter does allow

videos as well as images attracts 10

times more engagement than other forms

of content so

if you watched our youtube videos and

some of the other videos we had out

there regarding facebook or instagram

you’ll know that videos do perform

better twitter is no exception so if you

have a video even if it’s done on

youtube or if it’s not unpublished on

youtube use it with twitter you’re going

to get more engagement so twitter has 75

percent of its users use the platform

for news okay so people go to twitter to

get their news that’s where they go they

don’t go to a regular website

content-based website they get their

news via twitter it’s just very easy to

digest because it’s so few characters 75

percent of b2b businesses market on

twitter so not only is a b2c or business

to consumer platform it’s a b2b business

to business platform so a lot of

businesses are on twitter

basically promoting either a product

service or trying to establish

themselves in the industry using the

platform so let’s take a look at twitter

and let’s take a look at some of the

ways in which you can increase your

followers it all starts with your

profile you always want to make sure you

have a complete profile your name

obviously the twitter platform that you

have is going to have a handle okay in

this example here it’s a totally real

person at totally real person is the

twitter handle and that’s what you’re

going to want to use to disseminate your

twitter profile to others so you want to

make sure that you have a good image you

have a real name and a good handle that

people can associate with and remember

so you want to be able to set up this

profile with a keyword friendly bio okay

a link to your website and a picture

that represents your brand always helps

so make sure it’s complete you can even

take a step further by customizing the

color scheme of your profile you can add

a header image that sticks to your theme

that will help your profile stand out

and so let’s take a look at an example

here so if i go to twitter here if we go

to simply learn twitter account okay

their handle is simply at simply learn

okay and they’ve customized the header

they use their logo now if you’re an

individual you probably want to use a

nice profile pic here where they’re

based a little bit about them so

just uh you know customize complete

profile goes a long way you don’t have

to go overboard with an elaborate design

so to speak but just make it stand out

make it associate with who you are as a

person and a brand those are best

practices in getting that profile up and

running you don’t want to use something

bland and generic you know take the

extra step create something unique make

sure your profile is unique you have a

good image okay make sure it’s complete

with you know telling people who you are

and what you’re all about that’s really

the first step on really any social

media platform so

you want to promote your twitter profile

to drive users from other social media

platforms so when you actually get that

twitter account set up and you actually

do have your handle go ahead and share

it that’s the first step in getting

followers if you’re already on facebook

if you’re already on instagram then use

those platforms to announce that you’re

on twitter you can also take that a step

further and you know send out an email

to friends or family or like i said if

you’re on facebook go ahead and set up a

post say hey guys i’m on twitter you

know come follow me so you could also

use business cards advertisements

marketing materials events to put that

twitter profile on okay so it doesn’t

have to be

within the social media sphere it could

be even on your website it can be even

in email so you can basically promote

that profile again you want to make that

profile that handle easy to remember so

totally real person is the profile in

this example we’re going to use that

profile every way we can whether that be

offline or online you don’t don’t be

afraid to use it on a business card

especially if it’s easy i can just

simply go to twitter and type in that

handle so you want to stay active on

twitter with regular retweets replies

and favorites and that’s just it’s just

so easy to retweet and reply and add

favorites so let’s take a look at that

on twitter so you could just simply i’m

logged in as me and if i want to retweet

something that simplylearn did i can

just simply click on the retweet button

and i can add a comment if i want to and

then i’m going to retweet that simple so

now that tweet is gonna show up on my

profile my handle and i could simply

like it if i scroll down here okay top

10 it trends shaping 2019 notice a

simple tweet supported with an image so

i’m just gonna like that so i can even

comment on it i can click on the comment

and click a reply here okay and that’s

gonna show up in this tweet here just

like if i click on this i’ll be able to

see what other people have written and

so it’s that simple if i want i can just

click on the email button and even send

a message to somebody right from that

tweet the point is i can do everything i

need to do right in the platform but to

get started if you don’t have any tweets

you know go and find other companies

similar to you look at their tweeting

and you can always retweet that that’s a

good way to get going with tweets that’s

what i started doing when i started on

twitter in 2008 i didn’t know what to

write particularly and i didn’t know how

to write it particularly well so i

looked at what other people wrote and

and tweeted and just retweeted those

that’s a good way to get your twitter

account started okay so engaging with

users is a great way to get more

followers so on simply learn i retweeted

one of their tweets i liked another one

of their tweets and it’s probably going

to get their attention somebody at

simply learn is going to say okay rob

sanders

went ahead and liked us and you know

what we’re gonna go follow this guy he

seems to be

somebody who’s an audience member who

likes what we have to do likes what we

have to say like what we’re tweeting

let’s go ahead and follow him and so

that’s a good way to get going with your

twitter account is to

really start retweeting and liking other

tweets from other users so you can find

an appropriate time to post your tweets

to increase exposure retweets and

followers and you want to do this you

could do it within twitter or as i’ll

mention later you can do it in a social

media platform like sprout social or

hootsuite or later or buffer and there’s

plenty of social media platforms out

there for you to schedule tweets point

is you want to be able to schedule those

tweets when it’s the appropriate time so

you don’t want to do it in the middle of

the evening because what’s going to

happen is likely by the morning other

tweets are going to bury your tweet so

you want to be able to find the

appropriate time to post your tweets so

according to a survey conducted by

hubspot the best time to post is between

12 and 3 p.m and why is that well most

people are usually on lunch check in

their phones yes twitter has an app and

in fact most people use the app just

like on instagram just like on youtube

the app is very popular on twitter so

it’s very easy for somebody to check

tweets especially during the lunch hour

and then from five to six pm that that

in between time when when people are

wrapping up work or heading home okay so

weekdays have shown to have the maximum

amount of engagement so during the week

when people are working highly engaged

with whatever they’re doing depending on

what industry you’re in they’re likely

going to

check the twitter and react during those

times okay so that was a a survey

conducted by hubspot but really what you

want to do is you want to be able to use

one of these social media platforms like

a hootsuite or later and find out

exactly when are people engaging with

your tweets when a what time of the day

what day of the week are you getting the

most retweets or the most likes okay

that’s what you want to do so you can

use this as a starting point as a best

practice but eventually you’re going to

have to cater to your audience based on

when you’re getting your tweets engaged

so you want to increase followers by

following more people it’s that simple

and so it really is that simple let me

rephrase that so it really is that

simple so if i go back to twitter you

know twitter is always going to

recommend somebody for me to follow and

normally those are people that are

similar as myself okay so they’re not

just going to choose random people

they’re going to choose people who are

following people you’re following so

there’s going to be a connection to some

degree or they could be people who use

similar hashtags tweeting the same

content so you want to go ahead and

follow people the rule of thumb on

twitter is if you follow somebody on

twitter chances are they’re gonna follow

you back you know i was once told when i

was using twitter that hey you want to

give somebody about three days to follow

you back so that’s always what the rule

i stuck to you know wait about three

days start following people

you can see here 833 people that or

accounts twitter accounts that simply

learns following and over 10

900 followers to simply learn’s twitter

account so for me i don’t mind having a

nice balance myself i have just as many

followers as i do following and that’s a

good thing so because you want to be

able to keep up with what people are

tweeting and so you can retweet at the

same time you want to be following

people as well because they’re going to

follow you back okay and that’s how you

can build up your twitter followers by

following people and it’s as simple as

clicking on a follow link so the key

here is to follow people who follow your

content people who are followers of your

followers and you can use twitter’s who

to follow list and upload your email

contacts to twitter okay since they know

you they’re more likely to follow you

back okay so you can use twitter’s who

to follow list and so if we go back to

twitter here’s the who to follow list

and so this is what twitter’s gonna

recommend but you can click on this link

here find people you know okay so if i

click on find people i know then i can

upload my contacts from outlook or gmail

and they’re going to find people who are

already on twitter based on who i’m

connected with so generally that’s how

it works that’s a quick way to get more

followers is to connect with people you

know by the way i’m going to follow

simply learn because i wasn’t following

them prior so now i just clicked on the

follow button now i am following so now

i’m going to see simply learns tweets in

my feed so let’s take a second to look

at a brand okay so it’s time for brand

watch let’s have a look at some of the

best tweets of 2018. now remember there

are a lot of active users millions of

active users that’s a lot of tweets so

what we did was we scoured twitter from

2018 and we went ahead and picked out

some tweets that we thought were pretty

good and so the first one is wendy’s now

i don’t know if any of you have actually

eaten at wendy’s i used to eat at

wendy’s a while ago i know their

frosties are pretty good so

what they’ve done is they incorporated

that frosty as part of a giveaway okay

so basically they’re saying hey grab

yourself a free frosty with any purchase

in our app so they’re encouraging people

to use our app and then they’re

following that up by saying hey and then

join us on twitch from two to five

eastern as we unlock all that frosty

goodness so they’re promoting something

that’s going to happen on a specific

point in time this is last january

they’re encouraging people to use their

app and they’re using that frosty as

kind of a carrot if you will okay it’s a

catch it’s a giveaway so they were able

to you know basically wrap a bunch of

things into one so get encourage people

to take part and i’m sure a lot of

people went ahead and took part of this

but we could definitely see that 206

retweeted this tweet 302 basically

commented on it and over 3 000 liked the

tweet so the tweet was good and it

basically engaged with users who doesn’t

like a free giveaway especially free

frosty so that’s why this particular

tweet really does some justice for the

target audience their audience they’re

they’re giving something away to their

audience just by allowing them to you

know use their app okay so this tweet

combines a lot into one and i like it

apparently a lot more people than i did

3000 plus also like this tweet and so

moving on to how to increase your

followers on twitter you want to mention

other people in your tweets to increase

engagement so what do we mean by that so

let’s look at twitter so go back if we

look at simplylearn just take a look at

some of their tweets what they’re doing

if we scroll down here they have

hashtags so they are mentioning specific

hashtags but you can also mention

handles as well so the hashtag is always

going to start with either the pound

sign but if we scroll down here if you

use the at symbol you’re actually

mentioning somebody so in this case

we’re mentioning matt bailey so matt

bailey says is matt bailey’s handle and

so if you get a shout out to somebody

they’re gonna pick up on that and then

they’re going to probably follow you

okay who doesn’t appreciate getting

recognized for something especially

something as small as a tweet okay

notice i can go ahead and click follow

if i want to follow him out bailly but

it’s not a bad idea to add people into

your tweet and you simply do that by

just using the ad symbol and using their

twitter handle it’s a good way to get

recognized by that twitter follower it

also increases engagement because it’s

adding validity to the tweet and it

definitely catches the attention of the

person mentioned remember if you use

that person’s handle they’re going to

see that that you mention them okay and

what it’s likely going to do is start

some type of twitter relationship okay

they’re gonna then follow you you’re

gonna follow them and chances of them

retweeting you in the future or

mentioning you in the future is probably

going to increase and overall that

increases engagement so another

important thing you want to do is find

and use hashtags that are relevant to

your brand and audience so this is a

must this is mandatory on twitter you

need to use hashtags twitter’s all about

hashtags every tweet that goes out

should have a hashtag okay so what you

can do is figure out what hashtags are

trending so here what twitter does is

they trends for you so these are all

specific hashtags that are trending it’s

mother’s day happy mother hey sunday

morning whatever works for you these are

trends that happen to be moving meaning

a lot of people are using them clicking

on them okay so you can use a popular

hashtag what i would also recommend is

using a unique hashtag the rule of thumb

is usually about two hashtags in a tweet

but that’s a rule of thumb but rules are

made to be broken do what’s best for you

if you want to include more than two

hashtags go for it the only thing i’m

recommending is include a hashtag so

find out which trending you could just

look right in twitter or you could just

create your own unique hashtag it works

both ways but when you have a hashtag in

your tweet and somebody clicks on it

then they’re going to go to that

particular handle that hashtag and so

when they look at the hashtag you’re

gonna see all the tweets with that

hashtag in it so that’s the idea behind

hashtags you want to have hashtags okay

so if somebody clicks on a hashtag that

you used then they’re likely going to

see your tweet in that hashtags feed

okay so that’s how hashtags work you

want to use hashtags okay but you want

to use hashtags that are relevant to

your brand and audience that’s really

the key so hashtags help your tweets to

be found through twitter search thus

improving your reach and increase the

visibility of your post so that’s

another benefit twitter has search

functionality so somebody can simply go

in and start searching on twitter so if

i go back to twitter i can just do a

hashtag and start typing in something

like spanish and i’m gonna get some of

the most popular spanish hashtags or

hashtags with the word spanish in it and

so this is an idea for me that if i want

to use a hashtag with spanish in it

these are some ideas but they’re

certainly searchable on twitter okay so

if i just click on spanish okay i’m

gonna be able to see all the hashtags

with the word spanish in the hashtag so

definitely use hashtags it’s the most

beneficial feature of twitter bar none

so some reasons why using hashtags also

a good idea well you’re gonna get more

engagement and you’re likely to get

retweeted as well so when you get

retweeted then that means more eyeballs

because if somebody sees your tweet and

retweets it they’re retweeting it for

their audience and so it could go viral

so to speak on twitter and that’s where

the engagement comes in so if you’re

using a hashtag that’s trendy well

somebody might like that okay if you’re

behind a specific movement or you’re

following a specific baseball or

football team or cricket team or

whatever team you’re following then if

you use that team in the hashtag that

could also get you some some likes so

don’t be afraid to use hashtags mix it

up play around a little use something

unique use something that’s trending

just use something but make sure it’s

relevant to the tweet find out what

works for your competition what works

for them might work for you too so you

know i work with simply learn but you

know simply learn has a good twitter

account you know they have lots of

followers they’re doing a lot of

tweeting so if i wanted to be just like

simply learn well i could simply just go

to their twitter account and see what

they’re doing okay see what they’re

using as hashtag see what kind of tweets

they’re implementing and see who’s

following them so i can simply just

click on the 10

900 followers that they have and what i

could do is i can go through and start

following the people that are following

them so just mimic your competition to

some degree or mimic others in the

industry you know look at what they’re

tweeting again start out by retweeting

some of the stuff they’re retweeting if

it’s good stuff if it’s a good tweet

don’t be afraid to retweet even your

competitors tweets okay use unique

hashtags use the hashtags they’re using

look at who’s following their brand so

you can really learn a lot from

others in your industry including your

competition because what works for them

again might work for you especially when

it comes to hashtags or people who’s

following them again people who are

following them would likely follow you

if you’re in the same industry so it’s

as simple as looking at who’s following

them and following those same people

remember the rule of thumb is if you’re

following somebody they’re likely to

follow you back so again you can analyze

things like the number of followers they

have the frequency of their tweets what

their profile looks like how they

respond to the competition of customers

okay what are they tweeting about what

types of content brings them more

engagement meaning of all the tweets

which one is getting the most likes or

retweets get some sense of what they’re

doing and again when i say mimic i mean

what i’m saying is pull best practices

from that twitter account this will give

you an idea what you need to do to get

more followers so it’s always a good

form of flattery when you can mimic what

somebody else is doing just like every

other social media platform following

twitter influencers who belong in your

industry is always a good idea so if

you’re in the food industry and there’s

these star chefs out there probably not

a bad idea to follow those star chefs

you know if you’re in the technology

industry well probably not a bad idea to

you know follow bill gates or elon musk

or richard branson or somebody else and

that’s a big influencer has an influence

on a lot of people okay but make sure

they’re in your industry that’s the key

if you can make sure they’re in your

industry and you follow them chances are

if they look at your twitter account and

see you’re posting or maybe retweeting

some of their tweets they’re likely to

follow you and if they’re following you

your tweets are to show up on their

handle on their feed and so don’t be

afraid to go out and connect and follow

those influencers it’s a good way to

boost up your followers so and this will

help you gain followers since you can

replicate what they’ve done with their

profile so again just like the

competition mimic what your influencers

are doing okay so people tend to follow

people who follow influencers so you’re

all of one like mind so to speak okay

influencers might retweet or share your

post if they find you retweeting

favorites and replying to their post so

remember if you’re following a retweeter

or excuse me an influencer and you

retweet their post chances are they

might retweet one of your posts and

again put you in front of a large number

of people since they’re influencers so

all of these are good valid reasons to

follow influencers because if you’re out

to increase your reach and exposure it’s

hard to ignore influencers in your

industry okay you want to use images and

videos while tweeting remember videos

get multiple multiple times more

engagement than not using them at the

very least use images but you use images

don’t use stock photography use images

that are relevant so one of these tweets

caught my eye here from simplylearn so

if i click on you know here it was

further down here it looked like you

know these are people who are engaging

in a conference and it might have been

one that matt bailey was at so it was a

retweet from matt bailey as a matter of

fact but you can see what simply learns

doing is they’re including either a

video or they’re including an image in

every tweet and so that’s likely to

boost up engagement so according to

buffer which is a another social media

platform adding a relevant high quality

image in your tweets can help you gain

more than 150 percent engagement okay

videos are six times more likely to be

retweeted so if you have an arsenal

video or even one video don’t be afraid

to use it my recommendation is trying to

use images as much as you can in almost

every tweet images go a long way and

again it’s going to help improve

engagement meaning more retweets more

followers okay more followers more

eyeballs so it’s a snowball effect just

by using images okay so let’s take a

look at another brand from 2018

pizza always my good example to use on

these webinars i like pizza here this

just says it all you know they’re

talking about art and they’re using

pizza in the form of art so they didn’t

really have to say much else here this

pretty much says it all and they did get

some retweets to get some to some likes

so sometimes you don’t have to say a lot

to make your point sometimes just the

image itself will do the job this was

actually not from 2018 this goes all the

way back to 2016. so still holds true if

you use an image that image is going to

get engagement okay so on twitter just

like most other social media platforms

you can promote your tweet so you can

use twitter ads to do that so you can

promote your tweet and what you do by

promoting it is putting it up above so

that most people will be able to see it

okay so see if we can find an example if

i go here i could see this person is

promoting their handle but if i go down

here i can see a promoted tweet by

constant contact so they’re promoting

their tweet here so it’s not a bad idea

if you have some media budget to go

ahead and either promote your tweet or

advertise on twitter so what that’s

going to do is put you in a more

prominent position and get your tweets

out there and the whole idea for that is

to get people to engage here you can see

a call to action from constant contact

so if i click on that i’m gonna go to

probably a landing page on their website

and so the whole idea when you advertise

on twitter is really just like any other

social media platform you want to put

yourself in front of the right audience

and so twitter’s no exception so with

twitter you could put yourself in front

of the right audience so what you could

do is you could promote a tweet you know

do promoted trends or you could do

promoted accounts so you have a number

of different advertising options on

twitter what we just looked at was you

know looking at promoted accounts and a

promoted tweet so when you do advertise

there are advantages you have to pay

only after achieving your marketing

objective so that’s a benefit of twitter

the cost per click it’s a cost per click

model so it tends to be fairly low you

could tell your audience so again you’re

picking and choosing who you want your

promoted tweet or trend or account to be

in front of and it’s targeting is based

on either engagement or it’s based on

keywords i.e hashtags so really you

could tailor who you want your tweet or

your handle to be in front of and so

that’s the really the benefit of twitter

if you have a lot of active users on

twitter you can really put yourself in

front of those active users if they’re

your relevant audience at a low cost per

click so it’s definitely worth the test

so you want to offer twitter support to

your users okay so i can’t stress this

enough okay so what you want to do is

when users have questions about your

product they’re more likely to tweet you

for support hence they’re likely to

follow your account so don’t be afraid

to use the messaging option as well so

if we go back to twitter okay chances

are somebody might have a question for

you here you can look at big ads it’s

great connecting with ppc experts can’t

believe tax season is here we’ve got

some great insights so what they’re

doing is they’re using the messaging app

but they’re offering that messaging app

in the form of customer service so don’t

be afraid to use you know direct

messages to reach out to people in the

form of support what you don’t want to

do is buy twitter followers chances are

you’re going to get the wrong followers

so even though it may boost your twitter

follow account these bots cannot use or

buy your products or services so stay

away from all sorts of buying of twitter

followers you want to build your twitter

following naturally twitter is also

cracking down on bot followers so a lot

of bot accounts that were paid to follow

users were shut down shut down by

twitter so just my point is everything

we’ve mentioned today is what you want

to take advantage of okay if you want to

pay for something pay for a promoted

tweet reach out to influencers look at

what your competition is doing use

hashtags okay these are all best

practices and organic ways to build

followers so don’t get involved with

anything that’s going to involve bots

and adding thousands of followers to

your twitter account because chances are

it’s just going to lead to no engagement

so create useful and relevant content so

what we started out by saying is hey if

you’re not sure what to do retweet

retweet what somebody else is doing you

know look at your competition’s twitter

account see what they’re tweeting get

some ideas as to what you want to tweet

so you want it to be useful and relevant

to your industry okay you want somebody

to engage that’s the whole idea behind

twitter the whole idea is if you’re

going to tweet something you want to get

somebody to engage with it so use

twitter polls your old recent blog post

brand news industry news and events and

highlight customer stories i mean all of

those are ideas that you can do to put

content out there okay so for me one of

the things i do is i’m definitely one

for industry news so if i’m in the

industry of digital marketing if google

did a recent algorithm update i’m going

to likely tweet about it or retweet it i

also am a blogger so on my particular

website if i blog i’m going to make sure

that blog gets over to twitter so those

are some ideas in which you can create

useful and relevant content on your

twitter account you definitely want to

get that content out there but you want

to make it useful and relevant quality

over quantity because you want people to

engage so bring variety to the type of

content you share so i’m in digital

marketing i deal with pay-per-click seo

but am i going to just do pay-per-click

and seo no i know that analytics i know

that you know google tag manager i know

that av testing all of those are

elements of digital marketing so i’m

going to branch out and talk about some

of those things that support digital

marketing so that’s an example of

bringing variety to the type of content

you share so don’t just stick to one

thing you know feel free to reach out a

little bit shake things up by sharing

other forms of updates like engaging

quotes and questions these work best

when complemented by an image and an act

as a great discussion starter so good

point here even if you want to branch

out of your industry and just throw in a

nice useful quote it’s always a good way

to gain some attention and get some

engagement okay let’s look at another

brand and see what they’ve tweeted about

so we’re looking at forester here so

think about emotional qualities and

their implications so

here you can see customers that feel

surprised or grateful or appreciated

they’re sharing that insight with you

and so this was interesting when i saw

this so what i did was i simply you see

the hashtag here for digital basically

if you wanna look at this particular

study i just went to twitter and i typed

in that hashtag and now i’m going to be

able to see you know some of the other

studies that they’ve done here you can

see top 10 i teach friends shaping 2019

so i’m just following the twitter handle

that they used so forester does a lot of

good research a lot of good insights and

so what they’ve done here that makes

this tweet look so good is they’ve

actually put an image of the results in

the tweet so they used an image to help

gain engagement or increase engagement

notice they also gave a shout out to

somebody as well as use some good

hashtagging so good tweet this was back

in 2016 but again a good use of the

image with the tweet so you want to

organize tweet chats to interact with

your users and bring in new followers so

you know you basically want to be

organized when you’re dealing with chats

so tweet chats enable you send out

tweets on a particular topic using a

designated hashtag so during a certain

time to interact with your your

followers and other users so you could

do it at a specific time to really get

out a specific topic but you want to be

able to stay organized so that you know

you what you’re chatting about is

reaching the right audience and you’re

getting the right following and right

engagement okay you can also pin your

best updates and tweets to your profile

so you can just use that pin and what

that’s going to do is pin it to the top

and keep it there so that you know

people who go to your twitter handle are

going to be able to see that best tweet

that you’ve done so what you want to do

here is use the one that’s most engaging

so pinning your best update or tweet

meaning the one that’s really had a lot

of engagement meaning retweets and

followers and likes you want to do that

you want to pin that to your profile and

that will enable first-time visitors to

see it and if they could see something

that other people engage with and that’s

going to encourage them to share and

probably follow you so and and that’s

always what you want to do you always

want to put your best foot forward so

pin your best tweet to your profile so i

mentioned this earlier use tools to

schedule when to publish your tweets so

here are some of the most popular

platforms you know i use sprout social

so if we take a look at sprout social

here i’m in sprout social i’m connected

to my twitter account i can simply just

start tweeting about something here so

you can see it’s going to let me know

how many characters i have remaining so

to 180 to start out with when i’m done

tweeting notice i can add an emoji i can

upload media i can tag a specific

location okay i can even you know call

out a specific twitter profile now i can

schedule this myself or i can use the

schedule below i can pick and choose a

time to schedule the tweet now again you

want to be able to use the sprout social

whatever social media tool you’re using

two

figure out when the best time of day and

the day of the week to actually tweet

when are you getting the best engagement

so ideally that’s what you want to do

you want to tweet when you’re likely to

get the best engagement when those

eyeballs are actually going to look at

that tweet okay but you also want to

separate out your tweets so they’re not

on one on top of another because if you

actually tweet back to back then those

tweets are just going to get buried so

if you spread them out a little bit then

you’re likely to maximize your number of

impressions or eyeballs on that tweet so

if you schedule a tweet multiple tweets

in the same day then post them a few

hours apart or an hour apart so that way

you’re always going to get that maximum

visibility so these social media

platforms really help you in not only

scheduling but figuring out what tweets

got the best engagement and when and

then that way you can replicate that

success so again it’s not just sprout

social hootsuite buffer they’ll help you

determine the exact time your audience

is most active and schedule posts to

increase traction so you know most of

these social media platforms do the same

thing so really what you want to do is

you really want to nail down that exact

time your audience is going to be most

active okay that’s the whole idea behind

using it and when you actually do tweet

you are going to get results and these

social media platforms are going to

share those results with you and then

when you understand based on your

audience behavior when they’re engaged

when they’re not engaging that’s when

you’re going to fine-tune your

scheduling so what you also want to do

as you’re doing these tweets as we

looked at earlier with wendy’s is run

contests or giveaways remember randy’s

gave away that free frosty you don’t be

afraid to give away something if it

means more engagement more eyeballs

which could lead to basically future

customers so contests can help increase

your reach and exposure and each new

participant can be considered as a

potential follower so it also gives your

followers an opportunity to tag their

friends who would be interested in

participating so really come up this is

a great way to be creative come up with

a good idea to get your your audience

involved because what’s likely going to

happen is your audience is going to

share this contest with others that

aren’t following you and so what’s going

to happen is when they share it you’re

going to get more followers you’re going

to get more eyeballs and again

potentially more customers so embed your

twitter updates on your website you

could simply do that

it’s very simple but when you do then

people to your website will be able to

see your tweets so if i just go to my

website here if i scroll down we

actually have your twitter embedded on

our website as well because we want you

know people to see what we’re tweeting

about and you can see i just retweeted

the simply learn tweet at the beginning

of this particular webinar and it’s

showing up in my feed here so that’s

when people actually go to my website

they’ll be able to see what i retweeted

and that’s going to help simply learn

out because simply learn is likely to

get some clicks on this particular tweet

from my website so it’s also a good way

to keep your website fresh and updated

because if you’re an active twitter user

and you’re tweeting a lot then hey

that’s gonna show up on your website and

it’s gonna show that hey you’re fresh

you’re engaging you keep up to date it’s

just gonna make it look good and make

your website feel fresh and not stale so

embedding your twitter updates will help

you add new followers as well because

it’s people who are coming to your

website that may not even know you have

a twitter account so you can also do

this in a blog post and a newsletter and

other forms of communication media so it

doesn’t necessarily have to be just your

website but i would definitely recommend

it because it will give a boost to your

twitter account so now let’s take a look

at the final brand watch let’s take a

look at another tweet that caught our

attention and this is from playstation

so playstation is mentioning hey we got

a multi-view on apple tv today with

support for up to four live channels on

one screen okay so you know they’re

promoting a new feature that they have

with playstation and you can see they

supported that with an image and they

got some really good engagement here so

they’re basically saying hey look what

happened to us today you know check out

this new feature that got supported on

apple tv so you never know what’s going

to happen with a tweet when you tweet

good things are likely going to happen

whether that be somebody liking it

retweeting it or somebody adding you as

a follower something good is going to

come out of tweeting twitter is an easy

platform to use and if you take into

account all these best practices you are

going to increase your twitter followers

today we’re going to talk about how to

increase instagram followers today’s

webinar we’re going to have some tips

and and best practices for you to take

advantage of to increase instagram

followers so let’s get started and talk

a little bit about instagram so

instagram is not really an up-and-coming

platform it is already up and coming a

lot of users in fact 500 million daily

active instagram users 500 million daily

the user base growth of more than 300

year over year so it’s growing and

growing and growing it’s become more and

more popular ever since it’s launched

back in 2010 and then there’s more than

100 million photos uploaded daily so

it’s a platform where you can upload

photos tag those photos even use and

implement videos and photos have become

very popular with the advent of mobile

technology that the instagram app makes

it easy for you to post your photo so

there’s no surprise there’s a growth

there’s no surprise there’s a lot of

users there’s no surprise that there’s

100 million photos plus uploaded daily

and then there are 400 million stories

posted daily so when you post something

you can create a story out of it and

there’s 400 million of those per day and

then there’s more than 50 billion photos

shared to date so since 2010 platform

nat which is now owned by facebook has

become really really popular a good

place for you if you have your own

company if you have your own brand if

you have your own products it’s a good

place for you to really showcase that

service that product that brand because

of the user base how easy it is to use

and the wide reach it has for you in

which to tell your story so i’ve

mentioned there are lots of photos

shared today close to seven billion

dollars revenue generated through

instagram mobile so on top of everything

i just said there’s a lot of e-commerce

going on here too so instagram is a

platform in which there’s e-commerce

integrated within the platform so as a

business who offers up products you can

actually generate revenue for yourself

on the flip side instagram which is

owned by facebook has an opportunity to

sell advertising spaces instagram so

instagram is an e-commerce platform to

say the least in fact instagram is

because it’s so popular because it’s

part of facebook’s advertising platform

they’re more than 2 million advertisers

on instagram so amongst all those

stories videos and photos and hashtags

you’ll see some ads and then because

you’ll see ads because you’ll see users

you’re gonna see businesses it’s just

good place to really set up shop and

really tell your story through the world

of photos and videos so 25 million plus

businesses have already migrated over to

instagram and that’s growing and growing

and growing so it’s an opportunity for

you to work with other businesses so the

arrow is definitely pointing up on

instagram there’s a lot going on here

easy to use application especially when

it comes to photos and videos so we’re

gonna go through some tips and tricks

today and we’re gonna talk about

everything there is to know about

instagram and how to increase your

followers so let’s take a look at tip

one here so because instagram is an

application everything you do on it is

through the application now you could

certainly view a web page version on it

but you really can’t do much out of that

so if i go to my instagram account for

example using my desktop i could see my

profile and i can edit my profile to a

degree but everything you’re doing is

through the application so when it comes

to that tip one here is take advantage

of your bio so regardless of what

industry you are you’re in who you are

you really want to have a clear and

concise and compelling bio why because

this is your introduction to the world

you want people to know who you are and

because if you don’t really become very

clear to people they’re not going to

follow you so this is where it all

starts you need to take advantage of

your bio have a clear and concise bio

and have a link to your website or some

contact information so to me this is

where it all starts you gotta have a bio

because that’s what people are gonna

look at and they’re going to decide

whether to follow you or not based on

primarily that bio that’s where it all

starts so make sure you have a good bio

that’s tip number one so you’ll have to

make sure that your landing page is also

mobile optimized since most instagram

users are on mobile so if you’re going

to put a link to your website and

somebody’s on the instagram app and they

see your bio and they like it and you

have a link to your website make sure

that landing page they go to is mobile

optimized so tip number two everything

you do on instagram when it comes to

posting evolves around hashtags so

that’s the backbone of the platform just

like most platforms out there social

media platforms like twitter or facebook

pinterest you’re going to have hashtags

accompany those posts so instagram is no

different but in this case you really

really want to take advantage of the

hashtag so hashtags are there to help

users find your content so you want to

start out by using hashtags that are

relevant to your business so if you’re

in the food industry you’re going to

post something related to food do the

appropriate amount of research to find

hashtags to describe your brand and also

are being searched on instagram so what

does that mean that means do a little

bit of homework on instagram you know

see what searches or see what other

brands in your industry are using for

hashtags don’t be afraid to use the same

hashtag but mix it up hashtags are

important so don’t be afraid to put a

hashtag in there that really defines

what your business is about but if it’s

relevant use other hashtags that are

popular or people are using to find

information so mix it up but the key

here is relevancy you want to make sure

you align your hashtags with your

content and making sure the connection

between the hashtag and the content is

relevancy so using the popular tags on

your photos or videos might get you some

immediate engagement but it may not help

with future goals like long-term

engagement new interested followers and

sales so here really what i’m trying to

say is look pick and choose your

hashtags carefully because if you use

something broad or something

non-relevant yeah you may get that click

to your instagram page but that doesn’t

necessarily mean somebody’s gonna follow

you or that doesn’t mean really mean

somebody’s gonna be interested in what

you have to offer so if you use

something really popular and broad yes

you’re going to get short-term

gratification but not long-term interest

tip number three post your content at

the right time so according to sprout

social which is a social media

scheduling platform among other things

so they deal with a lot of people using

their platform and posting content via

their platform they have data and

they’re telling us based on the data

they’ve collected that the best time to

post is between

2 and 3 p.m and the best day to post is

thursday now that may be all fine and

true according to a sprout social study

and so you may want to go with this 2 to

3 p.m and this is probably local in case

you’re wondering what time zone we’re

referring to so this is all local to you

so go ahead and try that out try 2 to 3

p.m on thursday the thing is what you’re

gonna have to do eventually is figure

out what the best time to post is okay

so if you’re pointing out a lot of

content and you’re putting out content

throughout the week at certain times of

the day or throughout the day you’re

gonna have to determine which time of

day and what day is generating the best

engagement for you who’s looking at your

post at what point of the day what day

of the week and so you’re gonna really

have to lean on a social media platform

to help you determine that because

they’re gonna have the data that you

need to determine what the best time of

day to post is okay so we’ll talk about

social media platforms here shortly we

just know that when you post post with

some rationale in mind ask yourself

before you even push that publish button

or before you even schedule that post

this time of day in this day of the week

makes sense so you always want to post

at the right time because you could be

missing your audience so remember when

you do this you’re going to be working

with some platform and instagram also

has some analytics for business accounts

so instagram will also give you some

feedback as to how you’re supposed to

perform it and we’re going to talk about

that here shortly as well so let’s move

over to tip four here so steal followers

from your competitors okay so if you’re

dealing in a very competitive industry

and your competitors have a lot of

followers it’s very very easy to see

who’s following them so the easiest way

to do this is just interact with your

competitors followers you could you

follow a user like or comment on their

photos and so the more you engage with

people the more you stand to gain from

them so you could see who your

competitors followers are and you can

add them as a follower just by following

them so start engaging with them if

they’re liking your competitors brand

then what the chance of them liking your

brand could be great so check out who

your competitors followers are if they

seem like somebody who you would want to

be following your brand then go ahead

and interact with them and how you

interact is again you can like something

that they post or you can comment on

something that they posted and engage

with them okay it doesn’t take that much

time it’s a good way to

gain followers so if we’re on instagram

we can simply just click on the brand’s

followers so here i can see this brand

has 127 followers and here i can see all

the followers and what i could do is

simply just click on one of the

followers and i can go to their profile

and from there i could see what they’ve

posted in terms of videos and images and

i can like or comment so just doing

something as simple as this

gets you an opportunity to engage with

somebody who can then turn around and

follow you so tip five pay for sponsored

posts and product reviews so a number of

ways you could do this here so pay for

sponsored post so you can find an

influencer satisfies a couple of

requirements they have large following

and an email address in the profile so

you can connect with them and ask them

for sponsored post pricing so it’s as

simple as that as reaching out to

somebody who has a large following okay

so if you do this then it’s going to put

you in front of a large number of people

and so by doing this it’ll help expose

your brand to that larger audience and

help build your credibility because

you’re connecting with somebody who has

a large audience as well so do a little

bit of homework find people out there in

your industry who has a large following

and make sure they have that email

address in their profile so you can

contact them and when you contact them

you know ask them for sponsored post

pricing so if the influencer has an

email address then they’re open to

sponsored post or shout out so that’s

the key so they got to have that email

address and when they do then it’s all

about asking them and connecting with

them on being a sponsor to one of your

posts okay you want to get yourself out

there in front of people this is the

quickest way to do that okay so tip six

we want to use geotags for easier

discoverability okay so tag your images

videos or stories by tagging the

location city or venue where it was

posted from so very easy to do as you’re

posting just go ahead and and there’s an

option in there to say hey where you

located or what city are you located in

so locations have their own feed and

stories which you can contribute to so

go ahead and add that extra element to

your tags so if somebody’s in that

location the chance of them engaging are

going to be great and it’s good for

local businesses because if you’re local

and you’re posting your location then

again somebody in that location is

likely to engage with you so tip seven

use instagram stories to attract

followers and grow your user base so

stories a really big feature on

instagram so what stories could be used

for is just show footage of an

environment so it could be your office

it could be your home it could be you

know the playground it could be the golf

course it could be anywhere that you

want to show vintage of so you want to

post new

relevant to your industry so if you’re

in the food industry hey wanna go in the

back into the kitchen and post a story

about how a particular bread or cake is

made okay show off your product so if

you are in that food industry and say

you’re in the pizza making business

perfect opportunity to show people via

an instagram story how to make that

pizza and how you make that pizza what

ingredients you use how unique is your

particular product and that’s really

what you want to get across when you do

a story you want to show something

unique and relevant that’s going to

grasp people’s attention you can promote

a company event so if you’re celebrating

say 200 000 subscribers create a youtube

video or you can create an instagram

story it works just as well so you can

endorse your company’s blog post you can

post positive user reviews so these are

all features of a story increase

interactivity with polls sliders etc and

then you can also mention other

companies that work with or follow you

so great use of instagram stories is do

a shout out to somebody else so

instagram stories is a really big

feature with instagram check it out you

know you can just do a search for

instagram stories in fact let’s get some

of you users involved what best

practices do you have when creating

instagram stories why don’t you go ahead

and share your instagram story with us

by putting that instagram story in the

comment section below so we want to get

everybody involved here because there’s

thousands upon thousands of great

instagram stories out there to be shown

and viewed and engaged with so go ahead

and share your instagram story if you

have any other tips or tricks then go

ahead and put those in the comments

section so that everybody can benefit

from them so the only thing to keep in

mind when you’re creating these stories

is what are your followers interested in

seeing so your stories could teach or

promote something to your user base so

always keep that in the back of your

mind you know for me i always go back to

what industry are you in if you’re in

the food industry hey you know people

who are following you or interested in

food if you’re a pizza company you know

show off that pizza if you’re a bakery

show off how you make your breads and

goods baked goods whatever it is you

have show it off because if somebody’s

following you that’s what they’re

interested in so tip number eight

highlight important stories so you want

to highlight highlight serve as the

easiest way to create a first impression

for a potential follower so with

highlights can be used to tease what

your contents about create a trailer for

what your brand offers promote and

promote your product highlights are

there it’s a good feature it’s a first

impression for potential followers so it

teases what the contents about it

creates a trailer so to speak for your

brand and promote your product so use

highlights and again any users out there

who have good examples of highlights go

ahead and put those in the content

section or comment section uh right

below this video so remember stories

have only a 24 hour life lifespan so

highlights can be used to give them a

second wind okay so highlights serve a

purpose it teases what the contents

about it promotes the product and it

really kind of accentuates that story

tip number nine ask for followers so

sometimes people need a little push

before they can follow you on instagram

even if they enjoy your content so you

can ask users to become your followers

in the caption the comment section even

work it into your content so in other

words when you’re posting something

don’t be afraid to say hey follow me you

know i got some good stuff here be

confident you don’t want to do it for

every post of course but you know pick

and choose if you feel you have a really

good post you know really good image

that you think is going to gain a lot of

followers and engagers then you don’t

necessarily need to put a caption in

there but if if it is popular then go

ahead and say hey this is a popular post

you know think about following me or put

something in the comment section you

want to do it kind of succinctly you

don’t want to be begging but just work

it in to some degree okay but don’t be

afraid have some confidence and asking

for followers so when you do this it’s

very similar to how we do it on youtube

so you can ask viewers to subscribe to

their channels at the end of the video

so it’s if on youtube basically you’re

saying hey if you like what we have go

ahead and subscribe it’s no different on

instagram if you have something you’ve

posted just go and say hey you like this

yeah go ahead and follow us it’s that

simple so tip number ten take on the

latest trends to get more followers so

align your content to cater to trendy

topics or hashtags to improve engagement

and discoverability so really what we’re

trying to say here’s your competitors

follow influencers what are the latest

trends and you can get an idea of the

latest trends by you looking at hashtags

so what hashtags are trending which ones

are people using the most so really what

you want to do is whatever’s trending in

your industry you know ride that wave so

to speak now it doesn’t have to take on

your entire profile but there’s nothing

wrong with one or two posts if

something’s really taking on popularity

then go ahead and post about it as well

you know for example in the wine

industry if there’s a new wine that

really came out that’s really gaining

some popularity go ahead and post about

it with the same hashtag and with the

unique hashtag so don’t be afraid to

you know ride the wave of popularity so

to speak because it shows that you know

you know what you’re talking about it

adds some credibility and it’s going to

get some you know viewers over to your

instagram profile so keep in mind you

need to keep your content relevant

because if your audience is interested

in what you have to offer then they’re

going to be engaged however you know if

you’re joining the discussion in a

relevant manner keeping in mind whether

your audience will interact or not is

important but just always keep in mind

you always want to stay within your

industry and relevancy for your target

audience so tip number 11 run contests

and giveaways and so just like on

youtube just like on facebook i mean

instagram is no different you can

increase reach and exposure by running

contests since most followers would tag

their friends to let them know about it

it’s a good idea to run contests and so

what’s an idea of a contest well again

if you’re running a pizza parlor you

know you could say hey what’s your

favorite pizza or give me your favorite

pizza ideas and you can run a contest

and you know you can have people even

create their own pizza and post an image

of it you can have people create stories

on the best ways in which they create

pizza or their experience in another

pizza parlor there’s lots of things you

can do to create a contest and you don’t

always have to give something away you

could just do something for fun

especially if you have a lot of

followers if you have a lot of followers

then somebody’s going to take part in it

so don’t be afraid to run contests just

to make it fun and light it up a little

bit so each tag can bring you a new

audience member who could be a potential

follower so anytime you run a contest

people are gonna tag their friends to

let them know about that contest so

those friends are gonna come over and

likely engage so that’s the beauty of

running a contest or giveaway is chances

are word’s gonna spread and it’s gonna

get you some new followers so that’s the

the end benefits so to speak but the

real benefit is keeping your audience

engaged so tip number twelve we want to

stay consistent with posts so having a

consistent pace and theme for your post

can have a huge impact to convert

visitors so when we say consistent you

know if you’re again that pizza parlor

stay within pizza you could branch out a

little maybe and talk about salads or

talk about beverages to you know as a

complementary factor to the pizza okay

but don’t talk about hamburgers if

you’re focused in on pizza so we want to

stay consistent with your theme this

method involves less effort with a

faster production of instagram content

so that mean what we’re really trying to

say here is focus stay focused on who

you are if you do that if you’re

consistent and you’re gaining some

followers and that’s what people are

coming to you for the content that

you’re good at for the industry you’re

in okay so if you start varying it and

branching out then it’s gonna muddy the

water suppose so to speak and you’re

probably going to get less engagement so

set a theme on instagram by maintaining

consistency and your personality filters

colors and layout and really what i’m

referring to is post and when you have

post something you’re you’re really

creating a personality for yourself okay

so if you’re in fashion for example and

you’re in the jeans industry well jeans

jeans jeans right that’s your

personality accentuate it with different

outfits related to jeans but you know

when you start talking about dresses and

shoes and that kind of blurs your your

personality a bit so if you stay

consistent with thin jeans and outfits

that go with jeans then i think people

are going to start to pick up on that

personality so tip 13 keep track of your

instagram following so you can analyze

the growth of your channel with tools

like socialblade that could tell you how

many followers you lost over time and

how engaged they are okay so you can use

data gather from here and from instagram

business account to diagnose where

you’re faltering so let’s take a look at

socialblade as an example here so if i

go over here i’m going to go to

socialblade here i can enter in

basically any account after i register

and i could see how that account has

performed you know where they rank you

know how many uploads they have what

country they focused on what industry

and the beauty here is i could see and

i’m looking at youtube as an example i

could see you know how my post to

perform well you could do this for

instagram you could do it for facebook

so you can really get an idea of

how your account’s performing so

socialblade’s a great platform for

measuring and again you do also have

instagram business insights so with

instagram business insights basically

what you’re going to do is you’re going

to go to your app right and then from

the app you can basically look at your

insights from there so in the app itself

you’re going to click on the upper right

three lines and from there you’re going

to see insights and when you go to

insights you’re also going to see you

know what your reach is how many

impressions and some engagement metrics

terms of your audience where they’re

located the age range okay you’re gonna

also see some content related

information so there’s a lot you could

see from the the instagram insights

analytics insights but you can also see

additional information from socialblade

so the key here is when you’re looking

at your data you want to look for

patterns and post what posts receive the

most amount of engagement so if you see

something working obviously replicate it

you know you don’t want to replicate it

immediately but make note of it and use

it for future content so tip 14 use

instagram ads so instagram ads give you

complete control over advertisements so

how they appear and who sees them so

with instagram ads you can run photos

you can run videos carousels slideshows

stories so we mention this on other

webinars for facebook advertising it’s

worth repeating so if i go back into say

facebook ads manager i can pick and

choose my placements and really what i

want to do is pick and choose for

example instagram and so i have

instagram feed i have instagram stories

so and i could see with the video

requirement or the media requirement is

for running on instagram so with

instagram you can run stories you can

run videos single image ads you can run

carousel to really you could put your

best forward meaning take the post

that’s performing well and maybe you

want to advertise that promote it so

you’re going to run this through

facebook ads manager and it’s going to

tell you you know what your audience

size is your potential reach okay what

your daily results would be so you’re

going to get all that information when

you run your ads on facebook ads manager

but it’s a great opportunity for you to

really push forward if you’re running a

promotion it’s really an opportunity for

you to push forward that promotion other

advantages scalable pricing self-serve

and instant robust reporting and highly

refined audience retargeting so all of

that is in the facebook ads manager you

can get all the reporting units you need

meaning you know who saw the ad did they

click on it okay you can refine that

target audience you can go back into

facebook ads manager and refine who your

audience is so lots of flexibility here

and advertising on instagram but the key

here is if you want to run advertising

on instagram you know think about what

it is you’re trying to promote if you

feel something needs to get promoted

then go ahead and you know you can

either again reach out to somebody and

have them sponsor it or you can run it

as an advertisement so let’s move on to

tip 15. so we want to create visually

attractive and eye-catching ads so if

you are gonna run ads you know here’s

some things to keep in mind okay you

wanna use images that are natural and

seem native okay you don’t want to use

any stock photography first off you want

to use something that you’ve done okay

you want to minimize the amount of text

so let the image do the talking you want

to ensure your caption relates to the

image and resonates with your audience

okay so you have an opportunity to add

some text below the image okay so make

sure it resonates and then of course use

hashtags to show your ads to target your

audience but a wider relevant audience

so hashtags do play a role here as well

so these are some tips if you’re going

to create ads you want to take these

into account the whole point of the ad

is to get people over to either web page

or to your profile page okay so that

they can engage and take action so

instagram ads will help showcase your

product service or brand in a way that’s

memorable and unique so if you really

want to get your vision your brand your

product out there in front of a lot of

people then advertising on instagram is

a good way to do that so since we’ve

been talking about pizza throughout this

webinar there’s a good instagram a

profile here about pizza you know i’m

getting hungry just looking at this

hopefully this is an example for all veg

and non-veg pizza consumers i mean you

can see this profile here they got the

website you know they get the handle

okay so they have a lot of followers so

you know if i’m in the pizza industry i

can go ahead and you know click on their

followers and see who who’s following

them who they’re following so

some really good shots of pizza here it

looks like you know a lot of people were

involved in this you could see lots of

different examples here some cute ones

you know some funny ones some humorous

ones so you know just taking a look at

something like pizza which you know most

people enjoy you know most and you can

kind of appreciate you know how much of

an advantage instagram can be because it

really you can accentuate photos you can

have fun with it you can really run some

contests here you know give us your best

pizza photo so

here you know you could say use daily

pizza as a hashtag for feature okay so

they’re even encouraging you to use a

specific hashtag so you can really do a

lot here on instagram this is just a

good example of what you can do and have

fun with you know with an example like

pizza just to give you some ideas so

let’s move on to tip 16. take advantage

of instagram tools so you can use

scheduling tools like later hootsuite

and buffer so i can’t stress this enough

you know when it comes to

measuring the engagement of your

instagram post you’re definitely going

to need a social media tool so you’re

also going to need it if you do a lot of

you know posting on instagram so let’s

take a look at an example we’ll use

later.com so if i go to later here i can

see you know i can use this to upload my

images to my profile so here you can see

it’s scheduled throughout the day of the

week so that way we’re not overlapping

you know we’re scheduling based on the

times of the day that people are gonna

look at this so

you know here i could see you know

particular stories if any stories are

posted okay i can look at it from a

weekly or monthly preview

i could see what’s been posted okay and

more importantly as a schedule tool i

can also see the analytics i could see

you know how many were posted how many

followers so this is really important

because you know if my profile is

growing i want to be able to see what

posts perform best what the audience was

like you know by gender by age by

location so again i can look at it by

post performance story or hashtag

analytics as well so later really goes

into details about you know what’s

driving engagement so here you can see

some hashtags that this become a

particular company is using on instagram

so here you can see how many posts with

this hashtag you know and what and kind

of engagement did they receive do they

receive likes comments impressions how

much reach do they get how many saves

and it really just does go into detail

so later does a good job i like this

platform especially for instagram it’s

great for scheduling but more important

you know in addition to the instagram

analytics you can really lean on you

know this particular platform to get a

really good idea as to you know how

particular posts are performing remember

if a post is performing you want to

reuse it at a certain point in time okay

learn from best practices learn from

what’s working learn from what’s not

working if something’s not working then

don’t do it again so you can really get

a good breakdown here in later.com so

remember these tools place an emphasis

on automation okay enabling you to

automatically post at a scheduled time

so you want to lock it in at a certain

period of time and i have to worry about

it so it allows you to really hone in on

that particular time of the day and day

of the week so that you’re really

maximizing your chances of getting good

engagement okay so develop your own

signature styles to set up a style and

content theme so that you’re able to

stand out amongst the various

competitors so you know again just going

back to our pizza example lots of good

photos of pizza and but this is their

style this is who they are you know

they’re not a particular brand they’re

just you know people who like pizza okay

and they’re having fun with it okay so

that’s their style you know they’re

posting really good shots of all these

different types of pizza different

styles different toppings and just to

give you an idea of how popular pizza is

and what you can do with it okay so

again this is a good basic example um of

what you can do

with something as simple as pizza so

don’t be afraid to experiment you know

try something different with your

profile you know do something different

you don’t always have to follow what

everybody else is doing that’s the great

thing about instagram it allows you to

be free and creative in fact if anybody

has any styles that have worked for them

you know feel free to put something in

the comment section we’d love to hear

your thoughts so tip 18 use user

engagement to your advantage so i just

mentioned that using the later example

so we want to be able to

learn from what’s working and not

working so user-generated content shows

off your brand to be authentic and

improves your relationship with your

followers so you know you want to be

unique with the content that you’re

posting so

if you do that you’re likely to build

that relationship and you know increase

your followers and you want to be able

to see of that user generated content

that ugc which is performing which is

not performing okay so basically your

followers and your audience are telling

you what’s working and not working so

take advantage of that remember going

back to hashtags you could set up your

own unique hashtag and ask your users to

post images or videos relating to that

which you can post in your brand’s

account so just like the whole pizza

thing they’re saying hey look you know

use daily pizza for a feature okay

that’s a good example of something you

can do as well so you could set up a

unique hashtag and say hey use this

hashtag and that’ll help you gain some

followers that’ll help you gain some

notoriety and some visibility on your

platform tip 19 use high quality images

and videos just like on youtube just

like on facebook instagram is no

different images must be of high quality

authentic and original i mean again one

more time go back to the pizza these

images look to be pretty high quality i

mean if you have a decent mobile phone

that’s all it takes a mobile phone with

a camera that is that’s all it usually

takes you know you want to be able to

get that that right shot you don’t want

to use anything that’s of low quality

because it really is going to take away

from you know the story you’re trying to

tell so you don’t have to be

professional per se just make sure what

you’re posting whether it be video or

whether it be an image is of high

quality and remember videos needs to be

fun and informational without causing

the user to lose interest so you know if

you’re going to create a video you know

go ahead and you know make you can make

it short make it fun okay you can see

here these guys are just showing you how

pizza is made doesn’t take a long time

they’re just going through the motions

they’re not boring you with details

they’re not talking really quick and

easy just to give you an idea it doesn’t

have to be as serious it can be fun so

video content needs to be fun and

informational without causing users to

lose interest that’s the key short sweet

unique authentic and fun have fun with

it so worth repeating don’t use stock

images on instagram because you know

they don’t really bode well for your

particular brand you know it’s instagram

it allows you to post original content

that’s the whole purpose of it okay and

on the video side be concise high

quality and informational enough okay so

you have to hold the user’s attention

here so when we say concise you know

don’t make it a five minute video

obviously make it high quality relevant

to what you’re trying to offer and if

you can do that you’re likely going to

hold the user’s attention so tip 20

promote your instagram page and other

social media channels so facebook and

instagram are part of the same family so

this seems like a natural but you know

don’t be afraid to

promote it on other channels like

pinterest or or youtube the whole idea

is to get users to your instagram page

and encourage them to follow it so you

know you can always put that url in you

know other platforms like youtube

nothing wrong with that at all okay you

can also promote your page offline with

print ads and during other relevant

events and then i would even take this

to further is you’ll probably see you

know

an instagram

logo on a webpage along with other

social media icons so you always want to

help promote instagram on your web page

as well but you can do it for offline

with print ads so you can simply just

put you know whatever your your slug is

for instagram whatever your id is

whatever you’re using on instagram

that’s what you can use don’t be afraid

to promote it offline or online social

media marketing tools social media

always a great topic to talk about so

we’re going to finish up all our digital

marketing tools with social media we

talked about seo paid competition

affiliate email

you know web analytics it’s just

appropriate to finish up with social

media because social media has so many

tools available so many okay

the first one i can think about here is

hootsuite hootsuite is a great social

media marketing tool to use okay it’s a

freemium okay you can set up a free

trial here

you you basically a base account and

then uh you can use hootsuite to do a

lot of things anything from setting up

landing pages to actually publishing

content to listening hootsuite to me is

one of the most powerful social media

marketing tools available you got buffer

buffers a paid version but you can

actually set up a low cost or free

account actually on buffer and then move

to a paid account okay you got

tweetdecks been around a long time that

is actually free and i would recommend

tweetdeck and we’re gonna take a look at

that here in a couple minutes okay and

then you got sprout social sprout social

is another social marketing platform

similar to hootsuite do a lot of

reporting a lot of publishing you can a

lot of listening and so we’re going to

take a look at sprout cholesterol today

as well before we do that

let’s go over why

these tools are important to us from a

social media perspective you’re pumping

out a lot of content so you need to be

able to

smartly efficiently you know schedule

and manage your post okay so you’re not

just working likely with just one

platform like facebook you’re probably

on a number of different platforms

depending on your business depending on

your bandwidth depending on what you’re

selling your products etc

your audience obviously has a lot to do

with it you know it could be instagram

pinterest you want to be able to

consolidate all that and manage it in

one place and that’s what social media

marketing tools do they allow you to

manage everything in one place so if you

can manage everything in one place then

these social media marketing platforms

need to be able to make it easy for you

to add and manage different accounts

okay so a lot of them have the ability

for you to add you know not just one

twitter account but multiple twitter

accounts and not just one social media

platform but multiple social media

platforms and a good social media

marketing so worth its weight will help

you monitor

the results so monitor social media

posts that help drive leads and sales in

other words you’re gonna have a lot of

different metrics associated with each

social media marketing platform okay

which one is actually doing its job okay

so you want to be able to easily manage

these platforms applications and

websites very efficiently okay so

instead of having to log into each

platform is log into one place get a

sense of what’s been posted what the

engagement is did they purchase etc and

what you want to do is be able to

individually customize every social

media post across different platforms so

it just makes it a lot easier to do that

in these social media marketing tools

okay you don’t want to send out a

blanket message across different

platforms you want to be able to

go ahead and customize a post depending

on what that post is depending on what

the product is what time of day what

target market what target audience so

customization is a lot easier using

these social media marketing tools you

want to be able to engage with brand

advocates so listening

is a good thing with social media

marketing tools using the listening

functionality so you can actually see

who is a brand advocate who’s not a

brand advocate who’s an influencer who’s

not an influencer and then of course you

want to analyze the behavior of your

audience and optimize individual posts

on real-time data so

if for example you post something using

one of these social media marketing

platforms and you see it go viral then

you want to be able to react to that in

real time so you’re going to be able to

see that in real time on these social

media marketing tools these platforms

like sprout social and hootsuite and

then you’re going to be able to react to

that behavior and then of course

monitoring website traffic and

conversion rates that’s key we always

want to monitor conversions based on our

kpis our business goals so there are

also a few important digital marketing

tools that can help you in different

ways okay so without further ado let’s

jump in and take a look at what’s

available in terms of social media

marketing so just a quick reminder if

you are

running

ads on facebook or you’re posting on

facebook as an example or any platform

in general that platform’s going to have

its own

metrics if you will so for example

facebook has something called facebook

insight so you’ll be able to actually

see you know what’s been posted based on

you know the last seven days in this

example how many page views you’re

getting engagements recent posts so just

to let you know

yes you can go into any one of these

platforms on its own and look at metrics

just like you can do if you’re running

facebook ads okay you can go right into

facebook ads manager and view data there

okay so the whole point here though on

using a social media tool is that you

can measure all that in one place so if

we log into sprout social i can set up

these accounts right into sprout social

so i don’t have to log into twitter

individually or facebook individually i

can link them up all within sprout

social and then i can go to reports just

like i can with facebook insights and

then once i’m in facebook excuse me once

i’m in sprout social reporting then i

can go ahead just like i can in facebook

insights except it’s all right here for

me i can jump into you know facebook and

dig a little bit deeper as to what’s

going on with my account so i don’t have

to log into facebook directly i can see

you know the impressions the engagement

the clicks over a period of time i can

see my audience growth i can see my

publishing behavior how often my

publishing i can see the top post

individually i could see impressions by

day you know a lot of this same

material same information is already in

facebook insights so if it’s available

on facebook insights you know you’re

definitely going to have it available in

a tool like sprout social so you want to

be able to just efficiently log in and

jump from one platform to the other so

here you know i can go to instagram you

know and look at instagram data or i can

look at twitter information so you want

to be able to efficiently jump from one

platform to the other using in this

example sprout social now as i mentioned

as part of one of the benefits of a

social media tool is that you can

publish content you want to be able to

publish content because you want to be

able to organize and schedule

accordingly you don’t want to be

submitting and publishing content right

after one another okay you want to be

able to spread it out efficiently and

effectively and so here we could see you

know we could publish and schedule

content accordingly so all we have to do

is click compose select a profile

write whatever we need to do you can

schedule it for tomorrow at a specific

time and there you go voila scheduled so

this is on twitter okay so you know we

could choose another platform here it’s

just that easy to schedule so you want

to be able to schedule accordingly

because again when you schedule

something then you want to look at the

behavior of it so it’s just as simple as

going from publishing to reporting and

then based on when something got

published you could see the reaction of

it and react to it so another thing here

that i like about it’s about social

hootsuite a lot of these other platforms

do it really well you got listening

tools so you can listen in on

conversations that are being had for

example

uh mail delivery you know if we do mail

delivery and twitter search we’ll be

able to see what’s been tweeted about

mail deliveries you know if that’s the

business we’re in we can

refine our search and choose a specific

location a radius to hone in if we’re

local okay so this is sprout socials

example of listening here let’s take a

look at another example i’m in later.com

so later very similar sprout social and

that it does a lot of the same things

you can actually schedule content on a

particular platform and one thing i like

about later here you can actually see it

visually you can see a calendar and

what’s been scheduled so i could see

today i have scheduled something

scheduled at 1:15 local time and again i have five

profiles set up for this account so i

can pick and choose the profile that i

want to publish to so it just makes it

that much easier and i can visually see

it and that’s important so here i can

click on media library so the one thing

about later.com is that you know you

have a library of images that

potentially you can reuse so if i click

on this image here okay i can get a

sense of when it was used and i can view

it on a calendar i can add label for it

so that’s another benefit to later is that

they have this media library here they

have conversations so i can actually

connect to a platform and listen in on

conversations that are being had similar

to the listening tool in sprout social

and they have analytics so you can

actually see write in later.com how your particular

social media platform is performing so i

could see it here over seven days i can

see the number of followers have

increased i could see the growth rate i

can see the number of impressions that

i’ve received okay so i want to be able

to see how my particular platform’s

performing over a period of time so i

can look at reach a lot profile views

website clicks okay so i can get a lot

of good insights here right in the

analytics platform later you can look at

specific post performance so if we

posted something i could see basically

how many likes it received how many

comments impressions the reach and then

if i wanted to i can click on details

and get more specific information on it

engagement rate okay discovery actions

comments saves etc so later.com goes

into some nice detail about post

performance they even have data on

hashtags so if you use an hashtag you

can actually see how many times the

hashtag’s been used or saved how many

impressions it’s received okay so they

really go into some nice detail here

about how your post and how your

accounts are performing and here’s a

tool i really like i’ve been using for a

long time and that’s tweetdeck so what

tweetdeck does is connect with your

twitter account so you can see in a

different visual so to speak of how your

twitter account looks in terms of your

feed here i can see this is my feed here

okay i can see some notifications i can

see specific messages then on this

column i can see activity okay so i can

add different columns here if i wanted

to and basically by adding columns you

could see i can look for what’s trending

as an example so i’m going to add in a

column that says trending and so now i

can go in and see okay these are all the

different things that are trending on twitter

so you can actually add a column and pay

attention to something really specific

okay so for example search okay so right

now i have men’s health but i could type

in let’s just say world cup okay so i

can see the you got the qriket world cup

you got you know the soccer football

world cup going on so you know we could

pick a particular topic to follow if we

wanted to so again here i’m following

men’s health so i can now see

you know everything that’s been posted

on men’s health now if i click on for

example one of these hashtags here

that’s trending i can actually see who’s

tagging or using that friday feeling in their tweets and so

the whole idea behind you know tweet

deck it serves up a interesting overview

so to speak of not only your account but

you know a specific topic or what’s

trending or you know other things that are being

said so if you really want to pay

attention to your brand or something

really specific like you know your

competitors or a specific product then

you can just do a search on that and so

that’s the great thing about tweak deck

it allows you to kind of just look and

listen in on everything going on in

twitter thanks rob with that we’ve come

to the end of this complete social media

marketing .